Project background:

Functional food refers to the food with specific nutrition and health care functions, which is suitable for specific people to eat, has the function of regulating the body, and is not for the purpose of treatment. Functional foods have broad prospects for development in domestic and foreign markets. The customer is a functional food brand from Japan. Its main products include beauty, health, weight loss and other series. It is characterized by no addition, high efficiency and safety, and is deeply loved by consumers.

Customer pain points:

Functional foods, as ordinary foods, cannot claim efficacy in China, so other ways are needed to enhance the trust and influence of products. At the same time, the market competition of functional food is fierce, and the homogenization of products is serious. It is necessary to highlight its own advantages and characteristics through differentiated marketing strategies.

Project purpose:

In order to enhance the visibility and reputation of customers in the domestic market, increase consumers' awareness and trust in products, and increase product sales and market share, customers entrust Shangpu Consulting to carry out a brand sales certification project, which aims to verify and publicize the sales volume of products through third-party authorities to prove the popularity and market position of products.

Research object:

The research object of this project includes the sales data of customers in various domestic channels (including online and offline), as well as the relevant data of the domestic functional food industry. The number of respondents depends on different channels and time periods.

Project Content:

The content of this project is divided into the following aspects:

Data collection: Through communication and coordination with customer partners (such as Tmall, Jingdong, Little Red Riding Book, etc.), obtain customer sales data in various channels, including sales volume, sales volume, ranking and other indicators. At the same time, through online search, industry reports, expert interviews and other ways to collect relevant data of the domestic functional food industry, such as market size, growth rate, competition pattern and so on.

Data analysis: through the collation, cleaning, statistics and analysis of the collected data, the sales proportion, growth rate, ranking and other indicators of customers in various channels and segments (such as beauty, health, weight loss, etc.) are calculated, and compared with the industry average and competitors to evaluate the performance and advantages of customers in the domestic market.

Data authentication: through cooperation with third-party authorities (such as China Health Care Association, China Consumer Association, etc.), verify and audit the analyzed data, and obtain the corresponding certification certificate or mark to prove the authenticity and reliability of the data.

Data publicity: Through cooperation with customer partners (such as Tmall, Jingdong, Little Red Riding Book, etc.), the certified data will be publicized and publicized in various forms (such as posters, videos, live broadcasts, articles, etc.) to enhance consumers' awareness and trust of customers and increase the exposure and attractiveness of products.

Project Value:

Through the implementation of this project, the customer has achieved the following values:

For consumers, this project has improved consumer awareness and trust in functional foods, increased consumer interest and willingness to buy customer products, and improved consumer satisfaction and loyalty.

For partners, this project enhances the cooperative relationship between partners and customers, increases the sales revenue and profits of partners, and enhances the brand image and market competitiveness of partners.

For the company, this project has enhanced the visibility and reputation of customers in the domestic market, increased product sales and market share, and improved the company's brand value and operating efficiency.