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Commercial central air conditioning brand sales certification report project case.

2024-07-15 01:48:54 Source: Champu Consulting Visits:0

Project background:

Commercial central air conditioning is a kind of air temperature adjustment system applied to a large range (area), which is widely used in office buildings, shopping malls, rail transit, airports, hospitals and other public buildings. China is one of the world's largest commercial central air conditioning market, the market size is also expanding.2022China's commercial central air conditioning market reached523Billions of dollars.

Customer pain points:

In such a huge and highly competitive market, how to enhance the popularity and influence of commercial central air-conditioning brands, how to prove their product quality and service level, and how to attract and retain more customers are the challenges faced by every brand. Especially under the influence of the epidemic, the commercial central air conditioning industry has also been affected to a certain extent, resulting in a decline in sales of some brands.

Project purpose:

In order to help commercial central air-conditioning brands enhance their competitiveness and market share, we are a well-known commercial central air-conditioning brand (hereinafter referred toAbrand) provides a brand sales certification reporting item. The project aimsAThe sales data of the brand in the past three years are analyzed and summarized and displayed.AThe brand's strengths and achievements in the commercial central air conditioning market, as well as its value contribution to customers and the industry.

Research object:

The research object of the project mainly includes the following two categories:

Sales data of brand A in the past three years, including sales volume, sales volume, sales area, sales channel, sales product type, etc;

Customer satisfaction data of brand A in the past three years, including customer feedback, customer evaluation, customer loyalty, customer renewal rate, etc.

Project Content:

The main contents of the project include the following aspects:

A brand sales data analysis in the past three years, including comparison with other brands in the same industry, comparison with the market average, comparison with its own historical data, etc;

Customer satisfaction data analysis of Brand A in the past three years, including customer satisfaction index, customer satisfaction components, customer satisfaction influencing factors, etc;

A summary of brand market performance in the past three years, including market share, market ranking, market growth rate, etc;

The value contribution of brand A in the past three years is summarized, including the value of saving energy cost for customers, improving air quality, improving working environment, etc., as well as promoting technological innovation and promoting green and low-carbon development for the industry.

Project Value:

The value of the project is mainly reflected in the following aspects:

ForAThe brand provides an authoritative, professional and objective brand sales certification report that enhancesAmarket reputation and image of the brand, enhancingABrand awareness and influence of the brand;

ForAThe brand provides a detailed, comprehensive and in-depth market analysis report that revealsAmarket advantage and competitiveness of the brand,AThe brand provides a strong basis and reference for the formulation of future market strategies and development plans;

ForAThe brand provides an accurate, effective and practical customer analysis report, understandingAbrand's customer demand and satisfaction,ABrands provide useful advice and guidance on optimizing product design and service quality;

ForAbrand provides a valuable, meaningful, impor-Avalue contribution of the brand to the customer and the industry,AThe brand has established a good sense of social responsibility and public recognition.

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Brand Rankings

User evaluation

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise