Project background:

A center is a professional provider of postpartum care services, established in2015years and currently owns in the country20Many branches, served more1Ten thousand people. The center has won the trust and praise of customers with its high quality service, professional team, comfortable environment and reasonable price.

Customer pain points:

With the development of society and the improvement of people's living standards, more and more expectant mothers and new mothers have higher demands and expectations for postpartum care services. However, there are many brands of Yuezi Center on the market, and the quality is uneven, which makes it difficult for consumers to choose. At the same time, due to the lack of authoritative certification bodies and standards, consumers also lack confidence and guarantee in the service quality, safety and effect of the Yuezi Center.

Project purpose:

In order to enhance the popularity and competitiveness of the Yuezi Center in the market and enhance consumers' trust and satisfaction with its services, the center decided to entrust Shangpu Consulting Company to carry out a brand sales certification project, which aims to prove the advantages and value of its services through professional data analysis and research, and improve its brand image and influence through authoritative certification certificates and logos.

Research object:

The research objects of this project include the following two categories:

Existing customers of the center: Through questionnaires, interviews, return visits, etc., collect data on customer satisfaction, loyalty, and willingness to recommend to the center's services, and analyze customer evaluations and feelings about its services.

Potential customers in the Yuezi Center industry: sample survey through the Internet, telephone, street, etc.1000Women who meet the requirements (I. e. are pregnant or have a planned pregnancy), understand their needs, expectations, concerns and other data for the services of the monthly center, and analyze their cognition and choice of the brand of the monthly center.

Project Content:

This project mainly includes the following aspects:

Market analysis: through the collection and collation of relevant industry reports, data and information at home and abroad, the development status, trend, scale and competition pattern of the Yuezi Center industry are analyzed to determine the market environment and opportunities in which the Center is located.

Customer analysis: through data cleaning, statistics, analysis, etc. of the research object, the center's existing customers and potential customers, needs, preferences, etc., to determine its target market and market segments.

Brand analysis: by comparing and analyzing the differences and advantages between the center and other brands in the same industry in terms of service content, quality, price, reputation, etc., to determine its brand positioning and core competitiveness.

Certification evaluation: According to the brand sales certification standards and procedures developed by Shangpu Consulting, the center is comprehensively evaluated and audited to verify that its services meet the certification requirements and give corresponding ratings and recommendations.

Certification: According to the evaluation results, the center will be issued with brand sales certification certificates and logos, and will be promoted in relevant media to enhance its brand awareness and reputation.

Project Value:

This project brings the following values to the center:

Improve customer trust and loyalty: Through professional data analysis and research, it proves the high quality and high effect of the center's services, enhances customers' trust and satisfaction with its services, and promotes customers' re-purchase rate and recommendation rate.

Enhance the brand influence and competitiveness: Through the authoritative certification certificate and logo, it demonstrates the professionalism and authority of the center's services, improves its popularity and reputation in the market, and forms a differentiated advantage with other brands.

Increased market share and revenue growth: Through in-depth understanding of target markets and market segments, the center's service content, pricing strategies and other marketing methods have been optimized to attract more potential customers and increase conversion rates and unit prices.