Project background:

Convenience food refers to the food that is convenient and quick to cook, easy to carry and preserve, and has rich and diverse tastes. The market demand is strong and the competition is fierce. Expected2025The market size of convenience foods will reach6,300Billions of dollars. In such a huge market, how to enhance brand awareness and credibility, and enhance consumers' willingness to buy and loyalty is an important challenge for convenience food companies.

Customer pain points:

A convenience food brand (hereinafter referred to as customer) is an enterprise focusing on the production and sales of instant noodles, quick-frozen food, mustard and other products, with a number of well-known sub-brands and series of products. Customers have a certain market share and influence in the industry, but they also face competitive pressure from peers and emerging brands. Customers hope to improve their brand image and value by providing authentic sales data to prove the popularity and market share of their products among consumers.

Project purpose:

Shangpu Consulting Company (hereinafter referred to as Shangpu), as a professional market research and consulting agency, provides customers with brand sales certification business, aiming to help customers show their products in various segments through third-party authoritative data analysis and certification The sales situation and ranking in the market, as well as the gap and advantages with competitors, thereby enhancing customers' brand trust and influence.

Research object:

According to the needs of customers and target market, Shangpu selected the following two market segments as the research object:

Instant noodle market: Instant noodles are the most traditional and largest market segment in convenience foods,2020The market size of China's instant noodle industry in4813Billion yuan, year-on-year growth6.9%. Although the instant noodle market is mature and stable, there is also room for continuous innovation and breakthroughs, such as snail powder, self-heating hot pot and other emerging categories.

Quick-frozen food market: Quick-frozen food refers to food that can be preserved for a long time and maintain its original flavor and nutrition after quick-frozen treatment, such as dumplings, glutinous rice balls, steamed buns, etc.

Project Content:

Champ provides customers with the following aspects of brand sales certification services:

Data collection: Champ collects sales data of customer products in various market segments through various channels, including online platforms (e. g. Taobao, Jingdong, etc.), offline channels (e. g. supermarkets, convenience stores, etc.), third-party data organizations (e. g. Machimang Research Institute,CBNDataetc.) to ensure the comprehensiveness and accuracy of the data.

Data analysis: Champ cleaned, sorted and analyzed the collected data, and used statistical methods and models to calculate the sales, sales, market share, growth rate, ranking and other key indicators of customer products in various market segments, as well as comparisons and differences with competitors.

Data presentation: Shangpu presents the analysis results in a professional report in the form of charts and text, highlighting the advantages and highlights of customer products in various market segments, and providing relevant supporting materials and sources to ensure the authenticity and authority of the data.

Project Value:

The brand sales certification business provided by Shangpu brings the following values to customers:

Enhance brand trust: Through the data of third-party authority, customers can show consumers the popularity and share of their products in the market, and increase consumers' trust and recognition of their brands.

Enhance brand influence: Through professional report presentation, customers can show the performance and ranking of their products in various market segments to the media, investors, partners, etc., and improve the visibility and reputation of their brands in the industry.

Enhance brand value: through data analysis and comparison, customers can find the advantages and disadvantages of their products in various market segments, so as to formulate more reasonable market strategies and product innovation, and enhance the competitiveness and profitability of their brands.