1. Argumentation Description

Definition standard of high-end pillow

To demonstrate that "wing sleep high-end pillows are the first in sales in the country", it is first necessary to define the type of high-end pillows, that is, to explain which pillows are ahead of other types of pillows in terms of material, fabric, comfort and service life, and belong to high-end pillows. Then explain this type of high-end pillow in the same category of pillow sales first in the country.

This demonstration through public awareness, market research and public data collection to understand the use of slow rebound pillow and life is generally higher than other types of pillow. At the same time, according to the "the People's Republic of China Textile Industry Standard", the physical properties of the superior products of slow rebound pillows need to be at the leading level in such indicators as recovery time/s after indentation, 65%/25% indentation ratio, 40% indentation hardness loss rate/% after repeated indentation fatigue under constant load. Through expert research, the above indicators determine the quality of the pillow material, support, elasticity and use, and these considerations are also the key to determine the comfort of the pillow, the health of the human body, and the service life. Therefore, this demonstration will define the pillow category of high-end pillows from the above point of view (I. e. the physical properties and daily use of pillows).

argumentation train of thought

Since the sales channels of pillows are mainly divided into online and offline, and the online sales volume is mainly concentrated on Jingdong, Tmall, tremolo, Duoduo, small programs and other major online platforms, this demonstration mainly counts the sales volume of high-end pillows from different manufacturers on major online platforms, and summarizes the obtained data to obtain the total sales volume of high-end pillows from different manufacturers. At the same time, according to the proportion of online and offline pillow sales, the total sales volume of high-end pillows in the whole market is obtained. Finally, the sales of high-end pillows of major companies are compared, and the ranking of high-end pillow sales of major companies in the entire domestic market is obtained, which is used as the proof basis for "the first sales of high-end pillows in the country.

To sum up, in this demonstration, Shangpu Consulting uses the sales volume proof method of professional objective data, and invites experts from authoritative pillow industry to conduct interviews. Combined with the collected data, it understands the division method of high-end pillows, the online sales situation of high-end pillows from 2021 to 2022, and the proportion of online and offline sales volume of high-end pillows from 2021 to 2022, the data and opinions obtained will be used as the three demonstration basis for this "Wing Sleeping High-end Pillow Sales Number One in the Country for Two Consecutive Years.

2. argumentation method

This demonstration of "the first sales volume of high-end pillows in the country for two consecutive years" will be demonstrated through two dimensions of network data analysis and expert interviews. The division of high-end pillows will be demonstrated from the dimension of expert interviews, and the sales volume of high-end pillows of major online enterprises and the proportion of online and offline sales volume of high-end pillows will be demonstrated from the dimension of network data analysis.

3. Summary

To sum up, in 2021-2022, among the well-known brands of high-end pillows (TPE non-pressure pillows) in the country, the sales volume of Yimian in the high-end pillow industry will remain the first in the country, far exceeding that of other high-end pillow enterprises. Whether it is desk data inquiry or expert interviews, the sales volume of Yiman High-end Pillow (TPE Non-pressure Pillow) will always be in the leading position in China from 2021 to 2022. Therefore, it is demonstrated that "Yiman High-end Pillow has the highest sales volume in the country for two consecutive years.