Project background:

A baked goods enterprise is a professional production and sales of all kinds of cakes, bread, desserts and other baked goods enterprises, with a number of brands and stores, the products are loved by consumers. The company hopes to enhance brand image and market competitiveness, increase consumer trust and loyalty, and expand market share through brand sales certification.

Customer pain points:

The company faces the following problems:

The lack of authoritative third-party certification for brand sales cannot effectively prove the quality and reputation of the product, and it is difficult to compete with well-known brands in the same industry.

Brand sales data are scattered in different channels and platforms, lack of unified management and analysis, can not fully grasp the market dynamics and consumer demand.

The lack of effective use of brand sales data can not provide valuable reference and support for product innovation, marketing strategy, channel expansion and so on.

Project purpose:

该项目的目的是为该企业提供专业的品牌销量认证业务，包括以下几个方面：

Through market research, collect and sort out the sales data of each brand of the enterprise in different channels and platforms, and carry out data cleaning, verification, induction and analysis.

通过数据挖掘，深入了解该企业各个品牌的市场表现、消费者偏好、竞争优势和劣势等，进行数据可视化、报告撰写和展示。

Through professional evaluation, the sales data of each brand of the enterprise are certified by authority, certification reports and certificates are issued, and relevant publicity and promotion support are provided.

Research object:

The research objects of the project include the following categories:

The sales data of each brand of the enterprise in different channels and platforms, including online (such as e-commerce platform, social media, etc.) and offline (such as stores, supermarkets, etc.) sales, sales volume, sales ranking, etc.

The consumer data of each brand of the enterprise, including consumer population characteristics (such as age, gender, income, etc.), consumer behavior characteristics (such as purchase frequency, purchase amount, purchase preference, etc.), consumer satisfaction (such as word-of-mouth evaluation, loyalty, etc.), etc.

Market data for the industry in which the company operates, including industry size, growth rate, competitive landscape, and development trends.

Project Content:

The content of the project mainly includes the following steps:

The first step is to develop a research plan. According to the project purpose and customer needs, determine the research object, research methods, research tools, research time, etc.

Step 2: Perform research. According to the research plan, collect and organize relevant data, carry out data cleaning, verification, induction and analysis, and form preliminary research results.

Step 3: Write a research report. According to the research results, data visualization, report writing and display, highlight the key points, highlights and suggestions, feedback to customers.

Step 4: Data authentication. According to industry standards and professional methods, authoritative certification of research data, certification reports and certificates, and provide relevant publicity and promotion support.

Project Value:

The value of the project is mainly reflected in the following aspects:

It provides authoritative brand sales certification for the company, enhances brand image and market competitiveness, increases consumer trust and loyalty, and expands market share.

It provides a comprehensive brand sales data analysis for the enterprise, helps the enterprise to fully grasp the market dynamics and consumer demand, and provides valuable reference and support for product innovation, marketing strategy, channel expansion and so on.

It provides professional brand sales data utilization for the enterprise, helps the enterprise effectively use data resources, improves data value and efficiency, and provides strong data support for business development and management decision-making.