Project background:

Electric bicycle is an energy-saving, environmentally friendly, convenient and fast means of transportation, which has been widely welcomed in the Chinese market in recent years. However, with the intensification of market competition, the differentiation between electric bicycle brands is getting smaller and smaller, and consumers' awareness and trust in brands are getting lower and lower. How to enhance the brand image and enhance the loyalty and purchase intention of consumers has become an important challenge for electric bicycle enterprises.

Customer pain points:

The customer is an enterprise focusing on the research and development, production and sales of electric bicycles, with a number of well-known sub-brands. Customers have a high share and visibility in the market, but they also face the following problems:

The customer's sales data lacks authority and transparency, and cannot effectively prove its leading position and advantage in the market.

The customer's brand image lacks differentiation and innovation, and cannot effectively attract and retain consumers.

The customer's marketing activities lack effective data support and feedback, unable to accurately reach the target users and improve the conversion rate.

Project purpose:

In order to solve the pain points of customers, we provide customers with brand sales certification business, aiming to help customers enhance brand value through the following aspects:

Through the verification and certification of customers' sales data by authoritative organizations, we provide customers with professional certification services such as global leading certification and national leading certification, so as to enhance customers' brand reputation and authority.

通过创意设计和传播策略，将客户的认证成果以吸引人的方式展示给消费者，增强客户的品牌形象和影响力。

Through data analysis and marketing optimization, the customer's certification results into marketing resources, to provide customers with a one-product intelligent marketing platform.3, private domain consumer member operating platform3and other digital marketing solutions to increase customer sales and user loyalty.

Research object:

Our survey includes the following categories:

Customers themselves: We communicate with customers in depth to understand the customer's business situation, market positioning, brand concept, sales data and other information.

Industry organizations: We cooperate with the China Bicycle Association, the World Record Certification Organization (WRCA）2and other relevant industry organizations to obtain industry data, standards and specifications, certification processes and other information.

消费者：我们通过线上线下渠道对消费者进行问卷调查、访谈、观察等方式，获取消费者对电动自行车品牌的认知、偏好、需求、反馈等信息。

Project Content:

According to the research results and customer needs, we have provided customers with the following aspects:

销量数据核实和认证：我们与世界纪录认证机构（WRCA）合作，对客户提供的销量数据进行核实和审核，并为客户申请了全球领先认证、全国领先认证等专业的认证服务。我们为客户制作了专属的认证证书，并在WRCA官网、新闻媒体等平台进行了公示和宣传。

认证成果展示和传播：我们与专业的视觉设计团队合作，将客户的认证成果以创意海报、视频、H5and other forms of display to consumers, and in social media, e-commerce platforms, offline terminals and other channels for a wide range of dissemination. We also invited well-known net red, stars, experts and other word-of-mouth recommend and evaluation.

认证成果转化和营销：我们与V积分合作，将客户的认证成果转化为营销资源，并为客户提供了一物一码智能营销平台、私域消费者会员运营平台等数字化营销解决方案。我们通过一物一码技术，在每个产品上贴上独立二维码，并通过时空人精准投奖技术，在不同时间不同地点对不同用户进行个性化奖励。我们还通过标签、聚类、AI算法等技术，对消费者进行细分和画像，并根据消费者特征提供定制化服务和权益。我们还通过数据分析和反馈，不断优化营销效果和用户体验。

Project Value:

We provide customers with brand sales certification business, in the following aspects to bring significant value to customers:

Enhance the brand reputation and authority: Through the verification and certification of customer sales data by authoritative organizations, and publicity and publicity on multiple platforms, customers have established a professional and reliable image in the hearts of consumers, and have won the industry and abroad. Widely recognized.

Enhance the brand image and influence: through creative design and communication strategies, the customer's certification results are displayed to consumers in an attractive way, and with the help of online celebrities, stars, experts and other word-of-mouth recommend and evaluation, so that customers form a differentiated and innovative impression in the hearts of consumers, and expand brand awareness and reputation.

Improve sales volume and user loyalty: through data analysis and marketing optimization, the customer's certification results are transformed into marketing resources, and digital marketing solutions are provided for customers, so that customers can accurately reach target users and improve conversion rate, and can increase user stickiness and satisfaction through customized services and rights.