Project background:

Soda water is a kind of drinking water containing carbon dioxide bubbles. It has the characteristics of refreshing, quenching thirst, and helping digestion. In recent years, it has gradually been welcomed by consumers in the domestic market. expected2025year, reaching320About 100 million yuan. The rapid development of the soda market has attracted the participation of many beverage brands, and the competition is becoming increasingly fierce.

Customer pain points:

A well-known soda brand has a high reputation and reputation in the domestic market, but due to the lack of authoritative third-party data support, its sales volume and market share are difficult to obtain objective evaluation and certification. The brand hopes to accurately measure and analyze the sales volume and share of its products in the target market through professional market research institutions, so as to enhance its brand image and competitiveness.

Project purpose:

In order to meet the needs of customers, Shangpu Consulting Company has undertaken the sales certification business project of the soda water brand, aiming to provide customers with the following services through comprehensive, in-depth and scientific market research methods:

Measure and analyze the sales volume and market share of the soda brand in various regions and channels in the country;

Evaluate and compare the sales volume and market share differences of the soda brand with competitors;

Identify and explain the strengths and weaknesses of the soda brand in terms of volume and market share;

Propose and suggest improvement measures and strategies for this soda brand in terms of sales volume and market share.

Research object:

The research objects of this project include the following two categories:

Soda consumers: Collect and analyze consumers' perceptions, preferences, and purchasing behaviors of the soda brand and its competitors through online and offline questionnaires, in-depth interviews, and focus groups. Sample Survey of the Project Plan1000Soda consumers, covering all regions and city levels across the country.

Soda dealers: collect and analyze dealer sales data, inventory, promotional activities and other information about the soda brand and its competitors through telephone interviews, on-site visits, etc. This project plans to visit200Home soda dealers, covering all regions and channel types across the country.

Project Content:

The main contents of this project include the following aspects:

Sales volume measurement: By collecting and collating sales data provided by dealers, calculate and analyze the sales volume of the soda brand in various regions and channels, and compare it with competitors.

Market share measurement: By collecting and organizing industry reports, public data, and other information, calculate and analyze the market share of the soda brand in various regions and channels, and compare it with competitors.

Sales impact factor analysis: By collecting and analyzing consumer research data, identify and explain the main factors affecting the sales of the soda brand, such as product characteristics, price, promotion, word of mouth, brand image, etc., and compare with competitors.

Sales improvement recommendations: Based on the results of sales measurement and influence factor analysis, propose and recommend improvement measures and strategies for the soda brand in terms of products, prices, promotions, channels, brands, etc. to increase its sales and market share.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with authoritative, objective and accurate sales and market share data, enhance the customer's brand reputation and competitiveness;

Reveal the advantages and disadvantages of sales volume and market share for customers, and help customers find and grasp market opportunities and challenges;

Provide customers with targeted, practical and feasible sales improvement suggestions to help customers optimize and adjust their market strategies and improve their market performance;

It has brought good performance and reputation to Shangpu Consulting Company, increased its professional knowledge and experience in the soda water industry, and expanded its customer resources in the soda water industry.