Project background:

An electrical equipment manufacturer (hereinafter referred to as the customer) mainly produces and sells high-voltage, ultra-high voltage, ultra-high voltage switches and complete sets of power station equipment. The products are widely used in key power projects at home and abroad. Customers want to understand the current situation, trends, opportunities and challenges of the domestic and foreign electrical equipment market, as well as the situation of competitors, to provide a basis for its future development strategy and marketing strategy.

Project purpose:

The purpose of this project is to provide customers with the following information through professional market research methods:

Analysis of the development environment of the electrical equipment industry, including policies and regulations, technical level, market demand, industry standards, etc;

The scale, structure, growth rate, regional distribution and subdivision of the electrical equipment market;

Competitive landscape analysis of the electrical equipment market, including the profile of major competitors, product lines, market shares, strengths and weaknesses, strategic initiatives, etc;

Analysis of opportunities and challenges in the electrical equipment market, including potential demand points, growth points, innovation points, risk points, etc;

The development trend and prospect forecast of the electrical equipment market, including technology trend, market trend, consumption trend, etc.

Project Content:

This project uses a variety of market research methods, including:

Literature analysis: collection and analysis of relevant policies and regulations, industry reports, professional journals, academic papers and other literature, to understand the development background and basic situation of the electrical equipment industry;

Network data analysis: Using the big data platform independently developed by Shangpu Consulting, we collected and analyzed the network data of domestic and foreign electrical equipment related websites, social media, news media, etc., to understand the dynamic changes of the electrical equipment market and public opinion feedback;

Interviews with industry experts: Invited authoritative experts and scholars in the electrical equipment industry at home and abroad to conduct in-depth interviews by telephone or video to understand the technical development and market prospects of the electrical equipment industry;

Competitor research: through online search, corporate websites, annual reports and other channels, collected and analyzed the basic information and operating conditions of major competitors at home and abroad, through the mysterious customer method, telephone access method, etc., to obtain and evaluate the competitor's product quality and service level;

Downstream user research: through the network questionnaire method, telephone interview method and other ways, the sample survey of different types and sizes of downstream users at home and abroad, to understand the user's use of electrical equipment, satisfaction, demand characteristics and preferences.

Project results:

This project provides customers with a detailed electrical equipment market research report, including all the above information, and is equipped with charts, data and cases to illustrate and support;

A refined electrical equipment market research summary, summarizes the main characteristics, opportunities and challenges of the electrical equipment market, and gives targeted recommendations and strategies;

A professional electrical equipment market research report, by the senior consultant of Shangpu consulting personally to the customer's senior management team to report, and in-depth communication and discussion with customers.

This project brings the following value to the customer:

Help customers to fully understand the development environment, market status, competition pattern and development trend of the electrical equipment industry, and provide a scientific basis for customers to formulate reasonable development strategies and marketing strategies;

Help customers find opportunities and growth points in the electrical equipment market, and provide an effective way for customers to expand new market space and increase market share;

Help customers identify the challenges and risks of the electrical equipment market, and provide early warning and countermeasures for customers to respond to market changes and competitive pressures;

Help customers improve the quality and service level of electrical equipment products, and provide support and guarantee for customers to enhance brand image and user satisfaction.