1. Argumentation Description

According to the change information of the Industrial and Commercial Bureau, Jiaxing Shuford Electric Bed Co., Ltd. completed the shareholding system transformation in 2016 and officially changed its name to Qisheng Technology Co., Ltd. Therefore, the subsequent demonstration will regard "Kirson Technology" and "Shuford" as the same company. Based on this situation, Shangpu Consulting will draw the conclusion that "Shuford Smart Bed sells 8 million pieces worldwide" according to the sales situation of Qisheng Technology Smart Bed.

2. argumentation method

Demonstrate that an enterprise's products sell well, that is, demonstrate that the enterprise has a large share of the smart bed market.

First of all, consider the relationship between Qisheng Technology and Shuford, and demonstrate that "Qisheng Technology" and "Shuford" are the same company.

Secondly, obtain the annual sales data of the world's major countries for 2016-2021, compare with the sales data of Qisheng Technology Smart Bed for 2016-2021, and calculate the market share of Qisheng Technology. If it can be confirmed that Qisheng Technology is a leading sales enterprise, it can be said that "Shuford Smart Bed is selling well".

Finally, calculate the total global sales volume of Qisheng Technology's smart beds from January 2011 to August 2022. If the total data volume is greater than 8 million, it can indicate that "8 million smart beds are selling well in the world".

Introduction of (I) Enterprises

Founded in 2005, Qisheng Technology Co., Ltd. is headquartered in Jiaxing, Zhejiang Province. It is a global multinational enterprise specializing in R & D, manufacturing and sales of intelligent bedroom furniture, committed to healthy sleep intelligent technology and big data application. It is also one of the largest intelligent electric bed manufacturers in the world. The company's main products are intelligent electric bed and its supporting products, which are exported to the United States, Canada, Australia, Russia, Japan and other countries. At present, the company mainly provides ODM business of electric beds, and its main customers are Shuda Simmons (SSB), Tepple Silian (TSI), etc. In addition, the company has its own brands such as Ergomotion, Shuford, Sophiel, Dawn House, Love Rest assured, Visco sponge, etc.

According to the change information of the Administration for Industry and Commerce, on December 29, 2016, the name of the company was changed from "Jiaxing Shuford Electric Bed Co., Ltd." to "Qisheng Technology Co., Ltd". Therefore, "Qisheng Technology" and "Shuford" are actually the same company.

Smart bed market size

1. American market

Due to the early entry of smart beds in overseas countries, local consumers have a more mature understanding of smart beds, and the smart bed market represented by the United States is developing rapidly. The global smart bed market in 2020 is about $4.058 billion, of which the U.S. market is $1.202 billion, accounting for nearly 30% of the global market. According to the survey, the sales of smart bed market in the United States expanded at a compound annual growth rate of 16% from 2017 to 2020. According to the 2021 Bedding Market Quarterly issued by ISPA, smart electric bed sales in the U.S. will account for about 13.87 percent of all bed sales (I. e., fixed bed and smart electric bed sales combined) in 2021, up 0.4 percentage points from 2020.

From this, it can be seen that the US market is large in scale and fast in development, and it is a very representative overseas market for smart beds.

The U.S. smart bed market concentration is high, Qisheng Technology and the United States local leading enterprises Lienpai together occupy more than 67% of the market share, forming an oligopoly competition pattern. In 2017, the market size of smart electric beds in the United States was about $0.77 billion, with sales of about 1.86 million. In the same year, Qisheng Technology Smart Bed sold 541,170 copies in the U.S. market, accounting for 29.14 percent of the market. In 2020, the sales volume of smart beds in the US market is about 3.13 million. In the same year, Qisheng Technology sold 1,006,642 copies in the US market, accounting for 32.16 per cent of the market share in the US market.

Therefore, Qisheng Technology is indeed a leading U.S. sales company, and its smart bed products are selling well in overseas markets represented by the United States.

2. The Chinese market

Compared with mature markets such as the United States, Chinese consumers have insufficient awareness of smart bed products and brand awareness, and the penetration rate of smart beds is only 2. However, China's share of the global smart bed market is about 9.2 percent. Therefore, China is a very representative potential market for smart beds. Qisheng Technology ranks third with 8% market share in the Chinese market. Therefore, Qisheng Technology is also a leading sales company in China, that is, Qisheng Technology Smart Bed is selling well in the potential market represented by China.

To sum up, Qisheng technology intelligent bed products are selling well both in the mature developed market represented by the United States and in the potential market to be developed represented by China. This can be proved, "Shuford smart bed hot".

(III)Smart Bed Global Market Sales

Sales data of Qisheng Technology Smart Bed from January 2011 to August 2022 are shown in the following table. The total sales volume of Qisheng Technology Smart Bed is8,037,733 sheets. Since the total sales volume is greater than 8 million, the conclusion that "Shuford Smart Bed sells 8 million copies worldwide" can be obtained.

3. Summary

Qisheng Technology Smart Bed products are in a hot state, and the total sales volume of smart beds from January 2011 to August 2022 is 8,037,733, which can be concluded that "Shuford Smart Bed sells 8 million smart beds worldwide.