Project background:

Wood coatings are materials applied to wooden surfaces to protect wood from different natural and man-made factors. Wood coatings are widely used in furniture, doors and windows, cabinets, floors, decks and other products. As housing construction, population and income levels increase globally, the demand for wood coatings has been increasing significantly. In addition, with the increase of environmental awareness, the low volatile organic compounds (VOC) and water-based coatings are also on the rise.

Customer pain points:

An internationally renowned wood coatings brand company (hereinafter referred to as the customer) hopes to understand the current situation and development trend of China's wood coatings market in order to formulate a reasonable market strategy and marketing plan. The main problems faced by customers are:

-What is the size, structure, distribution and growth rate of the Chinese wood coatings market?

-What are the main drivers and constraints of China's wood coatings market?

-What are the main competitors in China's wood coatings market? What are their products, prices, channels and marketing strategies?

-What are the key consumers in the Chinese wood coatings market and what are their needs, preferences and buying behavior?

-What are the future opportunities and challenges for the Chinese wood coatings market?

Project purpose:

In order to help customers solve the above problems, Shangpu Consulting Company (hereinafter referred to as Shangpu) undertook the project, aiming to provide customers with the following contents through in-depth market research and analysis:

-China wood coatings market status, including market classification, historical and forecast data;

-China's wood coatings market environment analysis, including macroeconomic, policies and regulations, social and cultural, technological innovation and other factors;

-China wood coatings market supply analysis, including production, capacity, import and export, cost structure and other indicators;

-China wood coatings market demand analysis, including consumption, consumption structure, consumption characteristics and other indicators;

-Analysis of the competitive landscape of China's wood coatings market, including competitor status, product mix, price strategy, channel strategy, marketing strategy, etc;

-Analysis of the development trend of China's wood coatings market, including market opportunities, market challenges, market recommendations, etc.

Research object:

Champ uses a variety of research methods, including literature collection, expert interviews, and industry association consulting. The research objects mainly include the following three categories:

-Wood Coatings Manufacturers: Interviewed10representative domestic and foreign brand manufacturers, understand their products, prices, channels, marketing and so on;

-Wood Coatings Distributors: Total Interviewed20Distributors of different regions and sizes to understand their suppliers, customers, inventory, sales, etc;

-End users of wood coatings: Interviewed30End users of different types and sizes, including furniture manufacturers, door and window manufacturers, cabinet manufacturers, etc., understand their needs, preferences, buying behavior, etc.

Project Content:

According to the customer's needs, Champu has designed the following project contents:

-Project start-up phase: communicate with customers, clarify project objectives, scope, methods and timetable, sign contracts, and set up project teams;

-Research preparation stage: collect and sort out relevant literature, formulate research plans, determine research objects and problems, and make appointments for interview objects;

-Research implementation stage: according to the research plan, conduct expert interviews, industry association consultation, etc., collect first-hand and second-hand data, record and summarize the research results;

-Data analysis stage: cleaning, sorting, checking and analyzing the collected data, using statistics, economics and other methods to extract key information and conclusions;

-Report writing stage: according to the results of data analysis, write the outline and body of the report, display the data in the form of charts and tables, and write the summary and suggestions of the report;

-Report delivery stage: submit the draft report to the customer, solicit customer comments and feedback, modify and improve the report, submit the original report to the customer, report and answer questions.

Project Value:

Shangpu provides customers with a comprehensive, in-depth and accurate research report on China's wood coatings market, providing customers with the following values:

-Help customers to fully understand the current situation and development trend of China's wood coatings market, and provide reliable data support for customers to formulate market strategies and marketing plans;

-Help customers identify the main drivers and constraints of China's wood coatings market, and provide effective guidance for customers to grasp market opportunities and respond to market challenges;

-Help customers analyze the main competitors and consumers in China's wood coatings market, and provide valuable reference for customers to optimize product mix, price strategy, channel strategy and marketing strategy;

-Help customers to enhance the visibility, reputation and competitiveness in China's wood coatings market, and provide a strong guarantee for customers to increase market share and profit margins.