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Champu Consulting provides brand sales certification business for artificial meat brands.

2024-07-15 01:47:29 来源：尚普咨询浏览量：0

Project Background

Artificial meat is a kind of meat substitute made by plant protein or cell culture technology, which has the advantages of environmental protection, health and safety. In recent years, it has been paid more and more attention and love by consumers all over the world.

中国作为世界上最大的肉类消费国，人造肉的市场潜力巨大。根据前瞻产业研究院的数据，随着人造肉技术的不断进步和成本的降低，以及消费者对食品安全和健康的日益重视，中国人造肉行业将迎来快速发展的机遇。

然而，中国人造肉行业也面临着一些挑战，如消费者对人造肉的认知度和接受度有待提高，行业标准和监管尚不完善，市场竞争日趋激烈等。因此，对于人造肉品牌而言，如何提升自身的品牌影响力和市场份额，是一个亟待解决的问题。

Customer pain points

我们的客户是一家国内知名的人造肉品牌，主要生产植物基人造肉产品，包括汉堡、香肠、鸡块等。

客户虽然在市场上取得了一定的成绩，但也面临着以下几个方面的痛点：

客户缺乏对自身品牌销量和市场占有率的准确数据和分析，无法有效评估自身的市场表现和竞争优势。

客户缺乏对目标消费者群体的深入了解，无法精准定位自身的品牌形象和价值主张。

客户缺乏对行业动态和竞争对手的及时掌握，无法及时调整自身的市场策略和产品创新。

客户缺乏对自身产品质量和安全性的权威认证，无法有效提升消费者对其产品的信任度和满意度。

Project Purpose

为了帮助客户解决上述痛点，我们提供了以下项目目的：

通过专业的数据收集和分析方法，为客户提供其品牌销量和市场占有率的准确报告，帮助客户了解自身的市场地位和竞争力。

通过深入的消费者调研和分析方法，为客户提供其目标消费者群体的画像和需求，帮助客户优化自身的品牌定位和传播策略。

通过全面的行业监测和分析方法，为客户提供其行业动态和竞争对手的情报，帮助客户把握市场机遇和风险。

通过权威的第三方机构，为客户提供其产品质量和安全性的认证证书，帮助客户提升自身的品牌信誉和消费者口碑。

Research object

为了实现项目目的，我们采用了以下几种调研对象：

客户自身：我们通过与客户沟通，了解客户的品牌历史、产品特点、市场策略、发展目标等信息，以及客户对项目的期望和要求。

消费者：我们通过线上线下渠道，对客户的现有消费者和潜在消费者进行问卷调查、访谈、观察等方式，收集消费者的基本信息、购买行为、消费偏好、品牌认知、产品评价等数据，共计调研了1000The consumer.

行业：我们通过网络搜索、数据库查询、专家咨询等方式，收集人造肉行业的发展现状、市场规模、行业趋势、政策法规等数据，以及人造肉品牌的销售数据、市场份额、产品特点、竞争策略等数据。

认证机构：我们通过与国内外知名的食品质量和安全性认证机构联系，了解其认证标准、流程、费用等信息，并为客户申请其产品的认证服务。

Project Content

According to the purpose of the project and the research object, we designed the following project content:

品牌销量分析：我们通过收集并整理客户在各个销售渠道的销售数据，计算并分析客户的品牌销量和市场占有率，并与行业平均水平和竞争对手进行对比，为客户提供其品牌销量的综合评估报告。

消费者分析：我们通过对消费者调研数据进行清洗、分类、统计和分析，为客户提供其目标消费者群体的画像报告，包括消费者的基本特征、购买动机、购买路径、购买频次、购买金额等指标，并根据消费者对客户品牌和产品的认知和评价，为客户提供其品牌形象和价值主张的优化建议。

行业分析：我们通过对行业数据进行梳理、归纳、分析和预测，为客户提供其行业发展现状和趋势的报告，包括行业规模、增长率、结构、驱动因素、制约因素等指标，并根据行业动态和竞争格局，为客户提供其市场机会和风险的识别和应对建议。

认证服务：我们通过与认证机构沟通协调，为客户完成其产品质量和安全性认证的申请和审核过程，并为客户获取其产品认证证书，并根据认证结果，为客户提供其产品质量和安全性改进建议。

Project Value

通过本项目，我们为客户提供了以下价值：

帮助客户准确了解自身的品牌销量和市场占有率，为客户提供了客观的市场评估和反馈，增强了客户的市场信心和竞争力。

帮助客户深入了解目标消费者群体的需求和偏好，为客户提供了有针对性的品牌优化和传播建议，提升了客户的品牌影响力和忠诚度。

帮助客户及时掌握行业动态和竞争对手的情况，为客户提供了有前瞻性的市场机会和风险识别和应对建议，增强了客户的市场敏锐度和灵活度。

帮助客户获得权威的产品质量和安全性认证证书，为客户提供了有说服力的产品优势和保障，提升了客户的品牌信誉和消费者口碑。

通过本项目，我们也为自身带来了以下价值：

增加了我们在人造肉行业的知名度和专业度，为我们拓展更多潜在客户和合作伙伴提供了有利条件。

增加了我们与客户的合作深度和广度，为我们提供了更多的续约和增值服务的机会。

增加了我们对人造肉行业的数据积累和分析能力，为我们提供了更多的行业洞察和创新思路。

增加了我们与认证机构的合作经验和关系，为我们提供了更多的认证服务的资源和优势。

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise