Project background:

A mineral water brand is a well-known drinking water manufacturer in China, with multiple series of products covering different consumer groups and scenarios. The brand has high popularity and reputation in the market, but it faces fierce competition and diversification and personalization of consumer demand. In order to enhance the brand image and market competitiveness, the brand hopes to make true, accurate, complete and timely disclosure of its brand sales through the professional services of third-party organizations, and accept the recognition and trust of the market and consumers.

Customer pain points:

Brand sales data lack of norms and standards, there are false, exaggerated, repeated, abnormal and other issues, affecting the authenticity and accuracy of the data.

Brand sales data lack of effective management and supervision, there are leakage, tampering, lag and other risks, affecting the reliability and validity of the data.

The lack of in-depth analysis and interpretation of brand sales data can not reflect the needs and trends of the market, affecting the usefulness and value of the data.

The lack of authoritative certification and release of brand sales data can not gain the trust and recognition of the market and consumers, which affects the credibility and influence of the data.

Project purpose:

Through the professional services of third-party organizations, the brand sales are comprehensively evaluated and optimized, and authoritative brand sales certificates and suggestions are provided.

Through the authoritative certification of third-party organizations, we can show the authenticity, compliance, effectiveness and sustainability of brand sales to the market and consumers, and improve brand image and reputation.

Through the professional consultation of third-party organizations, we can understand the advantages and disadvantages of brand sales, as well as the market demand and trend, formulate more reasonable and effective brand strategy, marketing strategy, channel strategy, etc., and improve market share and profit margin.

Through the data support of third-party organizations, establish a more complete and standardized brand sales data management system, improve data quality and reliability, reduce data costs and risks, and improve data analysis and decision-making capabilities.

Research object:

Brand sales data sources: including internal systems, channel partners, third-party platforms, etc.

Brand sales data range: including all regions, channels, product series, etc.

Brand sales data period: including nearly a year, nearly half a year, nearly a quarter, etc.

Number of brand sales data: determined according to project requirements.

Project Content:

Data collection: using questionnaires, in-depth interviews, mysterious customers, network monitoring and other ways to collect brand sales data from multiple angles.

Data cleaning: quality inspection of the collected brand sales data, eliminating invalid, duplicate, abnormal and other data to ensure the authenticity and accuracy of the data.

Data verification: logical inspection of the cleaned brand sales data, check the consistency and integrity of the data, and ensure the reliability and validity of the data.

Data analysis: Use professional data analysis methods and tools to conduct in-depth mining and interpretation of brand sales data, reveal the laws and trends behind the data, evaluate the advantages and disadvantages of brand sales, and put forward suggestions for improvement and optimization of brand sales.

Data report: Organize the results and recommendations of data analysis into professional data reports, including project objectives, methods, processes, results, conclusions, recommendations, etc., and match them with charts, diagrams, etc. to improve the readability and visibility of the report.

Data release: submit data reports to customers, and release the results and suggestions of brand sales certification consultation to the market or consumers through online or offline methods according to customer needs, so as to improve the credibility and influence of brand sales certification consultation.

Data monitoring: After the data is released, continue to track and monitor brand sales on a regular or irregular basis, evaluate the effect and impact of brand sales certification consulting, and provide customers with continuous support and services.

Project Value:

It provides customers with authentic brand sales data and enhances their brand image and reputation.

It provides customers with targeted brand strategy, marketing strategy, channel strategy and other suggestions, which improves the market competitiveness and growth potential of customers.

To provide customers with a perfect and standardized brand sales data management system, optimize the customer's brand management and operational efficiency.

Provide customers with authoritative certification and release of brand sales information, increase the customer's market influence and loyal customer base.