Project background:

该品牌是国内知名的办公用品生产商，主要产品包括打印机、复印机、办公纸等。该品牌在市场上拥有较高的知名度和口碑，但在竞争激烈的办公用品行业，仅凭品牌形象和产品质量是不够的，还需要有可信的数据支撑，证明其产品的销量和市场占有率。

Customer pain points:

Although the brand has its own sales channels and data systems, it lacks third-party certification and evaluation, and cannot effectively demonstrate the market performance and competitive advantages of its products to the outside world. At the same time, the brand also hopes to find its own shortcomings and room for improvement through third-party certification and evaluation, so as to improve the sales efficiency and customer satisfaction of its products.

Project purpose:

尚普咨询公司为该品牌提供了品牌销量认证业务，旨在通过专业的调研方法和数据分析，为该品牌提供以下价值：

Prove the sales volume and share of its products in the market, and enhance its brand image and reputation;

Assess the performance and demand of its products in different market segments and customer groups, and formulate more accurate marketing strategies for them;

Compare the advantages and disadvantages of its products with those of its competitors and provide them with targeted suggestions for improvement;

Provide them with industry dynamics and trend analysis, and provide reference for their future product development and innovation.

Research object:

Champu Consulting used a variety of research methods, including questionnaires, in-depth interviews, mystery customers, etc., to collect a total1000A valid sample, covering the followingResearch object:

The brand's existing customers, including business units, government agencies, educational institutions, etc;

Potential customers of the brand, including units with interest or demand for the brand;

Customers of the brand's competitors, including units that use other brands of office supplies;

Experts in the industry, media, analysts, etc.

Project Content:

According to the research objectives and objects, Shangpu Consulting has designed appropriate research programs and tools, including the following:

Brand sales certification: by collecting and analyzing the sales data of the brand and its competitors in various market segments and customer groups, calculate and verify the sales volume and share of its products in the market, and compare them with the industry average;

Brand satisfaction evaluation: through questionnaires and in-depth interviews, we can understand the image, reputation, loyalty and other indicators of the brand and its competitors in the eyes of customers, and compare them with the industry average;

Brand demand analysis: through questionnaires and in-depth interviews, understand the needs, preferences and expectations of different market segments and customer groups for the brand and its competitors' products, and compare them with the industry average;

Brand competitiveness analysis: through mysterious customers and expert review, evaluate the advantages and disadvantages of the brand and its competitors' products in terms of quality, function, cost performance, service, etc., and compare with the industry average;

Brand innovation analysis: by collecting and analyzing the dynamics and trends of the industry, evaluate the performance of the brand and its competitors' products in terms of innovation, adaptability, sustainability, etc., and compare them with the industry average.

Project Value:

Champ Consulting has provided a detailed research report for the brand, which includes the following aspects of value:

Provide an authoritative third-party certification for the brand, prove the sales volume and share of its products in the market, and enhance its brand image and reputation;

Provide a comprehensive customer satisfaction assessment for the brand, reflecting the status and reputation of its products in the eyes of customers, and enhancing its brand loyalty;

Provides an in-depth needs analysis for the brand, reveals the needs and expectations of different market segments and customer groups for its products, and guides its marketing strategy and product positioning;

It provides an objective competitiveness analysis for the brand, shows the advantages and disadvantages of its products and competitors, and puts forward targeted improvement suggestions;

It provides a forward-looking innovation analysis for the brand, looks forward to the dynamics and trends of the industry, and provides a reference for its future product development and innovation.

Through the brand sales certification business of Shangpu Consulting Company, the brand has not only won the recognition and trust in the market, but also gained the driving force and direction of its own development, which laid the foundation for its greater success in the office supplies industry.