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Coconut Juice Brand Sales Certification Business Project Case

2024-07-15 01:47:31 Source: Champu Consulting Visits:0

Project background:

Coconut juice is a sweet, delicious and nutritious beverage, which is loved by more and more consumers in recent years. The market size of coconut juice in China is about159Billions of yuan, but due to the low industry threshold, domestic coconut milk brands up900Many, the product is highly homogeneous, low-cost vicious competition is serious. In order to enhance the brand image and market competitiveness, coconut milk brands need to pass the sales certification of third-party organizations to prove the quality and popularity of their products.

Customer pain points:

A well-known coconut milk brand has high popularity and loyalty in the market, but due to the lack of authoritative sales certification, it is difficult to distinguish advantages from other brands and attract more new customers. The brand hopes to increase the trust and influence of its products and expand its market share through sales volume certification.

Project purpose:

In order to meet the needs of customers, Shangpu consulting company to undertake the brand's sales certification business projects. The purpose of the project is to provide objective, true and accurate sales data and reports by investigating and analyzing the sales of the brand coconut juice nationwide, and issue corresponding certification certificates.

Research object:

The project's research objects include the following two categories:

The brand of coconut milk in all regions of the country dealers and retailers, a total500home;

The brand of coconut juice in all regions of the country consumers, a total1000People.

Project Content:

The main contents of the project include the following aspects:

Design and produce research questionnaires, including the collection of sales data, inventory situation, channel management, market feedback and other aspects of distributors and retailers; the collection of consumers' purchase behavior, preference, satisfaction, loyalty and other aspects;

Access and sample survey subjects through online and offline methods to ensure the validity and representativeness of data;

Organize, clean, count and analyze the collected data, and use professional methods and tools for data mining and visualization;

According to the results of data analysis, write and submit sales certification report, including the brand coconut juice in the national sales, market share, growth rate, competitive advantage and other aspects of the evaluation and display;

According to the content of the report, the corresponding level of sales certification for the brand, and provide relevant publicity and promotion suggestions.

Project Value:

The project provides value to the customer in the following areas:

Through the authoritative certification of the third-party organization, the trust and influence of the brand coconut milk have been enhanced, and its brand image and market competitiveness have been enhanced;

Through the in-depth analysis of sales data, we understand the market performance and consumer demand of the brand of coconut milk in various regions of the country, and provide targeted market strategies and product optimization suggestions for it;

Through the survey of consumer satisfaction and loyalty, the user experience and reputation of the brand coconut juice are evaluated, and the marketing scheme is provided to improve the user stickiness and repurchase rate;

By issuing certification certificates and providing publicity and promotion suggestions, it helps the brand coconut milk to expand its popularity and coverage and attract more new customers and potential customers.

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User evaluation

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise