Project Background

Artificial meat is a kind of meat substitute made by plant protein or cell culture technology, which has the advantages of environmental protection, health and safety. In recent years, it has been paid more and more attention and love by consumers all over the world.

As the world's largest meat consumer, China has huge market potential for artificial meat. According to data from the Prospective Industry Research Institute, with the continuous advancement of artificial meat technology and cost reduction, as well as consumers' increasing attention to food safety and health, China's artificial meat industry will usher in opportunities for rapid development.

However, China's artificial meat industry is also facing some challenges, such as consumers' awareness and acceptance of artificial meat needs to be improved, industry standards and supervision are not perfect, and market competition is becoming increasingly fierce. Therefore, for artificial meat brands, how to improve their brand influence and market share is an urgent problem to be solved.

Customer pain points

Our customer is a well-known artificial meat brand in China, mainly producing plant-based artificial meat products, including hamburgers, sausages, chicken nuggets, etc.

Although customers have made certain achievements in the market, they also face the following pain points:

Customers lack accurate data and analysis of their own brand sales and market share, and cannot effectively evaluate their own market performance and competitive advantage.

Customers lack in-depth understanding of the target consumer groups, unable to accurately position their own brand image and value proposition.

Customers lack of industry dynamics and competitors in a timely manner, unable to adjust their own market strategy and product innovation.

Customers lack authoritative certification of their own product quality and safety, and cannot effectively improve consumers' trust and satisfaction with their products.

Project Purpose

In order to help customers solve the above pain points, we provide the following project purposes:

Through professional data collection and analysis methods, we can provide customers with accurate reports of their brand sales and market share, and help customers understand their market position and competitiveness.

Through in-depth consumer research and analysis methods, we provide customers with portraits and needs of their target consumer groups, and help customers optimize their brand positioning and communication strategies.

Through comprehensive industry monitoring and analysis methods, it provides customers with intelligence on industry trends and competitors to help them grasp market opportunities and risks.

Through authoritative third-party organizations, we provide customers with certification certificates of product quality and safety to help customers enhance their brand reputation and consumer reputation.

Research object

In order to achieve the purpose of the project, we used the following research objects:

Customers themselves: through communication with customers, we understand the customer's brand history, product characteristics, market strategy, development goals and other information, as well as the customer's expectations and requirements for the project.

Consumers: Through online and offline channels, we conduct questionnaires, interviews, observations and other methods on customers' existing and potential consumers to collect consumers' basic information, purchasing behavior, consumer preferences, brand awareness, product evaluation and other data, a total of research1000The consumer.

Industry: We collect data on the development status, market scale, industry trends, policies and regulations of the artificial meat industry through network search, database query, expert consultation, etc., as well as sales data, market share, product characteristics, competition strategies and other data of artificial meat brands.

Certification bodies: We contact well-known food quality and safety certification bodies at home and abroad to understand their certification standards, processes, fees and other information, and apply for certification services for their products for customers.

Project Content

According to the purpose of the project and the research object, we designed the following project content:

Brand sales analysis: We collect and organize customers' sales data in various sales channels, calculate and analyze customers' brand sales and market share, and compare with industry averages and competitors to provide customers with a comprehensive assessment of their brand sales.

Consumer analysis: through cleaning, classifying, counting and analyzing consumer research data, we provide customers with portrait reports of their target consumer groups, including consumers' basic characteristics, purchase motivation, purchase path, purchase frequency, purchase amount and other indicators, and provide customers with optimization suggestions on their brand image and value proposition according to consumers' cognition and evaluation of customers' brands and products.

Industry analysis: by combing, summarizing, analyzing and forecasting industry data, we provide customers with reports on the current situation and trend of industry development, including industry scale, growth rate, structure, driving factors, constraints and other indicators, and provide customers with identification and response suggestions on market opportunities and risks according to industry dynamics and competitive landscape.

Certification services: through communication and coordination with certification bodies, we complete the application and audit process of product quality and safety certification for customers, obtain their product certification certificates for customers, and provide customers with suggestions for improvement of product quality and safety according to the certification results.

Project Value

Through this project, we provide the following value to our customers:

Help customers accurately understand their own brand sales and market share, provide customers with objective market evaluation and feedback, and enhance customers' market confidence and competitiveness.

Help customers to deeply understand the needs and preferences of target consumer groups, provide customers with targeted brand optimization and communication suggestions, and enhance customers' brand influence and loyalty.

To help customers keep abreast of industry trends and competitors, to provide customers with forward-looking market opportunities and risk identification and response recommendations, enhance the customer's market acumen and flexibility.

Help customers obtain authoritative product quality and safety certification, provide customers with convincing product advantages and guarantees, and enhance customers' brand reputation and consumer reputation.

Through this project, we also bring the following value to ourselves:

It increases our visibility and expertise in the artificial meat industry, and provides favorable conditions for us to expand more potential customers and partners.

It increases the depth and breadth of our cooperation with our customers, and provides us with more opportunities for renewal and value-added services.

It increases our data accumulation and analysis capabilities for the artificial meat industry, and provides us with more industry insights and innovative ideas.

It increases our cooperation experience and relationship with certification bodies, and provides us with more resources and advantages of certification services.