Project Background

General aviation refers to the use of civil aircraft to engage in civil aviation activities other than public air transport, including operational flights in industry, agriculture, forestry, fishery and construction, as well as flight activities in medical and health, emergency rescue and disaster relief, meteorological exploration, marine monitoring, scientific experiments, education and training, culture and sports. General aviation is a strategic emerging industry, which is of great significance to the national economic and social development and national defense security.

China's general aviation industry development enthusiasm increased rapidly,2019General Aviation Flight Year-round106.50Ten thousand hours, the first breakthrough100million hours. But at the same time, as the core of the industry through shipping business, flight hours are less, single business, most of the loss or small profit state. At present, China's general aviation mainly presents three market demand structure characteristics: high proportion of flight training, single market of agricultural operation service and industrial operation service, and low proportion of private consumption.

In this context, China's general aviation enterprises are facing the dual challenges of brand building and market expansion. How to enhance brand awareness and reputation, how to prove brand value and sales potential, and how to attract more customers and partners have become urgent problems for general aviation companies.

Customer pain points

The customer of this project is a comprehensive service provider focusing on the field of general aviation, providing a number of services including aircraft leasing, flight training, air tours, business charter flights and so on. Customers have a certain reputation and reputation in the industry, but they also face the following pain points:

Brand image is not bright and prominent, lack of differentiation with competitors.

Brand sales are not ideal, market share is not high, especially in the field of private consumption is relatively weak.

The brand promotion method is single and traditional, lacks innovation and interactivity, and it is difficult to attract young and high-end customer groups.

Brand certification materials lack authority and persuasiveness, and it is difficult to obtain the trust and recognition of potential customers and partners.

Project Purpose

In order to help customers solve the above pain points, the purpose of this project is to provide customers with a professional brand sales certification report business. The report will demonstrate the value and potential of customer brands through:

Analyze the current status and trends of the general aviation industry and assess the market environment and opportunities for customers.

Using quantitative and qualitative methods, collect and analyze customer brand sales data, including aircraft leasing, flight training, air tours, business charter and other services sales, sales, market share, customer satisfaction and other indicators.

Conduct comparative analysis with major competitors in the industry to highlight the advantages and characteristics of customer brands, as well as their position and influence in the market.

Based on data analysis, the development strategies and suggestions of customer brand are put forward, including brand positioning, brand communication, brand innovation, brand cooperation, etc., to help customers improve brand image, expand brand influence, increase brand loyalty and improve brand sales.

Research object

The research objects of this project mainly include the following categories:

Customers themselves: through communication and interviews with customers, understand the customer's brand history, brand concept, brand objectives, brand dilemma and other information, as well as the relevant data and materials provided by customers.

Existing and potential customers of customers: through questionnaires, in-depth interviews, focus groups, etc., collect and analyze customer needs, preferences, satisfaction, loyalty and other information, as well as customer brand awareness, evaluation, suggestions and other information.

Customer's competitors: collect and analyze the brand information of major competitors in the industry, including brand image, brand sales, brand strategy and other information, as well as the analysis of the advantages and disadvantages of the customer's brand through industry reports, expert consultation and other means.

Experts and authorities in the general aviation industry: collect and analyze the development status and trends of the general aviation industry, as well as the evaluation and suggestions of customer brands through telephone interviews and email consultations.

The number of objects to be investigated in this project is as follows:

Customers themselves:1Home

Existing and potential customers of the customer:300People

Customer's Competitors:5Home

Experts and authorities in the general aviation industry:10One

Project Content

This project will be carried out according to the following steps:

Step 1: Determine research objectives and methods, develop research programs and plans, and design research tools (e. g. questionnaires, interview guides, etc.).

Step 2: Perform research activities and collect data and information in different ways according to the predetermined number of objects and time schedule.

Step 3: Organize and analyze the data, and use statistical analysis, content analysis and other methods to clean, integrate, summarize and interpret the collected data.

Step 4: Write a draft report, according to the data analysis results, according to the report structure requirements, write the report content, and with charts, images and other auxiliary instructions.

Step 5: Revise and improve the report, revise and improve the draft report based on feedback from customers or other interested parties, and conduct format review and quality inspection.

Step 6: Submit the report results, submit the final report to the customer in the form of electronic or printed documents, and report and communicate.