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Shangpu Consulting Provides Brand Sales Certification Service Project Case for Golden Rice Candy

2024-07-15 01:48:57 Source: Champu Consulting Visits:0

Project background:

Golden Rice Candy is a well-known brand of Dongguan Jinwang Food Co., Ltd., which mainly produces various lollipops, marshmallows,QQSugar and other candy snack foods, the products are sold to many countries and regions at home and abroad, and are deeply loved by consumers.

However, with the increasingly fierce competition in the domestic candy market, Golden Rice Candy is facing many challenges, such as declining market share, blurred brand image, and changing consumer demand. In order to enhance brand competitiveness and market influence, Golden Rice Candy decided to seek professional consulting services to certify and optimize its brand sales.

Customer pain points:

品牌销量缺乏权威的认证和公示，导致消费者对品牌的认知度和信任度不高。

Inaccurate, untimely and incomplete brand sales data affect the formulation and implementation of product pricing, promotion, channel and other strategies.

The lack of effective analysis and utilization of brand sales data can not find market opportunities and potential risks, and can not evaluate the performance and benefits of products.

Project purpose:

Through the professional certification of third-party institutions, improve the authenticity, credibility and credibility of brand sales data, and enhance consumers' recognition and loyalty to the brand.

Through scientific data collection, collation, summary and display, improve the accuracy, timeliness and comprehensiveness of brand sales data, and provide strong support for product decision-making and management.

Through in-depth data analysis, mining, interpretation and application, we can improve the value, intelligence and innovation of brand sales data, and provide useful reference for product optimization and innovation.

Research object:

Sales channels and terminal stores of Golden Rice Candy in various markets at home and abroad

金稻谷糖果在国内外各个市场的目标消费者群体

Golden Rice Candy's main competitors in various markets at home and abroad

Project Content:

Design and implement a complete set of brand sales certification scheme, including certification standards, certification process, certification methods, certification cycle, etc.

Collect and sort out the sales data of Golden Rice Candy in various markets, including sales, sales volume, sales percentage, sales growth rate, etc.

Summarize and display the sales of Golden Rice Candy in various markets, including overall overview, regional distribution, product structure, channel composition, etc.

Analyze and interpret the sales performance of Golden Rice Candy in various markets, including market share, market competition, market opportunities, market risks, etc.

Propose and apply the sales optimization suggestions of Golden Rice Candy in various markets, including product pricing, product promotion, product innovation, channel expansion, etc.

Project Value:

Through brand sales certification, Golden Rice Candy has been widely recognized and praised both inside and outside the industry, enhanced brand image and reputation, and enhanced brand influence and attractiveness.

Through the collection, collation, summary and display of brand sales data, Golden Rice Candy has mastered comprehensive, accurate and timely market information, which provides strong support for product decision-making and management.

Through the analysis, mining, interpretation and application of brand sales data, Golden Rice Candy found market opportunities and potential risks, which provided a useful reference for product optimization and innovation.

Through the optimization and implementation of brand sales data, Golden Rice Candy has enhanced the competitiveness and market share of its products, bringing significant value and growth to the company's operations.

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