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2024-07-15 01:47:33 Source: Champu Consulting Visits:0
Project Background
Pharmaceutical circulation refers to the bulk sales of drugs and medical equipment as the main commodities in circulation. The pharmaceutical circulation industry is an important part of China's national economy, and it is also an important foundation for ensuring people's health and life safety.According to the Statistical Analysis Report on the Operation of the Pharmaceutical Circulation Industry issued by the Ministry of Commerce2021》,2021The total sales of seven major categories of pharmaceutical commodities nationwide in26064Billion yuan, net of non-comparable factors, year-on-year growth.8.5%, the growth rate accelerated year-on-year6.1percentage point.
The scale of the pharmaceutical circulation market is expanding, but it is also facing fierce competition and strict supervision. How to enhance the brand image and market influence, enhance consumer trust and loyalty, is the key issue of the development of pharmaceutical distribution enterprises.
Customer pain points
Our customer is a professional pharmaceutical circulation business enterprises, mainly engaged in Western medicine, Chinese patent medicine, Chinese herbal medicine and other seven categories of pharmaceutical products. Customers have a certain scale and visibility in the industry, but they also face the following challenges:
Market competition is becoming increasingly fierce, many similar products, high price transparency, profit margins compression.
Consumers have higher requirements and expectations for the quality, safety, and effectiveness of pharmaceutical products, which have a greater impact on brand awareness and trust.
Industry regulation tends to be strict and needs to comply with relevant laws, regulations and standards to ensure product compliance.
Brand publicity and promotion is not enough, lack of effective marketing means and channels, it is difficult to enhance brand awareness and reputation.
Project Purpose
In order to help customers solve the above problems and enhance brand competitiveness and market share, we provide customers with brand sales certification business.
Brand sales certification refers to the verification and certification of the sales or sales of an enterprise or brand in a certain field or market by an authoritative organization, and the issuance of corresponding certificates or marks.
Brand sales certification can help customers achieve the following objectives:
Prove the dominant position and leading level of the product or brand in the market, and enhance consumer confidence and preference for the product or brand.
Enhance the popularity and reputation of products or brands, increase media exposure and social attention, and expand market influence.
Enhance the differentiated competitive advantage of the product or brand and increase the added value and premium capacity of the product or brand.
Promote the innovation and improvement of products or brands, stimulate the internal power and vitality of the enterprise, and improve the overall strength of the enterprise.
Research object
In order to carry out effective brand sales certification, we need to conduct a comprehensive and in-depth research on the pharmaceutical distribution industry where our customers are located. We selected the following aspects as the research object:
Industry status: including industry development history, industry scale, industry structure, industry characteristics, industry trends, etc.
Market environment: including market demand, market supply, market competition, market opportunities, market risks, etc.
Relevant laws and regulations: including national policies, laws and regulations, standards and regulations, regulatory agencies, etc.
Target customers: including basic customer information, customer business scope, customer main products, customer sales channels, customer sales data, etc.
Competitors: include basic information about competitors, business scope, main products, sales channels, and sales data.
In order to obtain reliable and effective research data, we used the following methods:
Literature: Through the network search, professional databases, industry reports and other channels to collect relevant literature, and screening analysis.
Field investigation: through visiting customers and their main terminal markets, observe their operation, product display, sales, etc., and conduct on-site interview questionnaires.
Expert consultation: By inviting industry experts, scholars, media professionals, etc. to conduct in-depth interviews to obtain their views and suggestions on the industry and customers.
Data analysis: Through the use of statistical methods and data mining techniques, the collected data are cleaned, summarized, analyzed and interpreted.
Project Content
According to the research results, we have formulated the following project contents for our customers:
Certification standards: According to the customer's industry and its main product characteristics, the certification standards in line with international practices and domestic actual conditions have been formulated. Mainly include the following aspects:
Authentication Object: Specify the authentication object as a specific product or brand under the customer.
Scope of certification: Specify the scope of certification for a specific area or market.
Certification Basis: Specifies that the certification basis is the sales or sales volume of the product or brand in the field or market within a certain period of time.
Certification conditions: specify the certification conditions for the product or brand in the field or market sales or sales reach or exceed the highest of similar products or brands.
Certification method: The specified certification method is to verify the sales data of the product or brand in the field or market through a third-party authority and issue a certification report.
Certification process: According to the certification standards, a detailed and operable certification process is developed. Mainly includes the following steps:
Certification Application: The customer submits the certification application to us and provides relevant information and materials.
Certification audit: We conduct a preliminary audit of the information and materials submitted by our customers and determine whether they meet the certification conditions.
Certification testing: We entrust a third-party authority to verify the sales data of the product or brand that the customer applies for certification in the field or market and issue a certification report.
Certification Review: We review the certification report and determine whether it meets the certification standards.
Certification: We issue corresponding certification certificates or marks to customers, and publicize and publicize them in relevant media and platforms.
Certification maintenance: In order to ensure the effectiveness and authority of the certification, we regularly review and monitor the customer's products or brands to ensure the authenticity and accuracy of their sales data in the field or market.
Project Value
Through our brand sales certification business, customers gain the following values:
For customers themselves, brand sales certification provides customers with an authoritative, objective and fair third-party evaluation, which proves the customer's dominant position and leading level in the pharmaceutical circulation industry and its main product fields, and enhances the customer's self-confidence and Pride has stimulated the customer's innovation and enterprising spirit, and improved the customer's comprehensive strength and competitiveness.
For customers' products or brands, brand sales certification provides a powerful, effective and credible marketing tool for customers' products or brands, improves the popularity and reputation of customers' products or brands in the minds of consumers, increases the exposure and attention of customers' products or brands in the media and society, and expands the influence and appeal of customers' products or brands in the market.
For the customer's consumers, brand sales certification provides a clear, intuitive and reliable purchase reference for the customer's consumers, enhances the consumer's confidence and preference for the customer's product or brand, promotes the consumer's loyalty and recommend to the customer's product or brand, and improves the consumer's satisfaction and loyalty to the customer's product or brand.
In summary, through our brand sales certification business, customers not only enhance their own image and market position, but also improve product quality and sales performance, bringing significant and sustained value and growth to customers.
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Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
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satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
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