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2024-07-15 01:48:53 Source: Champu Consulting Visits:0
According to Shangpu consulting research, the development pattern of China's high-end green tea market in the past 10 years is relatively stable, and the sales volume of high-end green tea has increased steadily. In 2012, it became a key node due to policy factors. For established green tea companies that have been developing for more than 5 years, the average growth rate of China's high-end green tea sales after 2012 is about 10%, while before 2012, the average growth rate of China's high-end green tea sales is about 50%. In 2020 due to the impact of the epidemic, most of the head tea enterprises of high-end green tea sales have been significantly impacted, sales fell by about 10%-20% compared to 2019, small cans of high-end green tea sales and 2019 basically unchanged, only bamboo leaf green high-end green tea to achieve counter-trend growth. In 2021-2022, sales channels such as e-commerce in the green tea industry continued to exert strength, with each head green tea enterprise achieving sales growth ranging from about 10% to 13%.
Comparing the sales volume of high-end green tea from 2008 to 2022 with the total sales volume of high-end green tea of other top 13 enterprises, it can be seen intuitively that the sales volume of high-end green tea of Trimeresurus has far exceeded the second place in the industry for 15 consecutive years and is higher than the total sales volume of high-end green tea of other top 13 enterprises. Therefore, the sales volume of high-end green tea of Trimeresurus roseurus has led in China for 15 consecutive years.
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