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Shangpu Consulting provides brand sales certification business project case for a snack food brand.

2024-07-15 01:47:34 Source: Champ Consulting Visits:0

Project background:

Leisure food refers to non-staple food products that people eat in their leisure time. There are many consumption scenes, covering a large range, and it has the effect of killing time and pleasant mood. In recent years, with the continuous improvement of the income level of Chinese residents, the proportion of leisure and entertainment expenditure has gradually increased. As a fast-moving consumer product for home travel, leisure food has gradually become an indispensable part of people's lives.2021The size of the national snack food market grew14015Billions of dollars.

Customer pain points:

In such a large and prosperous market, snack food brands face fierce competition and consumer picky. How to improve brand awareness and reputation, how to prove their product quality and sales advantages, and how to enhance consumer trust and loyalty are problems that every snack food brand needs to solve. Especially on the e-commerce platform, snack food brands need more powerful data support and proof to attract and retain consumers.

Project purpose:

As a professional market research and data analysis organization, Shangpu Consulting provides brand sales certification business for a snack food brand. The business aims to verify and certify the sales data of the brand on the e-commerce platform through a third-party authority, and issue corresponding certificates and reports to improve the brand's status and influence in the minds of consumers.

Research object:

The research object of this project is mainly the shops and consumers who sell the snack food brand products on the Jingdong platform. The brand has a total of on the Jingdong platform.8Shop, sell every monthskuquantity up145A. The project sampled a total5Sales data for each store, and a random sample of1000A questionnaire survey was conducted by a number of consumers who had purchased the brand's products.

Project Content:

The project mainly includes the following aspects:

Right.5The sales data of each store are verified and summarized, and the total sales volume, total sales volume, single product sales volume, single product sales volume, price range, monthly average growth rate and other indicators of the brand on the Jingdong platform are analyzed, and compared with similar competitors.

Right.1000Consumers conducted a questionnaire survey to understand their awareness, satisfaction, loyalty, word of mouth, purchase motivation, purchase frequency, purchase amount, etc. of the brand's products, and compared them with similar competitors.

Project Value:

The project provides the following values for the snack food brand:

Through the certification of the third-party authority, the trust and professionalism of the brand in the eyes of consumers have been enhanced, and the brand image and reputation have been enhanced.

Through the data analysis report, it shows the sales advantage and market share of the brand on the e-commerce platform, and highlights the competitiveness and influence of the brand.

Through the consumer questionnaire survey, in-depth understanding of consumer demand for the brand's products, preferences, evaluation and recommendations, for the brand's product development, marketing strategy and customer relationship management provides a valuable reference and basis.

Through the successful implementation of the project, it has brought a good reputation and reputation to Shangpu Consulting Company, and laid a solid foundation for the company's business development and customer maintenance.

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economic database

Brand Rankings

User evaluation

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immediate consultation

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Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise