Project Background

Central air conditioning is a kind of air temperature regulation system applied in a wide range (area). It is widely used in various industrial refrigeration places, office buildings, shopping malls, rail transit, airports, hospitals and other public buildings, with huge market space. Benefiting from the rapid growth of the domestic economy and the improvement of the living environment comfort requirements brought about by the improvement of people's living standards, my country's central air-conditioning market has maintained steady growth.

Customer pain points

A central air-conditioning manufacturer (hereinafter referred to as the customer) is one of the leading central air-conditioning brands in China. It mainly produces multi-connection, unit machines, centrifuges and other types of central air-conditioning products, and has strong technical advantages and brand influence. Customers have a high market share in the domestic market, but they still face fierce competition in the international market, especially with Japanese and Korean brands and European and American brands. Customers hope that through in-depth research on the central air-conditioning industry at home and abroad, they can understand the development trend of the industry, changes in market demand, and the evolution of the competitive landscape, and provide professional support and guidance for their formulation of international market expansion strategies.

Project Purpose

This project aims to provide clients with professional consulting services in the following areas:

Analysis of the development status, scale, structure, characteristics and dynamics of the central air-conditioning industry at home and abroad;

Forecasting the development trend, opportunities, challenges and risks of the central air-conditioning industry at home and abroad;

Assess the market demand, distribution, changes and characteristics of the central air conditioning industry at home and abroad;

Reveal the competitive landscape and its evolution, competitive strategy, competitive advantages and disadvantages of the central air-conditioning industry at home and abroad;

Put forward suggestions on the positioning, objectives, strategies and action plans of customers in the international market.

Research object

本项目采用多种数据收集和分析方法，主要包括：

文献资料分析：收集并分析相关政策法规、行业报告、专家论文、新闻媒体等文献资料，获取宏观层面和理论层面的信息；

Network data mining: using network search engines and professional databases to collect and analyze network data such as relevant websites, forums, blogs, microblogs, etc., to obtain real-time dynamic and user feedback and other information;

实地走访调查：通过电话预约或直接拜访，对国内外主要中央空调生产企业、经销商、代理商、终端用户等进行实地走访调查，获取一手数据和深度信息；

Questionnaire survey: design and distribute questionnaires for different types and levels of respondents, conduct questionnaire survey through network platform or email, and get quantitative data and qualitative information;

Expert interviews: Invite and interview experts and scholars, heads of industry associations, heads of government departments, etc. in the central air-conditioning industry at home and abroad to obtain authoritative opinions and professional suggestions.

The number of research objects of this project is as follows:

Literature: collection and analysis100份以上的文献资料；

Network Data: Collecting and Analyzing1000the above network data;

实地走访：走访并调查50家以上的中央空调生产企业、经销商、代理商、终端用户等；

问卷调查：发放并回收500份以上的有效问卷；

专家访谈：访谈并记录10位以上的专家访谈。

Project Content

The main contents of this project include:

国内外中央空调行业研究：介绍中央空调的分类、特点、应用领域等基本情况；

国内外中央空调行业发展现状：分析国内外中央空调行业的发展历程、规模、结构、特点、动态等方面的情况；

Development trend of central air-conditioning industry at home and abroad: forecast the development direction, speed, opportunities, challenges and risks of central air-conditioning industry at home and abroad;

Market demand analysis of the central air-conditioning industry at home and abroad: assess the market demand of the central air-conditioning industry at home and abroad and its distribution, changes, characteristics, etc;

Analysis of the competitive landscape of the central air-conditioning industry at home and abroad: revealing the competitive landscape of the central air-conditioning industry at home and abroad and its evolution, competitive strategy, competitive advantages and disadvantages, etc;

客户在国际市场上的战略建议：提出客户在国际市场上的定位、目标、策略、行动计划等建议。

Project Value

This project provides value to the customer in the following areas:

Help customers to fully understand the development status and trends of the central air-conditioning industry at home and abroad, grasp market opportunities and challenges, and improve market sensitivity and predictability;

帮助客户深入分析国内外中央空调行业的市场需求和竞争格局，识别市场潜力和竞争优势，提高市场占有率和盈利能力；

Help customers to formulate international market expansion strategies in line with their own strength and goals, clarify market positioning and goals, formulate effective strategies and action plans, and improve market competitiveness and brand influence.