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Shangpu Consulting provides brand sales certification consulting services for a mineral water brand.

2024-07-15 01:47:32   来源:尚普咨询  浏览量:0

Project background:

某矿泉水品牌是国内知名的饮用水生产商,拥有多个系列的产品,覆盖不同的消费群体和场景。该品牌在市场上拥有较高的知名度和美誉度,但面临着激烈的竞争和消费者需求的多样化和个性化。为了提升品牌形象和市场竞争力,该品牌希望通过第三方机构的专业服务,对自己的品牌销量进行真实、准确、完整、及时的披露,并接受市场和消费者的认可和信赖。

Customer pain points:

品牌销量数据缺乏规范和标准,存在虚假、夸大、重复、异常等问题,影响数据的真实性和准确性。

品牌销量数据缺乏有效的管理和监督,存在泄露、篡改、滞后等风险,影响数据的可靠性和有效性。

品牌销量数据缺乏深入的分析和解读,无法反映市场的需求和趋势,影响数据的有用性和价值性。

品牌销量数据缺乏权威的认证和发布,无法获得市场和消费者的信任和认可,影响数据的公信力和影响力。

Project purpose:

通过第三方机构的专业服务,对品牌销量进行全面的评估和优化,提供权威的品牌销量证明和建议。

通过第三方机构的权威认证,向市场和消费者展示品牌销量的真实性、合规性、有效性和可持续性,提高品牌形象和信誉。

通过第三方机构的专业咨询,了解品牌销量的优势和不足,以及市场的需求和趋势,制定更合理和有效的品牌策略、营销策略、渠道策略等,提高市场份额和利润率。

通过第三方机构的数据支持,建立更完善和规范的品牌销量数据管理体系,提高数据质量和可靠性,减少数据成本和风险,提升数据分析和决策能力。

Research object:

品牌销量数据来源:包括企业内部系统、渠道合作伙伴、第三方平台等。

品牌销量数据范围:包括全国各地区、各渠道、各产品系列等。

品牌销量数据时段:包括近一年、近半年、近一季度等。

品牌销量数据数量:根据项目需求确定。

Project Content:

数据收集:采用问卷调查、深度访谈、神秘顾客、网络监测等方式,从多个角度收集品牌销量数据。

数据清洗:对收集到的品牌销量数据进行质量检查,剔除无效、重复、异常等数据,保证数据的真实性和准确性。

数据校验:对清洗后的品牌销量数据进行逻辑检验,核对数据的一致性和完整性,保证数据的可靠性和有效性。

数据分析:运用专业的数据分析方法和工具,对品牌销量数据进行深入的挖掘和解读,揭示数据背后的规律和趋势,评估品牌销量的优势和不足,提出品牌销量的改进和优化建议。

数据报告:将数据分析的结果和建议整理成专业的数据报告,包括项目目标、方法、过程、结果、结论、建议等内容,并配以图表、图示等形式,提高报告的可读性和可视性。

数据发布:将数据报告提交给客户,并根据客户的需求,通过线上或线下的方式,向市场或消费者发布品牌销量认证咨询的结果和建议,提高品牌销量认证咨询的公信力和影响力。

数据监测:在数据发布后,继续对品牌销量进行定期或不定期的跟踪和监测,评估品牌销量认证咨询的效果和影响,为客户提供持续的支持和服务。

Project Value:

为客户提供了真实可信的品牌销量数据,增强了客户的品牌形象和信誉。

为客户提供了针对性的品牌策略、营销策略、渠道策略等建议,提升了客户的市场竞争力和增长潜力。

为客户提供了完善规范的品牌销量数据管理体系,优化了客户的品牌管理和运营效率。

为客户提供了权威认证和发布的品牌销量信息,增加了客户的市场影响力和忠诚客户群。




User evaluation

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warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
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Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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