某软饮料品牌销量认证咨询项目案例_品牌销量认证_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

Your location:Home Page > Representative cases > Brand Sales Certification >

A soft drink brand sales certification consulting project case

2024-07-15 01:48:52 来源：尚普咨询浏览量：0

Project background:

The soft drinks industry is a fast-growing market with changing consumer needs and tastes and increasingly fierce brand competition. In order to improve brand image and market share, soft drink companies need to understand their own and competitors' brand sales, as well as consumer preferences and satisfaction.

某软饮料品牌是国内知名的果汁饮料生产商，拥有多个系列和口味的产品，覆盖不同的消费群体和场景。该品牌在市场上有一定的知名度和影响力，但也面临着来自其他品牌的竞争压力，尤其是在一线城市和高端市场。

为了提升自身的品牌优势和差异化，该品牌希望通过第三方机构的专业服务，对自己的品牌销量进行客观、公正、科学、系统的评估和优化，以提高自己的品牌形象和市场竞争力。

Customer pain points:

该品牌在自身的数据管理体系中，缺乏对品牌销量数据的全面、准确、及时的收集、清洗、校验、分析、报告等环节，导致数据质量和可靠性不高，无法反映市场的真实情况和变化。

该品牌在自身的品牌策略、营销策略、渠道策略等方面，缺乏对市场需求、消费者偏好、竞争环境等因素的深入了解和分析，导致策略制定不合理和有效，无法满足消费者的需求和期待。

该品牌在自身的品牌形象和信誉方面，缺乏对外界的有效沟通和展示，导致消费者和公众对其品牌销量数据的认知和信任不高，无法提升其品牌知名度和美誉度。

Project purpose:

该项目旨在通过第三方机构尚普咨询公司（Shangpu Consulting）的专业服务，帮助该软饮料品牌提升其品牌销量数据的真实性、合规性、有效性和可持续性，为其提供权威的品牌销量证明和建议。

具体而言，该项目有以下目标：

通过数据收集、清洗、校验等工作，保证该软饮料品牌销量数据的真实性和准确性，避免虚假或夸大的数据误导消费者和公众。

通过数据分析、评价、报告等工作，保证该软饮料品牌销量数据符合国家和行业相关标准和规范，增加该软饮料品牌销量数据的合法性和正当性。

通过数据分析、预测、优化等工作，评估该软饮料品牌销量数据是否能够反映市场的真实需求和变化，提出针对性的品牌策略、营销策略、渠道策略等建议，增加该软饮料品牌销量数据的有用性和价值性。

通过数据分析、建议、监测等工作，指导该软饮料品牌如何改进和优化自己的品牌销量数据管理体系，提高自己的数据质量和可靠性，增加该软饮料品牌销量数据的稳定性和发展性。

通过数据报告、发布、宣传等工作，向消费者和公众展示该软饮料品牌的品牌实力和市场地位，提高该软饮料品牌的品牌知名度和美誉度，增加该软饮料品牌的市场影响力和忠诚客户群。

Research object:

该项目的调研对象主要包括以下三个方面：

该软饮料品牌的内部数据，包括生产数据、销售数据、库存数据、财务数据等，涉及到该品牌在全国各地区的各个系列和口味的产品。

该软饮料品牌的渠道数据，包括经销商数据、零售商数据、电商平台数据等，涉及到该品牌在全国各地区的各个渠道的销售情况。

该软饮料品牌的消费者数据，包括消费者基本信息、消费行为、消费偏好、消费满意度等，涉及到该品牌在全国各地区的各个消费群体和场景的消费情况。

根据项目需求和预算，该项目计划收集以下数量的调研对象：

该软饮料品牌的内部数据：100%覆盖率，即收集所有可获取的内部数据。

该软饮料品牌的渠道数据：50%覆盖率，即收集全国各地区各个渠道中随机抽取的一半渠道的数据。

该软饮料品牌的消费者数据：10%覆盖率，即收集全国各地区各个消费群体和场景中随机抽取的十分之一消费者的数据。

Project Content:

该项目主要包括以下几个内容：

数据收集：采用多种方式，如问卷调查、深度访谈、神秘顾客、网络监测等，从该软饮料品牌的内部、渠道、消费者等多个角度，收集相关的品牌销量数据。

数据清洗：对收集到的品牌销量数据进行质量检查，剔除无效、重复、异常等数据，保证数据的真实性和准确性。

数据校验：对清洗后的品牌销量数据进行逻辑检验，核对数据的一致性和完整性，保证数据的可靠性和有效性。

数据分析：运用专业的数据分析方法和工具，如描述统计、相关分析、回归分析、聚类分析等，对品牌销量数据进行深入的挖掘和解读，揭示数据背后的规律和趋势，评估品牌销量的优势和不足，提出品牌销量的改进和优化建议。

数据报告：将数据分析的结果和建议整理成专业的数据报告，包括品牌销量认证咨询的目标、方法、过程、结果、结论、建议等内容，并配以图表、图示等形式，提高报告的可读性和可视性。

数据发布：将数据报告提交给该软饮料品牌，并根据其需求，通过线上或线下的方式，向其或公众发布品牌销量认证咨询的结果和建议，提高品牌销量认证咨询的公信力和影响力。

数据监测：在数据发布后，继续对该软饮料品牌销量进行定期或不定期的跟踪和监测，评估品牌销量认证咨询的效果和影响，为其提供持续的支持和服务。

Project Value:

该项目对于该软饮料品牌和尚普咨询公司都有重要的价值。

对于该软饮料品牌来说，该项目可以帮助其：

Enhance brand image and credibility. Through the authoritative certification of the third-party agency Shangpu Consulting, the soft drink brand can show its brand strength and market position to consumers and the public, improve its brand awareness and reputation, and establish its own brand advantages and differentiation.

Enhance market competitiveness and growth potential. Through the professional consultation of Shangpu Consulting Company, the soft drink brand can understand the advantages and disadvantages of its own brand sales volume, as well as the market demand and trend, so as to formulate more reasonable and effective brand strategy, marketing strategy, channel strategy, etc., improve its market share and profit margin, and increase its market influence and loyal customer base.

Optimize brand management and operational efficiency. With the data support of Shangpu Consulting, the soft drink brand can establish a more complete and standardized brand sales data management system, improve its data quality and reliability, reduce its data costs and risks, and improve its data analysis and decision-making capabilities.

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. thank you very much champ consulting professional...
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference basis for objectively evaluating the current market situation of the industry,...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference for objectively evaluating the current market situation of the industry...
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company provides valuable reference for us to objectively evaluate the current market situation of the industry...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data, which is for us...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data. It is...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a career...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. wish the user career is thriving...
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish the user business is thriving, base...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise