Project Background

Toys and gifts are the favorite things of children and adults. The market demand is huge, but they are also facing fierce competition and strict supervision. The quality, safety, creativity and design of toys and gifts are the focus of consumers' attention, and they are also the decisive factors of brand image and market share. Therefore, toy and gift companies need to pass professional certification agencies to carry out brand sales certification for their products to improve product credibility and competitiveness, and enhance consumer trust and loyalty.

Customer pain points

A toy gift company is a company specializing in the production and sales of various types of toys and gifts, with a number of well-known brands and series of products, mainly for domestic and foreign markets. The company has a certain reputation and influence in the industry, but it also faces the following problems:

Due to the fierce market competition, the company needs to continuously innovate and optimize its products to meet the needs and preferences of consumers, but it lacks effective data support and analysis, and cannot accurately grasp market dynamics and consumer behavior.

As toys and gifts are related to the safety and health of children, the company needs to comply with the relevant regulations and standards of various countries and regions, and carry out strict quality control and testing of the products. However, the lack of professional certification bodies and services cannot guarantee the compliance and reliability of the products.

Because the toy gift is a kind of emotional consumer goods, the enterprise needs to establish its own brand image and reputation, improve the popularity and reputation of the product, but the lack of effective publicity and promotion means, unable to expand the influence of the product and market share.

Project Purpose

In order to solve the above problems, the enterprise commissioned Shangpu consulting company to carry out brand sales certification project, aiming to improve its products and brand through the following aspects:

Through in-depth research and analysis of the market, consumers and competitors, we can understand the development trend, consumer demand, purchase behavior, preference and other information of the toy and gift industry, and provide data support and suggestions for product innovation and optimization.

Through comprehensive quality testing and safety assessment of products, certification in accordance with international general or designated regional standards, to provide authoritative certificates and marks for products to ensure product compliance and reliability.

Through the effective publicity and promotion of the product, the use of Shangpu consulting company in the industry's professional knowledge, resources, channels and other advantages, improve the product in the target market visibility, reputation, trust and other indicators, increase product sales and market share.

Research object

This project mainly aims at the following three types of objects:

Market: By collecting and analyzing relevant data and reports of the toy and gift industry at home and abroad, we can understand the scale, structure, growth, trends, opportunities, challenges, etc. of the industry, and provide reference for product positioning and strategy.

Consumers: Through the design and distribution of questionnaires, interviews and observations, to understand consumer demand for toys and gifts, preferences, purchase behavior, satisfaction, loyalty and other information, to provide a basis for product innovation and optimization.

Competitors: by collecting and analyzing the relevant information of competitors, such as product characteristics, price strategy, market share, brand image, marketing means, etc., to understand the strengths and weaknesses of competitors, to provide support for product differentiation and competitive advantage.

The number of objects to be investigated in this project is as follows:

Market: collecting and analyzing at least10Relevant data and reports on the toy and gift industry at home and abroad.

The consumer: designing and issuing at least500Questionnaire, conduct at least50Interviews and observations.

Competitors: Collect and analyze at least10Information about the main competitors.

Project Content

This project mainly includes the following contents:

Market research: by collecting and analyzing the relevant data and reports of the toy and gift industry at home and abroad, we can understand the scale, structure, growth, trends, opportunities and challenges of the industry, and provide reference for product positioning and strategy. Specific contents include:

Industry Overview: Introduce the definition, classification, characteristics and other basic information of the toy and gift industry.

Industry size: Analyze the overall size of the toy and gift industry and the size of each market segment, and predict the development trend in the next few years.

Industry structure: analyze the supply and demand structure, regional structure, product structure, channel structure, etc. of the toy and gift industry, and evaluate the advantages and disadvantages of various aspects.

Industry growth: Analyze the growth momentum, growth rate and growth potential of the toy and gift industry, and forecast the growth in the next few years.

Industry trends: Analyze the development trends and influencing factors of the toy and gift industry, such as technological innovation, consumption upgrades, policies and regulations, and make corresponding recommendations.

Industry opportunities: Analyze the market opportunities and sources of the toy and gift industry, such as emerging markets, new demands, new products, etc., and propose corresponding strategies.

Industry challenges: Analyze the market challenges of the toy and gift industry and their causes, such as fierce competition, quality and safety, consumer trust, etc., and propose corresponding countermeasures.

Consumer research: Through the design and distribution of questionnaires, interviews and observations, etc., to understand consumer demand for toys and gifts, preferences, purchase behavior, satisfaction, loyalty and other information, to provide a basis for product innovation and optimization. Specific contents include:

Demand analysis: analyze the types of consumer demand for toys and gifts, the level of demand, demand motivation, etc., and evaluate the strength and stability of demand.

Preference analysis: analyze the characteristics of consumers' preferences, preference factors, preference patterns, etc. for toy gifts, and assess differences and changes in preferences.

Purchase analysis: Analyze the consumer's purchase process, purchase decision, purchase frequency, purchase amount, etc., and evaluate the factors and potential obstacles to purchase.

Satisfaction analysis: analyze the satisfaction level, satisfaction factors and satisfaction impact of consumers on toys and gifts, and evaluate the improvement space and improvement measures of satisfaction.

Loyalty analysis: analyze the degree of consumer loyalty to toy gifts, loyalty composition, loyalty impact, etc., and evaluate the loyalty improvement strategy and maintenance methods.

Competitor research: by collecting and analyzing the relevant information of competitors, such as product characteristics, price strategy, market share, brand image, marketing means, etc., to understand the strengths and weaknesses of competitors, to provide support for product differentiation and competitive advantage. Specific contents include:

Competitor Identification: Identify the main competitors of the project and their market segments, as well as the relationships and interactions between competitors.

Competitor analysis: a detailed analysis of each competitor, including the following aspects:

Product analysis: analyze competitors' product characteristics, product advantages, product defects, etc., and compare and evaluate with the products of this project.

Price analysis: Analyze competitors' price strategies, price levels, price elasticity, etc., and compare and evaluate the price of this project.

Market analysis: analyze the market share, market coverage, market growth rate, etc. of competitors, and compare and evaluate with the market of this project.

Brand analysis: analyze the competitor's brand image, brand positioning, brand value, etc., and compare and evaluate with the brand of this project.

Marketing Analysis: Analyze competitors' marketing objectives, marketing mix, marketing effectiveness, etc., and compare and evaluate with the marketing of this project.

Competitor Assessment: Assess the overall strengths and weaknesses of each competitor, as well as their threats and opportunities for the project, by combining the above-mentioned analysis.

Project Value

This project brings the following values to customers through professional brand sales certification services:

Improve product quality and safety, enhance consumer trust and satisfaction, and enhance the reputation and influence of products in the market.

Provides targeted product innovation and optimization recommendations to meet the changing needs and preferences of consumers.

Increased product differentiation and competitive advantage, highlighting the characteristics and value of the product, to seize the market opportunities and opportunities.

It has improved brand awareness and reputation, established brand image and reputation, and enhanced consumer loyalty and repurchase rate.

提高了产品的销量和市场份额，增加了企业的收入和利润，促进了企业的发展和壮大。

本项目为客户提供了专业、全面、高效、优质的品牌销量认证服务，为客户的产品和品牌打造了一个有力的保障和推动力，为客户在玩具礼品行业取得了卓越的成绩和优异的表现。