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Household Appliances Brand Sales Certification Business Project Case

2024-07-15 01:47:29   来源:尚普咨询  浏览量:0

Project background:

某家用电器品牌是国内知名的空调、冰箱、洗衣机等产品的生产商,拥有多个子品牌和系列,产品覆盖全国各地。该品牌在市场上享有较高的知名度和美誉度,但在近年来面临着激烈的竞争和消费者需求的变化,销量增长放缓,市场份额受到挑战。

Customer pain points:

该品牌希望通过对自身销量进行认证,提升品牌形象和信任度,增强消费者的购买意愿和忠诚度,同时也为未来的市场拓展和产品创新提供数据支持和参考。

Project purpose:

该品牌委托尚普咨询公司进行品牌销量认证业务,主要目的有以下几点:

了解自身在各个细分市场的销量情况,包括总销量、单品销量、区域销量等;

与竞争对手进行销量对比,分析自身的优势和劣势,找出差距和机会;

评估自身在消费者心目中的地位和口碑,探索消费者的需求和偏好;

基于销量认证结果,制定相应的品牌战略和营销策略,提升品牌影响力和竞争力。

Research object:

The research objects of this project mainly include the following two categories:

品牌方提供的销售数据,包括各个产品线、各个渠道、各个区域的销售额、销售量、销售占比等;

尚普咨询公司通过第三方数据平台采集的行业数据,包括家用电器行业的市场规模、市场结构、市场趋势、竞争格局、消费者画像等。

Project Content:

The main contents of this project include the following aspects:

销量认证方法论的设计和实施,包括数据来源的选择、数据采集的方式、数据清洗的流程、数据分析的方法、数据呈现的形式等;

品牌总体销量认证报告的编制,包括品牌总体销量情况、品牌在各个细分市场的销量排名、品牌与竞争对手的销量对比、品牌在消费者心目中的评价等;

品牌各个子品牌或系列的销量认证报告的编制,包括子品牌或系列总体销量情况、子品牌或系列在各个细分市场的销量排名、子品牌或系列与竞争对手的销量对比、子品牌或系列在消费者心目中的评价等;

基于销量认证结果,为品牌提供针对性的建议和策略,包括如何提升自身产品质量和创新能力、如何优化自身渠道布局和管理、如何增强自身品牌形象和口碑、如何拓展新的市场和消费群体等。

Project Value:

本项目为品牌方提供了以下几方面的价值:

通过对自身销量进行认证,提升了品牌的公信力和权威性,增加了消费者的信任感和认可度,有利于提高消费者的购买意愿和忠诚度;

通过与竞争对手进行销量对比,了解了自身在各个细分市场的优势和劣势,找出了差距和机会,有利于制定更有针对性和有效性的品牌战略和营销策略;

通过评估自身在消费者心目中的地位和口碑,探索了消费者的需求和偏好,有利于提升自身产品质量和创新能力,满足消费者的多元化和个性化需求。




User evaluation

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Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

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  • Research Team

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    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

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    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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