Project background:

Coffee is a popular drink among consumers. With the development of China's economy and the improvement of consumption level, China's coffee market is also showing a trend of rapid growth. According to statistics, it is expected2025The year will reach500Billions of dollars.

In such a huge and potential market, all kinds of coffee brands are competing for the favor of consumers, through continuous innovation of products, improve services, expand channels, strengthen marketing and other ways to improve their brand influence and market share. However, in an environment of increasingly fierce market competition, many coffee brands, in order to improve their brand image and market position, have adopted improper means such as exaggeration or false publicity, brushing or counterfeiting to improve their brand sales, thus misleading consumers and the public and damaging the integrity and fairness of the industry.

In order to standardize the market order, protect the rights and interests of consumers, and improve brand reputation, the relevant departments of the state and industry have formulated a series of standards and norms, requiring coffee brands to make true, accurate, complete and timely disclosure of their brand sales, and accept the audit and supervision of third-party institutions. At the same time, more and more coffee brands actively seek professional services from third-party organizations to evaluate and optimize their brand sales objectively, fairly, scientifically and systematically, so as to improve their brand image and market competitiveness.

This is the origin and purpose of brand sales certification consulting. It is a comprehensive service based on data analysis and market research, involving many aspects, such as data collection, data cleaning, data verification, data analysis, data reporting, data release, data monitoring, etc. It can not only provide authentic brand sales data for coffee brands, but also provide targeted brand strategy, marketing strategy, channel strategy and other suggestions for coffee brands to help coffee brands enhance their core competitiveness.

Customer pain points:

Our customer is a well-known coffee brand with many years of history and reputation, and has a high reputation and loyalty in the Chinese market. The brand mainly sells its own coffee products through offline stores and online platforms, and continues to introduce new products and preferential activities to attract consumers.

However, the brand also faces some challenges and difficulties, mainly the following:

The authenticity and compliance of brand sales data is questioned. Since the brand sales data of the brand is counted and reported by its own internal statistics, and has not been reviewed and certified by a third-party organization, there are certain doubts and suspicions in the public and the industry, and it is believed that the brand may have exaggerated or false propaganda, fraudulent or fraudulent methods to increase its brand sales, thereby damaging the reputation and image of the brand.

Insufficient validity and sustainability of brand sales data. Since the brand sales data of the brand only reflects its own sales or sales volume, without taking into account factors such as market demand and changes, consumer preferences and satisfaction, and competitors' strategies and dynamics, the brand sales data of the brand lacks effectiveness and sustainability, and cannot truly reflect the brand's performance and position in the market, it can not provide reference and basis for the brand to formulate reasonable and effective brand strategy, marketing strategy and channel strategy.

The ability to analyze and optimize brand sales data is not strong. Because the brand lacks a professional data analysis and optimization team, and does not use professional data analysis methods and tools to conduct in-depth mining and interpretation of its own brand sales data, reveal the laws and trends behind the data, and evaluate the advantages and disadvantages of brand sales., Put forward suggestions for improvement and optimization of brand sales, so the brand has certain limitations and obstacles in improving its brand image and market competitiveness.

Project purpose:

In view of the pain points of our customers, we have provided the following project objectives for our customers:

Through the authoritative certification of third-party organizations, we provide customers with true, accurate, complete and timely brand sales data, eliminate public and industry doubts and doubts about the authenticity and compliance of customer brand sales data, and improve customer brand reputation and image.

Through the professional consultation of third-party organizations, provide customers with objective, fair, scientific and systematic brand sales data analysis and optimization suggestions, consider market demand and changes, consumer preferences and satisfaction, competitors' strategies and dynamics and other factors, improve the effectiveness and sustainability of customer brand sales data, and provide reference and basis for customers to formulate reasonable and effective brand strategies, marketing strategies, channel strategies, etc.

Through the data support of third-party organizations, we can establish a more complete and standardized brand sales data management system for customers, improve the quality and reliability of their own data, reduce their own data costs and risks, and improve their own data analysis and optimization capabilities.

Research object:

We designed the following survey objects for our clients:

Customers themselves: We will collect relevant brand sales data from customers themselves, including sales volume, sales volume, sales cost, sales profit, etc. of offline stores and online platforms, as well as customers' brand strategy, marketing strategy, channel strategy, etc. We expect the amount of data collected to be1000around.

Consumers: We will collect relevant brand sales data from the perspective of consumers through questionnaires, in-depth interviews, and mysterious customers, including consumers' purchase behavior, purchase motivation, purchase frequency, purchase amount, etc., as well as consumers' perception, preference, and satisfaction with the customer's brand. We expect the number of consumers surveyed to be500People around.

Competitors: We will collect relevant brand sales data from the perspective of competitors through network monitoring, market research, industry reports, etc., including competitors' brand sales, market share, brand strategy, marketing strategy, etc., as well as competitors' evaluation and response to customers' brands. We expect the number of competitors analyzed to be10Home around.

Project Content:

We offer our clients the following items:

Data collection: We will collect relevant brand sales data from multiple angles in a variety of ways according to the project purpose and research objects, and organize the data into a standardized and standardized format to facilitate subsequent data cleaning, verification and analysis.

Data cleaning: We will check the quality of the collected brand sales data, eliminate invalid, duplicate, abnormal and other data, and ensure the authenticity and accuracy of the data.

Data verification: We will logically check the cleaned brand sales data, check the consistency and integrity of the data, and ensure the reliability and validity of the data.

Data analysis: We will use professional data analysis methods and tools, such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, etc., to conduct in-depth mining and interpretation of brand sales data, reveal the laws and trends behind the data, and evaluate brand sales The advantages and disadvantages of sales, and put forward suggestions for improvement and optimization of brand sales.

Data reporting: We will organize the results and recommendations of data analysis into professional data reports, including project objectives, methods, processes, results, conclusions, recommendations, etc., and with charts, diagrams and other forms to improve the readability and visibility of the report.

Data release: We will submit the data report to the customer, and according to the customer's needs, through online or offline means, to the customer or the public to release the results and suggestions of brand sales certification consultation, improve the credibility and influence of brand sales certification consultation.

Data monitoring: After the data is released, we continue to track and monitor brand sales on a regular or irregular basis, evaluate the effect and impact of brand sales certification consulting, and provide customers with continuous support and services.

Project Value:

We bring the following project value to our clients:

It provides customers with authentic and credible brand sales certificates, eliminates public and industry doubts and doubts about the authenticity and compliance of customer brand sales data, improves customer brand reputation and image, and enhances customer brand advantage and differentiation.

It provides customers with objective and fair brand sales evaluation, taking into account market demand and changes, consumer preferences and satisfaction, competitors' strategies and dynamics and other factors, and improves the effectiveness and sustainability of customer brand sales data. It provides reference and basis for customers to formulate reasonable and effective brand strategy, marketing strategy, channel strategy, etc.

It provides customers with professional and scientific brand sales suggestions. According to the results of data analysis, aiming at the advantages and disadvantages of customer brand sales, it puts forward targeted and operable brand sales improvement and optimization suggestions to help customers enhance their core competitiveness, improve their market share and profit margin, and increase their market influence and loyal customer base.

It has brought a good reputation and reputation to Shangpu Consulting Company, demonstrated the professional ability and service level of Shangpu Consulting Company in the field of brand sales certification consulting, increased the popularity and reputation of Shangpu Consulting Company in the market, and expanded The business scope and partners of Shangpu Consulting Company in the coffee industry have laid a solid foundation for the development and growth of Shangpu Consulting Company.