Project background:

Port water transport is one of the important logistics modes in China. In recent years, China's port water transport industry has developed rapidly and the market scale has been expanding. With the change of economic situation at home and abroad, port and water transport enterprises are facing fierce competition and challenges. How to improve their brand image and market share has become an urgent need for port and water transport enterprises.

Customer pain points:

A port and water transport enterprise (hereinafter referred to as the customer) is a company specializing in port and water transport business, mainly providing bulk cargo, containers, liquid cargo and other types of ship leasing, transportation and management services. Customers have a certain popularity and scale in the industry, but there is still a lot of room for improvement in brand building. Customers hope to demonstrate their strengths and achievements through professional brand sales certification reports, improve customer trust and loyalty, and enhance brand influence and competitiveness.

Project purpose:

Shangpu Consulting Company (hereinafter referred to as Shangpu), as a consulting agency specializing in brand sales certification reporting business, is entrusted by customers to provide them with a comprehensive, in-depth, objective and convincing brand sales certification report. The report aims to prove the status and value of customers in the port and water transportation industry through data analysis and case display, highlight the core competitiveness and differentiation advantages of customers, and increase the brand recognition and reputation of customers.

Research object:

In order to ensure the quality and effectiveness of the report, Champ conducted a survey of the following three types of subjects:

The customer itself: by visiting the customer's official website, annual report, press release and other public information, understand the customer's basic situation, development history, main business, market performance, strategic objectives and other information.

Customer's customers: collected through telephone interviews, questionnaires, online reviews, etc.1000Feedback data from customers (including existing and potential customers) to understand their customer satisfaction, loyalty, willingness to recommend, and other indicators.

The customer's competitors: collected through industry reports, expert interviews, etc.10Information about the main competitors (including direct and indirect competitors) of our customers to understand their size, business scope, market share, brand image, etc.

Project Content:

Based on the results of the survey, Shangpu produced a brand sales certification report for customers that included the following:

Market analysis: Analyze the market scale, growth trend, demand characteristics and competition pattern of the port and water transportation industry to provide reference for customers' brand positioning and development strategy.

Customer analysis: analyze the customer's business structure, operating status, financial status, market share, brand awareness, etc., to provide data support for the customer's brand advantage and value.

Competitor Analysis: Analyze the strengths and weaknesses of the customer's competitors, and provide reference suggestions for the customer's brand differentiation and competitive strategy.

Customer satisfaction analysis: analysis of customer satisfaction, loyalty, willingness to recommend and other indicators, to provide proof of customer brand reputation and influence.

Successful case display: show the typical successful cases of customers in the port and water transportation industry, including project background, project objectives, project process, project effects, etc., to provide a vivid expression of the customer's brand strength and professionalism.

Project Value:

The brand sales certification report provided by Shangpu to customers can not only help customers show their position and value in the port and water transportation industry, highlight their core competitiveness and differentiation advantages, and increase their brand recognition and reputation. It can also help customers understand the market dynamics and competitive situation, and provide strong support for customers to formulate reasonable development strategies and marketing strategies. The brand sales certification report business provided by Shangpu to customers can not only bring more trust and loyal customers to customers, but also bring more revenue and profits to Shangpu and achieve a win-win situation.