Project background:

A wearable device refers to an intelligent electronic device that can be worn on a body or clothing, has functions such as sensing, calculation, and communication, and can implement monitoring, analysis, and control of a human body or an environment. The scale of the wearable device market has shown rapid growth in recent years, and China is the world's largest producer and consumer of wearable devices.

Customer pain points:

With the intensification of market competition, the differentiation advantages between wearable device brands are becoming more and more difficult to highlight, and consumers have higher and higher requirements for product quality, performance, function, and design. In order to enhance brand image and market share, wearable device brands need to be certified by third-party authorities to prove their product sales and user satisfaction, thereby enhancing consumer trust and loyalty.

Project purpose:

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich market research experience and professional data analysis capabilities, and provides brand sales for a well-known wearable device brand. The certification business aims to help customers accurately evaluate their sales performance and user reputation in the market, as well as the gap and advantages with competitors, and provide corresponding suggestions and strategies.

Research object:

The research object of this project includes two parts: one is the customer's own sales data, including product model, price, sales volume, channel, etc.; the other is the consumers in the customer's target market, including users who have purchased customer products or competing products, and Potential users who intend to purchase wearable devices. This project has been investigated.1000Home Customer Channel and5000The consumer.

Project Content:

This project mainly includes the following contents:

Market overview analysis: analysis of the size, structure, trends, driving factors, constraints, etc. of the global and Chinese wearable device market;

Brand sales evaluation: according to the sales data provided by customers, calculate the sales volume and market share of customers in various market segments and channels, and compare with competitors;

User satisfaction survey: collect consumers' evaluation and feedback on customer products and competing products through questionnaires, interviews, etc., including product quality, performance, function, design, price, service, etc., and calculate the user satisfaction index of customer products;

Suggestions and strategies: according to the analysis results, provide customers with targeted suggestions and strategies, including how to improve product advantages, expand market share, enhance brand influence, improve user loyalty, etc.

Project Value:

This project provides the following value to the customer:

Through the certification of third-party authorities, customers can more objectively and accurately understand their sales performance and user reputation in the market, thereby enhancing brand image and reputation;

Through comparative analysis with competitors, customers can clearly understand their gaps and advantages in various market segments and channels, so as to formulate more reasonable and effective marketing strategies;

Through customer satisfaction surveys, customers can gain insight into consumers' needs and expectations for their products, as well as their perceptions and preferences for competing products, thereby optimizing product design and functionality and improving customer satisfaction and loyalty;

Through professional advice and strategies, customers can adjust their development direction and goals according to market changes and consumer behavior changes, and enhance their competitiveness and anti-risk ability in the market.