Project Background

Central air conditioning is a kind of air temperature regulation system applied in a wide range (area). It is widely used in various industrial refrigeration places, office buildings, shopping malls, rail transit, airports, hospitals and other public buildings, with huge market space. Benefiting from the rapid growth of the domestic economy and the improvement of the living environment comfort requirements brought about by the improvement of people's living standards, my country's central air-conditioning market has maintained steady growth.

Customer pain points

A central air-conditioning manufacturer (hereinafter referred to as the customer) is one of the leading central air-conditioning brands in China. It mainly produces multi-connection, unit machines, centrifuges and other types of central air-conditioning products, and has strong technical advantages and brand influence. Customers have a high market share in the domestic market, but they still face fierce competition in the international market, especially with Japanese and Korean brands and European and American brands. Customers hope that through in-depth research on the central air-conditioning industry at home and abroad, they can understand the development trend of the industry, changes in market demand, and the evolution of the competitive landscape, and provide professional support and guidance for their formulation of international market expansion strategies.

Project Purpose

This project aims to provide clients with professional consulting services in the following areas:

Analysis of the development status, scale, structure, characteristics and dynamics of the central air-conditioning industry at home and abroad;

Forecasting the development trend, opportunities, challenges and risks of the central air-conditioning industry at home and abroad;

Assess the market demand, distribution, changes and characteristics of the central air conditioning industry at home and abroad;

Reveal the competitive landscape and its evolution, competitive strategy, competitive advantages and disadvantages of the central air-conditioning industry at home and abroad;

Put forward suggestions on the positioning, objectives, strategies and action plans of customers in the international market.

Research object

This project uses a variety of data collection and analysis methods, including:

Literature analysis: collect and analyze relevant policies and regulations, industry reports, expert papers, news media and other literature, to obtain information at the macro and theoretical levels;

Network data mining: using network search engines and professional databases to collect and analyze network data such as relevant websites, forums, blogs, microblogs, etc., to obtain real-time dynamic and user feedback and other information;

Field visits and investigations: through telephone appointments or direct visits, field visits and investigations are conducted to major domestic and foreign central air-conditioning manufacturers, distributors, agents, end users, etc., to obtain first-hand data and in-depth information;

Questionnaire survey: design and distribute questionnaires for different types and levels of respondents, conduct questionnaire survey through network platform or email, and get quantitative data and qualitative information;

Expert interviews: Invite and interview experts and scholars, heads of industry associations, heads of government departments, etc. in the central air-conditioning industry at home and abroad to obtain authoritative opinions and professional suggestions.

The number of research objects of this project is as follows:

Literature: collection and analysis100The above documents;

Network Data: Collecting and Analyzing1000the above network data;

Field visit: visit and investigation50More than one central air-conditioning manufacturers, distributors, agents, end users, etc;

Questionnaire survey: distribution and recovery500More than one valid questionnaire;

Expert Interviews: Interviews and Records10Interviews with more than one expert.

Project Content

The main contents of this project include:

Research on central air conditioning industry at home and abroad: introduce the classification, characteristics and application fields of central air conditioning;

The development status of central air-conditioning industry at home and abroad: analysis of the development process, scale, structure, characteristics, dynamics and other aspects of the central air-conditioning industry at home and abroad;

Development trend of central air-conditioning industry at home and abroad: forecast the development direction, speed, opportunities, challenges and risks of central air-conditioning industry at home and abroad;

Market demand analysis of the central air-conditioning industry at home and abroad: assess the market demand of the central air-conditioning industry at home and abroad and its distribution, changes, characteristics, etc;

Analysis of the competitive landscape of the central air-conditioning industry at home and abroad: revealing the competitive landscape of the central air-conditioning industry at home and abroad and its evolution, competitive strategy, competitive advantages and disadvantages, etc;

Customer's strategic advice in the international market: put forward the customer's positioning, objectives, strategies, action plans and other suggestions in the international market.

Project Value

This project provides value to the customer in the following areas:

Help customers to fully understand the development status and trends of the central air-conditioning industry at home and abroad, grasp market opportunities and challenges, and improve market sensitivity and predictability;

Help customers deeply analyze the market demand and competition pattern of central air conditioning industry at home and abroad, identify market potential and competitive advantage, and improve market share and profitability;

Help customers to formulate international market expansion strategies in line with their own strength and goals, clarify market positioning and goals, formulate effective strategies and action plans, and improve market competitiveness and brand influence.