Project background:

A restaurant chain brand is a well-known Chinese noodle restaurant with nearly 1,000 stores covering many provinces and cities across the country. The brand is committed to inheriting the classic pasta culture, providing a variety of flavors and styles of noodles, which are loved by consumers. In order to restore and increase sales, the brand hopes to improve its brand image and reputation through third-party certification, and attract more consumers and franchisees.

Customer pain points:

The main pain points facing the brand are the following:

The decline in sales led to a decrease in revenue, affecting store operations and brand development.

Fierce market competition, many similar brands, it is difficult to form a differentiated advantage

Consumers have higher and higher requirements for food quality and safety, and authoritative certification is needed to increase trust.

Franchisees are more cautious about brand selection and need reliable data and evidence to support decision-making

Project purpose:

The main purpose of the project is to provide a comprehensive, objective and authoritative brand sales certification report for the brand through the professional services of Shangpu Consulting Company, and to demonstrate the strength and value of the brand from the following aspects:

Sales data: analyze the brand's core indicators such as sales changes, number of stores, unit price, repurchase rate in the past year, and compare with other brands in the same industry to highlight the brand's market share and competitiveness.

Quality assurance: evaluate the performance of the brand in terms of product quality, food safety, service level, etc., compare with national standards and industry norms, prove that the brand meets or exceeds relevant requirements, and protect the health and satisfaction of consumers

Development potential: predict the brand's development trend in terms of sales growth, store expansion and product innovation in the coming year, and analyze the brand's advantages and opportunities in subdividing Chinese noodle restaurants in the track, taking into account the current situation and prospects of China's catering industry.

Research object:

The research objects of the project include the following categories:

Consumers of the brand: collect basic information, consumption habits, satisfaction evaluation, loyalty evaluation and other data of consumers of the brand through online questionnaires and offline interviews.1000People

The brand's franchisee: through telephone interviews and e-mail questionnaires, the brand's franchisee's basic information, joining motivation, joining experience, business situation and other data, a total100People

Competitive brands in the same industry: collect sales data, store data, product data, brand image and other data of other brands in the same industry through open channels and industry reports, totaling10a brand

Project Content:

The main contents of the project include the following steps:

Data collection: according to the characteristics and needs of the research object, design appropriate research tools and methods, collect relevant data and information.

Data analysis: use statistical analysis, comparative analysis, trend analysis and other methods to clean, organize, summarize and interpret the collected data, and extract valuable conclusions and insights.

Report writing: According to the project purpose and customer needs, write a brand sales certification report with clear structure, complete content, rigorous logic and refined language, including summary, background, methods, results, discussions, suggestions and other parts.

Report presentation: Visualize the main content and highlights of the report in the form of charts, images, videos, etc., to increase the attractiveness and persuasiveness of the report.

Project Value:

The main value of the project is reflected in the following aspects:

Provides an authoritative third-party certification for the brand, enhances brand image and credibility, and enhances consumer and franchisee confidence and loyalty

Provides a comprehensive market analysis for the brand, reveals the brand's strengths and weaknesses in the industry, and provides strong support for the brand to formulate marketing strategies and development plans

Provides a professional recommendation report for the brand, and proposes feasible and targeted improvement measures for the brand's problems and opportunities in sales promotion, product innovation, and service optimization.

It provides a high-quality case display for Shangpu Consulting Company, demonstrates the professional ability and service level of Shangpu Consulting Company in the catering industry, and creates conditions for Shangpu Consulting Company to expand more customers and partners.