1. market research company's customer needs and satisfactiondegree analysisThe meaning and purpose

Market research company's customer demand and satisfaction analysis is an important work of market research company, its significance and purpose mainly has the following points:

了解客户的市场调查需求，包括市场调查的目的、范围、内容、方法、时间、预算等，以便为客户提供符合其需求的市场调查方案和报告，或者为客户定制专属的市场调查项目和服务。

Evaluate customer satisfaction with market research services, including market research process, quality, effectiveness, price, delivery, communication, etc., in order to provide customers with better market research services, or to provide customers with more valuable market research recommendations and solutions.

Collect market research feedback from customers, including the use, influence, problems, suggestions, etc. of market research in order to provide customers with more continuous market research support or provide customers with more innovative market research products and functions.

Analyze the customer's market research trends, including changes in market research demand, changes in satisfaction, changes in feedback, etc., in order to provide customers with more forward-looking market research planning, or to provide customers with more adaptive market research strategies and decisions.

To sum up, the customer demand and satisfaction analysis of market research companies is the basis for market research companies to establish and maintain good cooperative relations with customers, is the way for market research companies to enhance their core competitiveness, and is the guarantee for market research companies to achieve sustainable development.

2. market research company's customer needs and satisfactiondegree analysisMethods and steps

The customer demand and satisfaction analysis of a market research company is a special kind of market research activity. Its methods and steps are similar to those of general market research activities, but there are some characteristics and requirements. Generally speaking, the customer demand and satisfaction analysis of market research companies can be divided into the following steps:

Determine the objectives and scope of the analysis, I .e., identify which customers to analyze and what aspects of the customer to analyze, such as needs, satisfaction, feedback, trends, etc.

Design analysis programs and tools, I .e., select appropriate analytical methods, such as questionnaires, interviews, observations, experiments, etc., and design effective analytical tools, such as questionnaires, indicators, models, systems, etc.

Collect and analyze data and information, that is, obtain the required data and information from customers, such as demand, satisfaction, feedback, trends, etc., through analysis programs and tools.

Analyze and analyze data and information, I .e., use statistics, analysis, interpretation, and other techniques to extract valuable information from data and information.Conclusionand insights, such as needs, satisfaction, feedback, trends, etc.

撰写分析的报告和建议，即将分析的Conclusionand insights, as well as suggestions for improvement and optimization based on the results of the analysis, are presented to customers in a clear, concise and powerful manner, such as reports, presentations, charts, etc.

The methods and steps of customer demand and satisfaction analysis of market research companies are not static, but need to be flexibly adjusted and adapted according to different customers, different projects and different situations in order to achieve the best analysis effect and efficiency.

3. Shangpu Consulting's customer needs and satisfactiondegree analysisthe practice and experience

Shangpu Consulting is a professional market research company, founded in 2008, headquartered in Beijing, covering all parts of the country, serving customers from all walks of life, such as consumer goods, finance, health care, education, government and so on. Shangpu Consulting Company adheres to the core values of "professionalism, integrity, innovation and cooperation", and is committed to providing customers with high-quality, high-efficiency and high-value market research services. Shangpu Consulting attaches great importance to customer demand and satisfaction analysis, which is the key to improving market research service level and customer satisfaction. Champu Consulting has the following practices and experience in customer demand and satisfaction analysis:

Establish a team and system for customer demand and satisfaction analysis, that is, set up a department responsible for customer demand and satisfaction analysis, and formulate a set of perfect customer demand and satisfaction analysis processes and specifications to ensure the professionalism and standardization of customer demand and satisfaction analysis.

Implement the whole process and all-round of customer demand and satisfaction analysis, that is, conduct customer demand and satisfaction analysis in each stage of market research service, such as early communication, mid-term implementation, late delivery, etc., and conduct customer demand and satisfaction analysis in every aspect of market research service, such as process, quality, effect, price, delivery, communication, etc, ensure comprehensive and detailed analysis of customer needs and satisfaction.

Use the results and suggestions of customer demand and satisfaction analysis, that is, according to the report of customer demand and satisfaction analysis, timely adjust and optimize the plan, process, quality, effect, price, delivery, communication, etc. of market research service, and according to the feedback of customer demand and satisfaction analysis, constantly update and upgrade the products, functions, innovation, planning, etc. of market research service, ensure the usefulness and effectiveness of customer needs and satisfaction analysis.

Share the experience and lessons of customer demand and satisfaction analysis, summarize and summarize the process, methods, tools, results, suggestions, feedback and trends of customer demand and satisfaction analysis, and display and disseminate the successful cases, failure cases, typical cases and enlightenment cases of customer demand and satisfaction analysis, so as to ensure the continuity and popularization of customer demand and satisfaction analysis.

The practice and experience of customer demand and satisfaction analysis of Shangpu Consulting shows that customer demand and satisfaction analysis is a core competence and a core responsibility of market research companies. The achievements and advantages of Shangpu Consulting Company in customer demand and satisfaction analysis have also won Shangpu Consulting Company the trust and praise of customers, as well as the recognition and reputation of the market.

Conclusion

The analysis of customer demand and satisfaction of market research companies is an important work of market research companies, its significance and purpose is to provide customers with more in line with their needs, better quality market research services, as well as market research companies to enhance their performance and competitiveness. The methods and steps of the market research company's customer needs and satisfaction analysis are to determine the objectives and scope of the analysis, design the analysis program and tools, collect the data and information of the analysis, analyze the data and information, and write the analysis report and recommendations. The practice and experience of customer demand and satisfaction analysis of market research companies are to establish a team and system for customer demand and satisfaction analysis, to implement the whole process and omni-directional analysis of customer demand and satisfaction, to use the results and suggestions of customer demand and satisfaction analysis, and to share the experience and lessons of customer demand and satisfaction analysis. Taking Shangpu Consulting Company as an example, this paper introduces the methods and steps of customer demand and satisfaction analysis of market research companies, as well as the practice and experience of Shangpu Consulting Company in this regard, hoping to provide some reference and enlightenment for market research companies to improve the effect and efficiency of customer demand and satisfaction analysis, so as to improve the quality and value of market research services.