Project background:

A well-known kitchen appliance company is a professional kitchen appliance manufacturer, with a variety of product lines such as range hood, gas stove, steaming and baking machine, dishwasher, etc., and is one of the leading brands in the industry. The company has a high reputation and reputation in the market, but in terms of brand sales, the lack of authoritative certification and certification has caused some consumers to have doubts about the quality and cost performance of its products, which affects its market share and competitiveness.

Customer pain points:

The company hopes to enhance its brand image and trust, enhance the market competitiveness and attractiveness of its products, expand its target consumer groups, and increase its market share and profit margin through brand sales certification by third-party professional organizations.

Project purpose:

Entrusted by the company, Shangpu Consulting Company has carried out a kitchen appliance brand sales certification project, which aims to provide the company with accurate, reliable and authoritative brand sales data and reports through comprehensive, objective and scientific research and analysis. to help it establish a leading position in the industry and enhance its brand value and influence.

Research object:

The research objects of this project mainly include the following two categories:

The main competitors in the kitchen appliance industry include the top ten brands such as Fangtai, Huadi, Wanhe, and other small and medium-sized brands. The research content includes product types, specifications, functions, prices, sales channels, market share, user evaluation, etc. of each brand.

Potential consumers of kitchen appliances, including consumer groups with different characteristics such as age, income level, geographical distribution, purchase demand and preference. The research content includes consumer awareness, satisfaction, loyalty, purchase intention, purchase decision factors, etc.

This project has been investigated.20Home Kitchen Appliances Brands and1000The consumer.

Project Content:

The main contents of this project include the following aspects:

Analysis of the current situation of the kitchen appliance industry: analysis of the development process, scale, structure, trends, opportunities and challenges of the kitchen appliance industry.

Kitchen appliances market demand analysis: analysis of the overall demand for kitchen appliances market, demand structure, demand characteristics, demand changes.

Kitchen appliances consumer behavior analysis: analysis of kitchen appliances consumer purchase motivation, purchase process, purchase frequency, purchase amount, etc.

Kitchen appliances brand competitiveness analysis: analysis of each brand in product quality, functional performance, design innovation, price strategy, marketing, after-sales service and other aspects of the advantages and disadvantages, as well as the competitive position and influence in the market.

The company's brand sales certification: according to the research data and analysis results, to provide the company with comprehensive and accurate brand sales data, including total sales, single product sales, regional sales, etc., and its authoritative certification and evaluation.

Project Value:

This project provides the company with the following values:

It provided the company with authoritative and credible brand sales data and certificates, proved its leading position in the kitchen appliance industry, and enhanced its brand image and trust.

It provides the company with in-depth and detailed market demand analysis and consumer behavior analysis to help it better understand market dynamics and consumer needs, and optimize its product development and marketing strategies.

It provides the company with a comprehensive and objective competitor analysis to help it clarify its own strengths and weaknesses, and identify differentiated positioning and core competitiveness.

It provides valuable industry insights and recommendations to help the company grasp industry trends and opportunities and address industry challenges and risks.