Project Background

Milk tea is a kind of drink made by mixing tea and dairy products. In recent years, it has become popular in the Chinese market and attracted a large number of young consumers.

In such a market environment, how to enhance the competitiveness and influence of milk tea brands has become an urgent problem to be solved. Among them, sales certification is an effective means to help milk tea brands show their market share and consumer reputation, increase their popularity and credibility, so as to attract more consumers and partners.

Customer pain points

Our customer is a mid-range new tea brand-Sweet Time (Sweet Time), mainly engaged in the production of milk tea, fruit tea, cheese milk cover and other products. The brand was founded in2018years in the country.200A number of stores, mainly in the first and second tier cities. The target group of the brand is18-35Young women, pay attention to the taste, color value and health of the product.

Sweet time faces the following pain points:

Due to the existence of many similar products in the market, Sweet Time is difficult to highlight its own characteristics and advantages, lack of differentiated competition.

Due to the lack of authoritative and impartial third-party data support, Sweet Time is difficult to prove its sales and reputation, lack of trust and influence.

Due to the lack of effective marketing strategies and channels, Sweet Time is difficult to expand its popularity and coverage, lack of traffic and user stickiness.

Project Purpose

In order to solve the pain points of customers, we provide a sales certification service for sweet time. The purpose of the service is:

Through professional data collection and analysis, it provides accurate and reliable sales data for Sweet Time and proves its position and strength in the market.

Through the authoritative certification body and logo, it provides fair and powerful sales proof for Sweet Time, and enhances its credibility and influence in the eyes of consumers and partners.

Through diversified marketing channels and methods, it provides effective sales promotion for Sweet Time, increases its popularity and coverage in the market, and attracts more traffic and users.

Research object

In order to complete the sales certification service, we need to investigate the following two types of objects:

Sweet Time's stores: We need to conduct field visits to Sweet Time's stores across the country to understand their product types, prices, sales, customer numbers, customer satisfaction, etc., and collect their sales data and customer feedback.

Competitors of Sweet Time: We need to conduct market research on the main competitors of Sweet Time in the same region, understand their product characteristics, price strategy, market share, word-of-mouth evaluation, analyze their strengths and weaknesses, and evaluate their threats and opportunities to Sweet Time.

In order to ensure the effectiveness and representativeness of the research, we plan to conduct research on the following number of subjects:

Sweet Time Stores: We plan on Sweet Time across the country50Stores to conduct research, including first-tier cities10Home, second-tier cities20Home, third-tier cities10Home, fourth-tier city10Home. This allows coverage of the main market areas of Sweet Hour, taking into account the differences in consumption levels and preferences of different cities.

Competitors of Sweet Time: We plan5major competitors, including high-end brands1Home, mid-range brand2Home, low-end brand2Home. This can cover competitors in different price segments and product types, taking into account the market influence and competitiveness of different brands.

Project Content

According to the purpose of the project and the research object, we divided the project content into the following four stages:

Phase 1: Data collection. We will conduct field visits, questionnaires,Network SearchAnd so on, collect sweet time and its competitors related data, and organize and summarize.

The second stage: data analysis. We will use statistical analysis, comparative analysis, trend analysis and other methods to dig and interpret the collected data in depth to draw valuable conclusions and recommendations.

The third stage: data authentication. We will work with the authority to audit and verify the data obtained from the analysis, and issue the corresponding certification mark and certificate.

The fourth stage: data publicity. We will widely publicize and promote the certification results through press conferences, social media, offline activities, etc., so as to improve the brand awareness and reputation of sweet time.

Project Value

Through the implementation of this project, we expect to bring the following values to Sweet Time:

For products, we can help sweet time highlight their product characteristics and advantages, improve their product quality and reputation, and increase their product sales and market share.

For the brand, we can help sweet time to enhance their brand reputation and influence, enhance their brand loyalty and fan base, expand their brand cooperation and channels.

For the market, we can help Sweet Time understand its market position and competitiveness, grasp its own market opportunities and threats, and formulate its own market strategies and goals.