Argumentation Description

To demonstrate that the leading product of a brand is in a leading position in the market share of the industry, it is necessary to explain that the scale of the brand's product in the industry is larger than that of most practitioners, that is, the product sales are in the leading position in the industry.

As the National Health Commission issued the Notice on Doing a Good Job in Basic Public Health Service Projects in 2019 in September 2019, and catalyzed by the epidemic, the state has issued measures to improve public health service projects since the end of 2019, so the public health medical examination industry has emerged since 2019. In order to actively respond to the government's call, the demand for physical examination workstations has also increased greatly since the end of 2019, and the distribution scope has also been increasing. Therefore, this paper demonstrates that the time interval selected for "Guoan Guangchuan | Jianjianjianjianyi, public health examination digital workstation market share first in the country" is from the end of 2019 to the end of 2021.

Because in the digital public health industry, the main customers of public health examination digital workstation manufacturers are: professional medical institutions, physical examination institutions and urban and rural health centers in various regions of the country, so the demand for this product is large, and the demand distribution is very wide. Due to the particularity of the industry, the data acquisition approach for this demonstration will focus on expert interviews and the collection and collation of massive information on the Internet and professional databases. The selection of indicators will focus on the overall market situation and scale of public health examination digital workstations from the end of 2019 to the end of 2021, as well as the product sales volume and market share of the leading enterprises of public health examination digital workstations in the industry.

To sum up, in this demonstration, Shangpu Consulting uses the scale proof method of professional objective data, and invites authoritative experts in the digital public health industry to conduct interviews. Based on the collected data, it understands the overall market sales scale of public health physical examination digital workstations from the end of 2019 to the end of 2021, and the market share and sales situation of the head enterprises and head enterprises of public health physical examination digital workstations in the industry, the data and opinions obtained will be used as the three demonstration bases for this "Guoan Guangchuan | Jianjianjia Medical, Public Health Examination Digital Workstation Market Share First in China.

argumentation method

This "national security wide spread | gradually healthy family doctors, public health examination digital workstation market share first in the country" will be demonstrated through two dimensions of network information collection and expert interview, in which the competition situation of product head enterprises and industry will be demonstrated from the dimension of network information collection, and the overall market scale of public health examination digital workstation and the sales situation of public health examination digital workstation head enterprises will be demonstrated from the dimension of expert interview.

Argumentation from the Perspective of 1. Network Information Collection

From the end of 2019 to the end of 2021, according to the public data such as the public financial reports of various companies, the bank research reports and the public information on the official website of major public health examination digital workstation manufacturers in the country, there are a large number of public health examination digital workstation suppliers in the country to divide up the market, with the head enterprises including Guoan Guangchuan | Jianjianyi, Jinan Glitt, Shandong Bouletong, Shandong Muhua, etc. Among them, Guoan Guangchuan | Jianjianjiayi, Jinan Glitt and Shandong Bole Tong are well-known in the national market of public health examination digital workstations, and professional institutions such as large hospitals and urban and rural health centers have a high degree of recognition and have greater competitiveness with each other. Most of the remaining public health examination digital workstation enterprises are distributed in various regions of the country in the market, and are well-known locally. For example, Shandong Muhua has a high recognition in Qingdao. Therefore, the vast majority of public health examination digital workstation suppliers are regional and less competitive nationwide. Considering the above information, in view of the overall market situation of the national public health examination digital workstation, Guoan Guangchuan... gradually healthy family medicine is in the leading position in the industry.

2. expert interview angle argument

1. Overall market size of public health examination digital workstations

As the National Health Commission issued the ''Notice on Doing a Good Job in Basic Public Health Service Projects in 2019 ''in September 2019, and affected by the new crown epidemic at the end of 2019, all parts of the country have actively responded to the national call and the public health industry has risen. The demand for public health examination digital workstations from major medical institutions and local district and county primary health centers has been increasing since the end of 2019. At present, public health examination digital workstations have covered more than 20000 major medical institutions and regional health centers across the country. According to the results of expert interviews with public health examination digital workstations in the digital public health industry, by the end of 2021, the total demand for public health examination digital workstations nationwide has reached more than 20000 sets.

As the public health examination digital workstation is basically required by professional medical and physical examination institutions and primary health center service institutions, and the number of public health examination digital workstations required by each institution remains unchanged. In addition, the loss rate of each workstation equipment is not high and stable, so the total market size of the public health examination digital workstation will be the sum of the demand of all institutions, and basically remain unchanged. Therefore, in the entire public health examination digital workstation market, the total demand for this product will remain 20000 to 25000 sets.

In particular, due to the different configuration of different public health examination digital workstations, the price range of workstations is very large, ranging from 200000 yuan to 800000 yuan. This demonstration mainly discusses the total sales volume of testing software and hardware equipment of public health examination digital workstations. Secondly, due to the extensive and great domestic demand for public health examination digital workstations, the total demand for public health examination digital workstations in the country is mainly counted here, thus obtaining the total sales volume of public health examination digital workstations in the national market. According to this data, the market share and national ranking of different public health examination digital workstation enterprises are judged.

2. The sales situation and market share of the head enterprises of the public health examination digital workstation in the industry.

According to the interview results of experts related to public health examination digital workstations in the digital public health and health industry, as well as the consultation results of leading enterprises in the industry, as there are a large number of public health examination digital workstation manufacturers in the country to divide the market, the average sales volume of major public health examination digital workstation suppliers in this product is 20 to 30 sets per year, so each enterprise has a low market share and cannot play a leading role in the market.

However, according to the results of expert interviews, in the national market, only Guoan Guangchuan | Jianjianjiayi, Jinan Glitt and Shandong Bole three public health examination digital workstation head enterprises are in the leading position in sales, while the rest of the workstation manufacturers are regional and only have high local popularity and sales volume in the company.

This demonstration, the time focus on the end of 2019 to the end of 2021, respectively, to take Guoan Guangchuan | Jian Jian Jia Yi, Jinan Glitt, Shandong Bo Le Tong three head enterprises during the total sales of public health examination digital workstation, as a market sales scale of each head enterprise. Since the overall market size of public health examination digital workstations is stable at around 20000 units, the market share of the head enterprise of each public health examination digital workstation at the end of 2021 is the total of its sales volume from the end of 2019 to the end of 2021 in the overall market size.

Thus, by the end of 2021, among the suppliers of national public health examination digital workstations, Guoan Guangchuan | Jianjianjia medical workstations had the highest sales volume and maintained an increasing trend year by year. Therefore, at the end of 2021, Guoan Guangchuan | Jian Jian family medical public health examination digital workstation market share to maintain the first in the country, accounting for about 10% of the market share. The rest of the enterprises are divided into public health examination digital workstation about 10% of the market share. As there is still a large blue ocean in the domestic market for public health examination digital workstations, the remaining 71% of the market is a blank market to be explored.

Summary

In summary, from 2020 to 2021, in the national public health examination digital workstation head enterprises, Guoan Guangchuan | Jianjianjia Medical in the national digital public health industry in the public health examination digital workstation market share to maintain the first level in the country, and maintain stable growth.

Whether it is the conclusion of network information search or expert interview, the market share of Guoan Guangchuan | Jianjian medical public health examination digital workstation is in the leading position in China, so "Guoan Guangchuan | Jianjian medical, public health examination digital workstation market share of the first in the country" is demonstrated.