Project background:

A well-known domestic power generation equipment manufacturer, mainly produces thermal power, wind power, hydropower, nuclear power and other types of generating units, products covering many markets at home and abroad. In recent years, the company has faced multiple challenges such as intensified market competition, diversification of customer needs, and changes in environmental policies. It hopes to formulate more reasonable product planning and marketing strategies through in-depth understanding of the current market situation and future trends.

Customer pain points:

The company lacks a comprehensive and systematic understanding of the power generation equipment market, cannot accurately grasp market demand changes and competitor dynamics, and cannot effectively evaluate its own product strengths and weaknesses, resulting in a lack of pertinence and differentiation in product development and sales.

Project purpose:

The company commissioned Champu Consulting to conduct a power generation equipment market study aimed:

Understand the basic situation of the power generation equipment market, such as scale, structure, growth rate and regional distribution;

Analyze the drivers, constraints, opportunities and challenges of the power generation equipment market;

Identify the main customer groups, demand characteristics, purchase behavior, satisfaction, etc. of the power generation equipment market;

Assess the main competitors, product characteristics, pricing strategies, market share, etc. in the power generation equipment market;

Propose product positioning, differentiation advantages and marketing strategy suggestions for different market segments.

Research object:

This project uses a combination of quantitative and qualitative research methods to investigate the following objects:

power generation equipment manufacturers:30home, including domestic and foreign well-known brands and small and medium-sized enterprises;

Power Generation Equipment Purchaser:50homes, including national power grids, local power companies, self-owned power plants, etc;

Users of power generation equipment:100including thermal power plants, hydroelectric power plants, wind power plants, nuclear power plants, etc;

power generation equipment industry experts:10including scholars, consultants, heads of industry associations, etc.

Project Content:

This project mainly includes the following contents:

Power generation equipment market analysis: from the macro environment (politics, economy, society, technology), industry environment (supply, demand, competition), customer environment (subdivided groups, demand characteristics), competitive environment (competition pattern, competition strategy) and other four aspects, in-depth analysis of various factors affecting the power generation equipment market, and put forward the corresponding opportunities and challenges;

Market research on power generation equipment: collect and analyze the opinions and suggestions of power generation equipment manufacturers, purchasers, users and industry experts through questionnaires and in-depth interviews, so as to understand their cognition, evaluation and expectation of power generation equipment market, as well as their satisfaction and loyalty to the products and services of customers of Shangpu Consulting Company;

Market proposal for power generation equipment: according to the research results and market analysis, we will propose product positioning, differentiation advantages and marketing strategy suggestions for customers of Shangpu Consulting Company for different market segments, including product innovation, price strategy, channel management, brand promotion, etc., and give specific implementation steps and expected results.

Project Value:

This project provides the following value to our clients:

Help customers to fully understand the current situation and future trends of the power generation equipment market, and provide data support and reference for customers to formulate more reasonable product planning and marketing strategies;

Help customers accurately grasp the changes in market demand and the dynamics of competitors, and provide effective strategic suggestions and implementation plans for customers to enhance product competitiveness and market share;

Help customers deeply understand the demand characteristics and purchase behavior of customer groups, and provide targeted service plans and optimization suggestions for customers to improve customer satisfaction and loyalty;

Help customers to establish a professional image and brand influence in the power generation equipment market, and provide customers with a good reputation and reputation for expanding new market opportunities and partners.