Market Development Status of Children's Nutrition Industry

The industrialization of children's nutrition in China has been developing for more than 30 years. It is an important part of the national economy. It is not only related to the healthy growth of children and the future development of the country, but also has an important impact on social stability and economic development. As the main sales market of Chinese children's nutrition products, China's current parenting concepts and nutritional supplements are gradually upgrading. Compared with the older generation of parents, the new generation of parents pay more attention to the comprehensive development and nutritional supplements of their children., Also aware of the importance of scientific and fine maternal and child nutrition to health management. At the same time, the new generation of parents treat life "exquisite" attitude is also reflected in the maternal and child consumption, willing to pay for more scientific, more efficient, more sophisticated maternal and child products.

Specifically, on the one hand, age-specific nutrition has become a scientific and efficient feeding choice, allowing new parents to make decisions quickly and conveniently, relieve anxiety and improve efficiency. Therefore, how to find a new direction of innovation is the most need to answer the question. The company with Baobaoshu as the only representative in the industry actively promotes the "Children's Age-based Nutrition Program". According to the growth and development characteristics and nutritional needs of children at each age stage, it provides age-based, precise, and accurate The structured nutrition supplement products are committed to providing scientific, accurate, balanced and convenient solutions that are more suitable for Chinese children.

On the other hand, in recent years, domestic brands have developed rapidly and accelerated the pace of catching up with international brands. Domestic consumers have increasingly recognized local brands and products. At the same time, domestic consumers also attach great importance to the products themselves. As a result, the preference for domestic brands has risen, competing with international brands, and the strength of domestic brands has emerged, gradually seizing market share in more segments. Based on this background, with the increasing competitive pressure and the impact of market demand, the pattern of children's nutrition industry will be further integrated, and enterprises with backward technology and single value of products and services will gradually withdraw. Therefore, in order to ensure the competitive advantage of the enterprise, the major brands will put forward higher requirements for product technology innovation, so as to realize the leap from responding to demand to leading demand.

The mainstream trend of children's nutrition development in the future: the age-specific nutrition solution of domestic brands

The concept of age-specific nutrition solutions of domestic brands may become the mainstream trend in the development of children's nutrition in the future. The emergence of this trend is mainly based on the following reasons:

Accurate satisfaction of children's growth needs: Children of different ages have different nutritional needs. The age-specific nutrition solution provides precise nutrition formula according to children's age, physiological characteristics and growth needs, so as to better meet children's growth needs. This personalized way of nutrition supply is more in line with the development trend of modern nutrition.

02 support of scientific research: with the deepening of nutrition research, scientists have more and more in-depth understanding of children's nutritional needs. The age-specific nutrition solution is based on these scientific research results, combined with the growth and development of children, to develop a scientific and reasonable nutrition program.

Changes in consumer demand: with the improvement of people's living standards and health awareness, consumers' demand for children's nutrition is also changing. They no longer only pursue the brand and price of the product, but also pay more attention to the scientific and practical nature of the product. Age-specific nutrition solutions meet this consumer demand and therefore have the potential to become a mainstream trend in the future.

04 The rise of domestic brands: In recent years, with the rapid development of the domestic nutrition industry, the performance of domestic brands in the children's nutrition market has become more and more outstanding. Some domestic brands have begun to introduce products with age-based nutrition solutions and have achieved certain success in the market. This provides strong support for the concept of age-based nutrition solutions to become the mainstream trend.

To sum up, the concept of age-specific nutrition solutions of domestic brands may become the mainstream trend of the development of children's nutrition in the future. However, to achieve this trend, domestic brands need to continuously strengthen their research and development capabilities, improve product quality, and at the same time strengthen market promotion and consumer education, and increase consumer awareness and acceptance of age-specific nutrition solutions.

Basic to age, open a new chapter: GeniusKey to obtain children's age nutrition package pioneer industry certification.

In 2024, Shangpu Consulting Group (the earliest professional market research company established in China and the first consulting organization to obtain the qualification of foreign-related investigation license from the National Bureau of Statistics) conducted a comprehensive investigation on the children's nutrition industry. Through multi-dimensional market research on the government side, information side, circulation side and market side, and at the same time, Shangpu Consulting awarded Baobao Tree "Genius Key" for interviews with experts from major enterprises in the industry and comprehensive evaluation of relevant brands in the industry, children's age-based nutrition package pioneer "market status confirmation, certification of Baby Tree's Genius Key for children's age-based nutrition package pioneer.

The acquisition of the first-class certificate in this major industry is of great strategic significance for promoting the development of the children's nutrition industry towards refinement, innovation, and globalization. Taking this as an opportunity, Baobaoshu also actively integrates into the product innovation market, and builds a category innovation strategy to help the brand develop horizontally and vertically in depth by planning brand-new products and services. At the same time, the blockbuster launch of this product series has greatly promoted the reshaping and improvement of the industry's scientific and technological strength, and will become an important step in the technological innovation map of the children's nutrition industry. at the same time, it also indicates that Baobao Tree's contribution to scientific and technological innovation in the industry will be further enhanced and the social value brought by category innovation will be fully realized.

As one of the important forces to promote the development of high-quality maternal and child nutrition in China, Shangpu Consulting believes that product innovation is a core strategy that must be adhered. In the face of the current trend of refinement and scientization in the industry, it is expected that more domestic maternal and child brands will continue to devote themselves to scientific and technological innovation and promote breakthroughs in key products and technologies under the concept of sharing, win-win and sustainable development. We should work together to resist the challenges of the times, play the leading role of the industry, stimulate the internal power of the industry, and jointly promote the high-quality development of maternal and child nutrition.