Project background:

Electric bicycle is an energy-saving, environmentally friendly, convenient and fast means of transportation, which has been widely welcomed in the Chinese market in recent years. However, with the intensification of market competition, the differentiation between electric bicycle brands is getting smaller and smaller, and consumers' awareness and trust in brands are getting lower and lower. How to enhance the brand image and enhance the loyalty and purchase intention of consumers has become an important challenge for electric bicycle enterprises.

Customer pain points:

The customer is an enterprise focusing on the research and development, production and sales of electric bicycles, with a number of well-known sub-brands. Customers have a high share and visibility in the market, but they also face the following problems:

The customer's sales data lacks authority and transparency, and cannot effectively prove its leading position and advantage in the market.

The customer's brand image lacks differentiation and innovation, and cannot effectively attract and retain consumers.

The customer's marketing activities lack effective data support and feedback, unable to accurately reach the target users and improve the conversion rate.

Project purpose:

In order to solve the pain points of customers, we provide customers with brand sales certification business, aiming to help customers enhance brand value through the following aspects:

Through the verification and certification of customers' sales data by authoritative organizations, we provide customers with professional certification services such as global leading certification and national leading certification, so as to enhance customers' brand reputation and authority.

Through creative design and communication strategies, the customer's certification results are displayed to consumers in an attractive way to enhance the customer's brand image and influence.

Through data analysis and marketing optimization, the customer's certification results into marketing resources, to provide customers with a one-product intelligent marketing platform.3, private domain consumer member operating platform3and other digital marketing solutions to increase customer sales and user loyalty.

Research object:

Our survey includes the following categories:

Customers themselves: We communicate with customers in depth to understand the customer's business situation, market positioning, brand concept, sales data and other information.

Industry organizations: We cooperate with the China Bicycle Association, the World Record Certification Organization (WRCA）2and other relevant industry organizations to obtain industry data, standards and specifications, certification processes and other information.

Consumers: We conduct questionnaires, interviews, and observations on consumers through online and offline channels to obtain consumer awareness, preferences, needs, and feedback on electric bicycle brands.

Project Content:

According to the research results and customer needs, we have provided customers with the following aspects:

Verification and certification of sales volume data: we and the world record certification body (WRCA) to cooperate to verify and review the sales data provided by customers, and to apply for professional certification services such as global leading certification and national leading certification for customers. We have created our own certificates for our customers and are inWRCAOfficial website, news media and other platforms for publicity and publicity.

Certification results display and dissemination: we work with professional visual design team, the customer's certification results in creative posters, videos,H5and other forms of display to consumers, and in social media, e-commerce platforms, offline terminals and other channels for a wide range of dissemination. We also invited well-known net red, stars, experts and other word-of-mouth recommend and evaluation.

Certified Outcome Conversion and Marketing: Our RelationshipVIntegral cooperation, the customer's certification results into marketing resources, and provide customers with a one-size-one-code intelligent marketing platform, private domain consumer member operating platform and other digital marketing solutions. Through the technology of one object, one code, we paste independent two-dimensional codes on each product, and through the technology of precise award of time and space people, we give personalized rewards to different users at different times and places. We also use labeling, clustering,AIAlgorithms and other technologies to segment and portray consumers and provide customized services and benefits based on consumer characteristics. We also continuously optimize the marketing effect and user experience through data analysis and feedback.

Project Value:

We provide customers with brand sales certification business, in the following aspects to bring significant value to customers:

Enhance the brand reputation and authority: Through the verification and certification of customer sales data by authoritative organizations, and publicity and publicity on multiple platforms, customers have established a professional and reliable image in the hearts of consumers, and have won the industry and abroad. Widely recognized.

Enhance the brand image and influence: through creative design and communication strategies, the customer's certification results are displayed to consumers in an attractive way, and with the help of online celebrities, stars, experts and other word-of-mouth recommend and evaluation, so that customers form a differentiated and innovative impression in the hearts of consumers, and expand brand awareness and reputation.

Improve sales volume and user loyalty: through data analysis and marketing optimization, the customer's certification results are transformed into marketing resources, and digital marketing solutions are provided for customers, so that customers can accurately reach target users and improve conversion rate, and can increase user stickiness and satisfaction through customized services and rights.