Project background:

The clothing industry is a market full of changes and competition, consumer needs and preferences are constantly changing, brand image and sales are important factors affecting consumer choice. In order to enhance brand awareness and reputation, increase market share and profit margins, apparel companies need to understand their own and competitors' brand sales, as well as consumer needs and preferences.

Customer pain points:

A clothing company is a brand that focuses on mid-to-high-end women's clothing, with multiple series and styles of products, covering female consumers of different ages and consumption levels. The company has a certain reputation and reputation in the market, but it faces the following problems:

The lack of authenticity and accuracy of brand sales data, false report, exaggeration, repetition and other phenomena, resulting in damage to the brand image, underestimation of market share, can not effectively evaluate the brand's market performance and consumer recognition.

Lack of compliance and effectiveness of brand sales data, failure to disclose and review in accordance with relevant national and industry standards and regulations, resulting in damage to brand reputation, reduced market competitiveness, and inability to effectively respond to market regulation and competitors' challenges.

The lack of sustainability and optimization of brand sales data, the failure to establish a perfect and standardized brand sales data management system, and the failure to use professional data analysis methods and tools for in-depth mining and interpretation, resulting in the lack of brand strategy, marketing strategy, channel strategy, etc. Targeted and effective, unable to effectively enhance the core competitiveness of the brand.

Project purpose:

In order to solve the above problems, the enterprise entrusts Shangpu consulting company to carry out brand sales certification consulting services, aiming to provide authoritative brand sales certificates and suggestions for enterprises to improve brand image and market competitiveness by comprehensively evaluating and optimizing the authenticity, compliance, effectiveness and sustainability of brand sales.

Research object:

The research object includes the following three aspects:

Within the enterprise: including senior managers, brand managers, marketing managers, channel managers, etc., a total20People.

Channel partners: including online platforms, offline stores, agents, etc., total100Home.

Consumer groups: including female consumers of different age groups, consumption levels, geographical distribution, purchase preferences and other characteristics, total.1000People.

Project Content:

The project includes the following steps:

Data collection: Through questionnaires, in-depth interviews, mysterious customers, network monitoring, etc., relevant brand sales data are collected from multiple perspectives such as internal enterprises, channel partners, and consumer groups, including the total amount and growth rate of brand sales., Proportion, ranking, etc.

Data cleaning: quality inspection of the collected brand sales data, eliminating invalid, duplicate, abnormal and other data to ensure the authenticity and accuracy of the data.

Data verification: logical inspection of the cleaned brand sales data, check the consistency and integrity of the data, and ensure the reliability and validity of the data.

Data analysis: Use professional data analysis methods and tools, such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, etc., to conduct in-depth mining and interpretation of brand sales data, reveal the laws and trends behind the data, evaluate the advantages and disadvantages of brand sales, and put forward suggestions for improvement and optimization of brand sales.

Data report: Organize the results and recommendations of data analysis into professional data reports, including the objectives, methods, processes, results, conclusions, recommendations and other contents of brand sales certification consulting, and match them with charts, diagrams and other forms to improve the readability and visibility of the report.

Data release: submit the data report to the enterprise, and according to the needs of the enterprise, release the results and suggestions of the brand sales certification consultation to the enterprise or the public through online or offline means, so as to improve the credibility and influence of the brand sales certification consultation.

Data monitoring: After the data is released, continue to track and monitor brand sales on a regular or irregular basis, evaluate the effect and impact of brand sales certification consulting, and provide continuous support and services for enterprises.

Project Value:

The value of the project is mainly reflected in the following aspects:

Enhance brand image and credibility. Through the authoritative certification of third-party organizations, enterprises can show their brand strength and market position to consumers and the public, improve their brand awareness and reputation, and establish their own brand advantages and differentiation.

Enhance market competitiveness and growth potential. Through the professional consultation of third-party organizations, enterprises can understand the advantages and disadvantages of their own brand sales, as well as the needs and trends of the market, so as to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., improve their market share and profit margin, and increase their market influence and loyal customer base.

Optimize brand management and operational efficiency. Through the data support of third-party organizations, enterprises can establish a more complete and standardized brand sales data management system, improve their data quality and reliability, reduce their data costs and risks, and improve their data analysis and decision-making capabilities.