Project background:

A maternal and child products enterprise is a leading domestic maternal and child products production and sales enterprises, the main products include milk powder, diapers, bottles, baby carriages and so on. The company has a high market share in the domestic market, but it is facing fierce competition in the international market, especially in developed countries such as Europe and the United States, and its product visibility and recognition are low, making it difficult to open the market. The company hopes to improve its professional level and innovation ability, highlight its core competitive advantages, gain recognition and trust in the international market, and become a single champion in the global maternal and child products industry.

Customer pain points:

The main problems faced by the enterprise are as follows:

Lack of in-depth understanding of international market demand and consumption habits, it is difficult to develop effective market strategy and product positioning.

Lack of clear understanding and effective display of their own product advantages and characteristics, it is difficult to form a differentiated competition with competitors.

Lack of mastery and response to international technical standards and quality certification, it is difficult to meet the regulatory requirements and consumer expectations of different countries and regions.

Lack of international brand building and promotion of experience and resources, it is difficult to enhance their visibility and reputation.

Project purpose:

The project aims to provide the company with a single champion certification business to help it stand out in the global maternal and infant products industry and achieve the following goals:

Through in-depth investigation and analysis, we can understand the market demand, consumption habits, competition pattern, technical standards and quality certification of maternal and infant products in different countries and regions, so as to provide the basis for the enterprise to formulate appropriate market strategy and product positioning.

Through professional evaluation and testing, evaluate the international leading level of the enterprise's products in terms of production technology, process level, key performance indicators, quality assurance, etc., and compare and analyze with similar products, highlight the advantages and characteristics of the enterprise's products, and provide support for the enterprise to apply for international technical standards and quality certification.

Through the training and guidance of innovation ability, we can enhance the innovation ability of the enterprise in product research and development, design, improvement and other aspects, help it have core independent intellectual property rights, lead or participate in the formulation of technical standards in relevant fields, and provide guarantee for the enterprise to create innovative products.

Project Content:

The project adopts the single champion certification business model of Shangpu Consulting Company and is divided into four stages, namely, market research and analysis, professional evaluation and testing, innovation ability training guidance and brand building promotion.

In the stage of market research and analysis, Shangpu consulting company organized a professional team composed of industry experts, market analysts and product designers to conduct systematic research and analysis on the global maternal and child products market, including market scale, growth trend, consumer demand, consumption habits, competition pattern, technical standards, quality certification, etc. The team collected a large amount of first-hand data and information through various methods such as online surveys, telephone interviews, field visits, and expert interviews, and used statistical analysis, data mining, factor analysis and other methods to conduct in-depth data and information Processing and interpretation, forming a detailed market research report, which provides a basis for the company to formulate appropriate market strategies and product positioning.

In the professional evaluation and testing stage, Shangpu Consulting Company used its rich experience and professional knowledge in the manufacturing field to conduct a comprehensive evaluation and testing of the company's products in terms of production technology, process level, key performance indicators, quality assurance, etc. And compared with similar products, highlighting the advantages and characteristics of the company's products. The main elements of this phase include:

The production technology and process of the company's products were inspected and evaluated on the spot, including raw material selection, production equipment configuration, production process control, production efficiency improvement, etc., and gave suggestions and suggestions for improvement.

The key performance indicators of the company's products were tested in laboratory and field, including safety performance, functional performance, durability, environmental protection performance, etc., and compared with similar international products, which proved that the company's products are in the international leading level.

The quality assurance of the company's products was reviewed and evaluated, including the construction of quality management system, the implementation of quality control measures, the improvement of quality testing methods, and the sound quality problem handling mechanism, and the optimization opinions and suggestions were given.

The international technical standards and quality certification of the enterprise's products are combed and analyzed, including the types, scope and level of international technical standards and quality certification that have been obtained or are being applied for, and the strategies and schemes for application or promotion are given.

At the innovation ability training guidance stage, Shangpu Consulting Company provides a series of innovation ability training guidance services for the company according to the current situation and needs of the company in product development, design, improvement, etc., including:

The company's R & D team was trained in innovative thinking, guiding them to use design thinking, system thinking, reverse thinking and other methods to discover and solve user needs and problems, and improve their innovative thinking ability

The company's product designers were trained in innovative design, teaching them to use user experience design, emotional design, ecological design and other methods to improve the functionality, aesthetics, humanization and environmental protection of their products, and improve their innovative design capabilities.

The company's product improvement personnel were trained on innovation and improvement to guide them in the use of lean production, Six Sigma,TRIZand other methods to continuously improve the production process, quality level, cost-effectiveness, etc. of the product, and improve its ability to innovate and improve.

The R & D managers of the enterprise were trained in innovation management, and the methods of open innovation, collaborative innovation and agile innovation were introduced to build and optimize the organizational structure, process, mechanism and culture of R & D, and improve their innovation management ability.

At the stage of brand building promotion, Shangpu Consulting Company provides a complete set of brand building promotion services for the enterprise according to its brand status and objectives in the international market, including:

The brand positioning of the enterprise is combed and optimized, its brand vision, mission, values and core competitiveness are defined, and the corresponding brand strategy and objectives are formulated.

The brand image of the enterprise has been designed and improved, including brand name, logo, slogan, color, font, etc., and the corresponding brand visual identity system and specifications have been formulated.

The company's brand communication has been planned and implemented, including online and offline media launch, social media operations, word-of-mouth marketing, public relations activities, etc., and corresponding brand communication strategies and plans have been formulated.

The brand effect of the enterprise is evaluated and monitored, including brand awareness, reputation, loyalty and other indicators, and the corresponding brand effect evaluation system and methods are formulated.

Project Value:

Through the implementation of this project, the company has won the certification and recognition of a single champion in the global maternal and infant products industry, improved its own professional level and innovation ability, highlighted its core competitive advantages, and enhanced its international influence And competitiveness.

Through the implementation of the project, the enterprise has opened the door to the international market for itself, increased its market share and income sources, and improved its profitability and development potential.

Through the implementation of the project, the enterprise has established a good brand image and reputation for itself, won the trust and love of international consumers, and improved its brand value and loyalty.

Through the implementation of the project, the enterprise has brought more cooperation opportunities and resources for itself, expanded its cooperation network and channels, and improved its cooperation efficiency and quality.