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Shangpu Consulting Company Provides Single Champion Certification Business for a Maternal and Infant Products Enterprise

2024-07-15 01:47:34 Source: Champ Consulting Visits:0

Project background:

某母婴用品企业是国内领先的母婴用品生产和销售企业,主要产品包括奶粉、纸尿裤、奶瓶、婴儿车等。该企业在国内市场占有率较高,但在国际市场上面临着激烈的竞争,尤其是在欧美等发达国家,其产品的知名度和认可度较低,难以打开市场。该企业希望通过提升自身的专业化水平和创新能力,突出自己的核心竞争优势,获得国际市场的认可和信任,成为全球母婴用品行业的单项冠军。

Customer pain points:

The main problems faced by the enterprise are as follows:

缺乏对国际市场需求和消费习惯的深入了解,难以制定有效的市场策略和产品定位。

缺乏对自身产品优势和特色的清晰认识和有效展示,难以形成与竞争对手的差异化竞争。

缺乏对国际技术标准和质量认证的掌握和应对,难以满足不同国家和地区的法规要求和消费者期待。

缺乏对国际品牌建设和推广的经验和资源,难以提升自身的知名度和美誉度。

Project purpose:

该项目旨在为该企业提供单项冠军证明业务,帮助其在全球母婴用品行业中脱颖而出,实现以下目标:

通过深入调研分析,了解不同国家和地区的母婴用品市场需求、消费习惯、竞争格局、技术标准、质量认证等情况,为该企业制定合适的市场策略和产品定位提供依据。

通过专业化评估测试,评价该企业产品在生产技术、工艺水平、关键性能指标、质量保证等方面的国际领先水平,并与同类产品进行对比分析,突出该企业产品的优势和特色,为该企业申请国际技术标准和质量认证提供支持。

通过创新能力培训指导,提升该企业在产品研发、设计、改进等方面的创新能力,并帮助其拥有核心自主知识产权,主导或参与制定相关领域的技术标准,为该企业打造具有创新力的产品提供保障。

Project Content:

该项目采用了尚普咨询公司的单项冠军证明业务模式,分为四个阶段进行,分别是市场调研分析、专业化评估测试、创新能力培训指导和品牌建设推广。

市场调研分析阶段,尚普咨询公司组织了一支由行业专家、市场分析师、产品设计师等组成的专业团队,对全球母婴用品市场进行了系统的调研和分析,包括市场规模、增长趋势、消费需求、消费习惯、竞争格局、技术标准、质量认证等方面。该团队通过网络调查、电话访问、实地考察、专家访谈等多种方式,收集了大量的第一手数据和信息,并运用统计分析、数据挖掘、因子分析等方法,对数据和信息进行了深入的处理和解读,形成了一份详尽的市场调研报告,为该企业制定合适的市场策略和产品定位提供了依据。

专业化评估测试阶段,尚普咨询公司利用其在制造业领域的丰富经验和专业知识,对该企业产品在生产技术、工艺水平、关键性能指标、质量保证等方面进行了全面的评估和测试,并与同类产品进行了对比分析,突出了该企业产品的优势和特色。该阶段的主要内容包括:

对该企业产品的生产技术和工艺进行了现场考察和评价,包括原材料选择、生产设备配置、生产流程控制、生产效率提升等方面,并给出了改进意见和建议。

对该企业产品的关键性能指标进行了实验室测试和现场试验,包括安全性能、功能性能、耐久性能、环保性能等方面,并与国际同类产品进行了对比分析,证明了该企业产品处于国际领先水平。

对该企业产品的质量保证进行了审核和评价,包括质量管理体系建设、质量控制措施执行、质量检测手段完善、质量问题处理机制健全等方面,并给出了优化意见和建议。

对该企业产品的国际技术标准和质量认证情况进行了梳理和分析,包括已获得或正在申请的国际技术标准和质量认证种类、范围、水平等,并给出了申请或提升的策略和方案。

创新能力培训指导阶段,尚普咨询公司根据该企业在产品研发、设计、改进等方面的现状和需求,为其提供了一系列的创新能力培训指导服务,包括:

对该企业的研发团队进行了创新思维培训,引导其运用设计思维、系统思维、逆向思维等方法,发现并解决用户需求和问题,提高其创新思维能力

对该企业的产品设计师进行了创新设计培训,教授其运用用户体验设计、情感设计、生态设计等方法,提升其产品的功能性、美观性、人性化和环保性,提高其创新设计能力。

对该企业的产品改进人员进行了创新改进培训,指导其运用精益生产、六西格玛、TRIZ等方法,对产品的生产过程、质量水平、成本效益等进行持续改进,提高其创新改进能力。

对该企业的研发管理人员进行了创新管理培训,介绍其运用开放式创新、协同式创新、敏捷式创新等方法,搭建和优化研发组织结构、流程、机制和文化,提高其创新管理能力。

品牌建设推广阶段,尚普咨询公司根据该企业在国际市场的品牌现状和目标,为其提供了一套完整的品牌建设推广服务,包括:

对该企业的品牌定位进行了梳理和优化,明确了其品牌愿景、使命、价值观和核心竞争力,并制定了相应的品牌战略和目标。

对该企业的品牌形象进行了设计和完善,包括品牌名称、标志、口号、色彩、字体等,并制定了相应的品牌视觉识别系统和规范。

对该企业的品牌传播进行了规划和执行,包括线上线下媒体投放、社交媒体运营、口碑营销、公关活动等,并制定了相应的品牌传播策略和方案。

对该企业的品牌效果进行了评估和监测,包括品牌知名度、美誉度、忠诚度等指标,并制定了相应的品牌效果评估体系和方法。

Project Value:

通过该项目的实施,该企业在全球母婴用品行业中获得了单项冠军的证明和认可,提升了自身的专业化水平和创新能力,突出了自己的核心竞争优势,增强了自身的国际影响力和竞争力。

通过该项目的实施,该企业为自己打开了国际市场的大门,增加了自己的市场份额和收入来源,提高了自己的盈利能力和发展潜力。

通过该项目的实施,该企业为自己树立了良好的品牌形象和声誉,赢得了国际消费者的信任和喜爱,提高了自己的品牌价值和忠诚度。

通过该项目的实施,该企业为自己带来了更多的合作机会和资源,扩大了自己的合作网络和渠道,提高了自己的合作效率和质量。




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Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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