Project background:

Instrumentation is used to detect, measure, observe, calculate a variety of physical quantities, material composition, physical parameters and other instruments or equipment, is an important tool for the development of science and technology, but also one of the core technologies of modern industry. The instrumentation industry has a wide range of applications, covering industry, agriculture, transportation, science and technology, environmental protection, national defense, culture, education and health, people's lives and other aspects. It undertakes the task of gatekeeper and instructor in the operation of all walks of life in the national economic construction.

Customer pain points:

An instrument enterprise (hereinafter referred to as the customer) is a professional manufacturer and sales of various types of electronic measuring instruments, the main products include oscilloscope, spectrum analyzer, signal generator, etc. Customers in the domestic market has a high reputation and good reputation, but in the international market is still in its infancy, facing fierce competition and challenges. Customers hope to expand their overseas market share by providing brand sales certification reports to demonstrate the advantages and value of their products to the international market, enhance their brand influence and credibility.

Project purpose:

This project aims to provide customers with a comprehensive, professional and authoritative brand sales certification report, including the following:

Customer brand positioning and core values

Customer product features and advantages

Sales and market share of customers in domestic and foreign markets

Customer brand influence and reputation evaluation

Customer brand future development trends and recommendations

Research object:

The research objects of this project include the following categories:

Existing and potential customers of customers, including domestic and foreign manufacturers, scientific research units, sales companies, and investment companies in the instrumentation industry.

Customer's competitors, including domestic and foreign manufacturers and sellers of similar products

Customer's partners, including domestic and foreign instrument industry associations, media, institutions, etc.

Industry experts and scholars, including well-known experts and scholars in the field of instrumentation at home and abroad.

The number of survey subjects is1000people, of which the customer's existing customers and potential customers account50%, the customer's competitors accounted20%, the customer's partner accounts15%, industry experts and academics accounted15%。

Project Content:

The main contents of this project include the following aspects:

Brand positioning and core value analysis: through the analysis of the historical evolution, development strategy, target market, target customers, etc. of the customer's brand, the positioning and core value of the customer's brand, as well as the differentiation advantage with competitors.

Product characteristics and competitive advantage analysis: through the analysis of the function, performance, quality, technical level and innovation ability of the customer's products, highlight the characteristics and advantages of the customer's products, as well as the comparative advantages with the competitors' products.

Sales and market share analysis: through the analysis of the customer's sales, sales volume, sales growth rate, market share, market ranking, etc. in the domestic and foreign markets, show the customer's sales and market share in each market segment, as well as the market competitiveness with competitors.

Brand influence and word-of-mouth evaluation analysis: through the survey and statistics of the satisfaction, loyalty and recommend intention of the survey objects, the influence and word-of-mouth of the customer brand in the target market and target customers are evaluated, as well as the comparative evaluation with competitor brands.

Analysis of the future development trend and suggestions of the brand: through the analysis of the development trend of the instrument and meter industry, changes in market demand, technological innovation direction, etc., predict the future development trend and opportunities of the customer brand, and put forward targeted suggestions and strategies.

Project Value:

This project provides customers with a comprehensive, professional and authoritative brand sales certification report, with the following values:

It provides customers with an effective brand promotion tool, which can show the advantages and value of its products to the international market, enhance its brand influence and credibility, and improve the recognition and selection rate of its products in overseas markets.

It provides customers with a powerful weapon for market competition, which can highlight their differentiation advantages from competitors, enhance their market share and market ranking in various market segments, and thus improve the competitiveness of their products in overseas markets.

It provides customers with an important decision-making reference basis, which can adjust their brand strategy, product strategy, marketing strategy, etc. according to the brand positioning, product characteristics, sales situation, brand influence and other information reflected in the report, so as to improve their brand management efficiency.