Project Background

Heavy truck car refers to the total mass greater14Tons of trucks, is an important large-scale means of transport, widely used in engineering transportation, logistics and other fields. After years of development, China's heavy truck industry has formed a relatively perfect industrial chain and competition pattern, but it is also facing challenges and opportunities in many aspects, such as environmental protection policy, new energy technology, market demand and so on.

Shangpu Consulting is a company specializing in industrial market research and consulting services. It has many years of industry experience and professional team to provide customers with customized solutions and value creation. Shangpu Consulting Company has rich project cases and customer resources in the heavy truck automobile industry, providing market research, competition analysis, strategic planning, marketing planning and other services for many heavy truck enterprises.

Customer pain points

A well-known domestic heavy truck enterprise (hereinafter referred to as customer) is one of the leaders in China's heavy truck industry, with multiple brands and product lines, covering different market segments. Customers have a high share and reputation in the domestic market, but they are still in the stage of exploration and expansion in the international market, facing fierce competition and uncertain risks.

Through in-depth research on the international market, customers hope to understand the demand characteristics, competitive landscape, development trends, policies and regulations of the target market, formulate reasonable market entry strategies and marketing plans, enhance brand awareness and market share, and achieve international development.

Project Purpose

In order to meet the needs of our clients, Champu Consulting undertook the project and formulated the following project objectives:

Analyze the development status and prospects of the global heavy truck automotive industry, and evaluate the market size, growth potential, demand structure, consumption habits, etc. of major countries or regions;

Identify the main competitors and competitive strategies of the global heavy truck automotive industry, and analyze their product characteristics, pricing strategies, channel layout, marketing activities, etc;

Select the most attractive and suitable target markets for customers in the world, and conduct in-depth analysis on them, including market opportunities and challenges, entry barriers and risks, policies, regulations and influencing factors, etc;

Based on the analysis of the target market, to provide customers with quantitative and executable market entry strategies and marketing programs, including product positioning and differentiation, price strategy and profit forecasting, channel selection and cooperation mode, marketing activities and budget arrangements.

Research object

In order to accomplish the purpose of the project, Shangpu Consulting adopted a variety of research methods, including desktop research, expert interviews, industry association consulting, market research, etc., involving the following research objects:

Relevant institutions and organizations in the global heavy truck automotive industry, such as International Association of Automotive Engineers, European Automobile Manufacturers Association, American Truck Manufacturers Association, etc;

Major competitors in the global heavy truck automotive industry, such as Volkswagen, Daimler, Volvo, Scania, Hino, Foton, etc;

Major customers in the global heavy truck automotive industry, such as logistics and transportation companies, engineering and construction companies, government agencies, etc;

Major suppliers to the global heavy truck automotive industry, such as engine, transmission, tire and other parts manufacturers;

Potential partners in the global heavy truck automotive industry, such as local dealers, service providers, media, etc.

Project Content

According to the purpose of the project and the research object, Shangpu consulting company designed the following project content:

The current situation of the global heavy truck automotive industry: introduce the definition and classification, development history and stage, industrial chain structure and characteristics, market scale and growth trend, regional distribution and characteristics of the global heavy truck automotive industry;

Global heavy truck automotive industry analysis: analysis of the global heavy truck automotive industry market demand and supply, market segmentation and demand structure, market competition and competitive strategy, market opportunities and challenges, market influence factors and driving forces;

Global Heavy Truck Automotive Industry Forecast: Forecast the future development trends and prospects of the global heavy truck automotive industry, including market size and growth forecast, market segmentation and demand forecast, market competition and competitive strategy forecast, market opportunities and challenges forecast, etc;

Target market selection: according to the analysis and forecast of the global heavy truck automobile industry, the multi-dimensional evaluation method is used to select the most attractive and suitable target market for customers from the global scope, and give a brief introduction to it;

In-depth analysis of target market: conduct in-depth analysis of the target market selected by customers, including the current situation, development status and prospects of the target market, market demand and supply, market segmentation and demand structure, market competition and competitive strategies, market opportunities and challenges, entry barriers and risks, policies, regulations and influencing factors, etc;

Market entry strategy and marketing plan: based on the in-depth analysis of the target market, to provide customers with quantitative and executable market entry strategy and marketing plan, including product positioning and differentiation, price strategy and profit forecast, channel selection and cooperation mode, marketing activities and budget arrangements.

Project Value

Through this project, Champ Consulting provides the following value to its clients:

Help customers fully understand the development status and prospects of the global heavy truck automotive industry, and grasp the development trends and opportunities of the industry;

Help customers identify the main competitors and competitive strategies in the global heavy truck automotive industry, and improve their competitive awareness and competitive advantage;

Help customers to select the most attractive and suitable target market, and conduct in-depth analysis to reduce the customer's market entry risk and cost;

Help customers to develop quantitative and executable market entry strategies and marketing programs, enhance customer brand awareness and market share, and achieve international development.