Project background:

Hot pot is an important market segment of China's catering industry, with high consumption frequency and per capita consumption amount.

Customer pain points:

A hot pot chain is a Sichuan-Chongqing hot pot-based high-end brand, with a nationwide268Home store. The brand has a certain popularity and influence in the market, but it also faces challenges such as homogenization competition, diversification of consumer demand, and health and safety supervision. The brand hopes to enhance brand credibility and competitiveness and increase consumer loyalty and satisfaction through sales certification by third-party organizations.

Project purpose:

Shangpu Consulting Company was entrusted by the brand to carry out the hot pot brand sales certification business. The aim of the project is:

Through the collection, collation, analysis and verification of the sales data of the brand nationwide, it provides accurate, objective and authoritative sales certification report for the brand.

By comparing and evaluating the sales data of the brand and its competitors in the same industry, we provide professional advice on market share, competitive advantage and development trend for the brand.

Through in-depth mining of the brand's sales data in different regions, different seasons, and different time periods, it provides the brand with insights into consumer preferences, demand changes, and potential opportunities.

Research object:

The research objects of the project include:

The brand nationwide268stores and their sales data

Major competitors in the same industry (e. g., Haidilao, Little Sheep, etc.) and their sales data

The brand nationwide1000consumers and their consumer behavior data

Project Content:

The main contents of the project include:

Sales data collection: through cooperation with the brand, obtain the sales data of its stores nationwide (including sales volume, sales volume, unit price, etc.), and collect the sales data of major competitors in the same industry through market research and other means.

Sales data collation: Through data cleaning, verification, classification and other methods, the collected sales data are collated to form a unified data format and standard.

Sales data analysis: Through data mining, visualization, modeling and other technologies, the collated sales data is analyzed to extract key indicators and characteristics, such as total sales, average sales, growth rate, market share, etc.

Sales data verification: by comparing and verifying with third-party data sources (such as forward-looking network, AI media network, etc.) to ensure the accuracy and credibility of sales data.

Sales certification report: according to the results of analysis and verification, write sales certification report, including project background, project purpose, project method, project results, project conclusion, project proposal, etc., as well as related charts, attachments, etc.

Sales Certification Certificate: According to the content of the sales certification report, a sales certification certificate is issued for the brand to prove the sales level and market position of the brand in the hot pot industry.

Project Value:

The project provides value to the brand in the following areas:

Enhance brand credibility: Through the sales certification of third-party organizations, the brand can show consumers its strength and status in the hot pot industry, and increase consumers' trust and recognition of the brand.

Enhance brand competitiveness: By comparing and evaluating the sales data of the brand and its competitors in the same industry, the brand can understand its advantages and disadvantages in the market, find out its core competitiveness, and formulate more effective market strategies.

Insight into consumer needs: By digging into the brand's sales data in different regions, different seasons, and different time periods, the brand can discover changes in consumer preferences and needs, grasp market dynamics and potential opportunities, and optimize products and services.

Bring value and growth to the company's operations: Through the sales certification business, the brand can increase its popularity and influence in the hot pot industry, attract more consumers, increase passenger flow and repurchase rate, and increase revenue and profits.