Project background:

Pu-erh tea is a traditional Chinese tea, with unique flavor and efficacy, loved by consumers. In recent years, with the increasing consumer demand for healthy drinks, the Pu'er tea market has also shown a rapid development trend.

However, there are also some problems and challenges in Pu'er tea market, such as many brands, different quality, price confusion, lack of consumer awareness and so on. In order to enhance their brand image and market competitiveness, Pu'er tea companies need to disclose their brand sales in a true, accurate, complete and timely manner, and accept the review and supervision of third-party agencies.

Customer pain points:

A Pu'er tea company (hereinafter referred to as the customer) is an enterprise specializing in the production, processing and sales of Pu'er tea. It has a number of well-known Pu'er tea brands, and its products cover different price segments and consumer groups. Customers have a high reputation and influence in the Pu'er tea industry, but they also face the following pain points:

The customer's brand sales data lacks standardized and standard management and disclosure, and there is a certain possibility of falsehood and exaggeration, which leads to the customer's brand reputation being questioned and challenged.

The customer's brand sales data lack of authoritative and professional third-party certification and evaluation, resulting in the customer's brand image and market position is not prominent and advantage.

The lack of in-depth and systematic analysis and optimization of customers' brand sales data leads to the inability of customers to accurately understand the advantages and disadvantages of their brand sales, as well as the needs and trends of the market, and to formulate more reasonable and effective brand strategies, marketing strategies and channel strategies.

Project purpose:

In order to solve the customer's pain points and enhance the customer's brand image and market competitiveness, the customer entrusts Shangpu Consulting Company (hereinafter referred to as Shangpu) to provide professional brand sales certification consulting services. The main objectives of the project are as follows:

Through the comprehensive collection, cleaning, verification and analysis of the customer's brand sales data, we provide customers with authentic, effective, compliant, complete and timely brand sales data reports.

Through scientific and reasonable, objective and fair, authoritative and professional evaluation and certification of customers' brand sales data, we can provide customers with strong and convincing brand sales certificates and suggestions.

通过对客户的品牌销量数据进行深入挖掘、解读和优化，为客户提供针对性的品牌策略、营销策略、渠道策略等指导和支持。

Research object:

The research object of the project mainly includes the following aspects:

客户的品牌销量数据，包括客户自身提供的品牌销量数据，以及从渠道、消费者等多个角度收集的品牌销量数据。

The customer's brand sales index, including the customer's own brand sales evaluation index system, as well as the reference national and industry standards and norms of the brand sales evaluation index system.

Customer's brand sales factors, including internal and external factors that affect customer brand sales, such as product quality, pricing strategy, channel management, market demand, competitive environment, etc.

Customer brand sales forecasts, including forecasts of brand sales changes and trends over time based on historical and current data.

The customer's brand sales optimization, including seeking the best or best brand sales plan according to the customer's goals and constraints.

Project Content:

项目的内容主要包括以下几个步骤：

Brand sales certification consulting needs analysis. Shangpu communicates with customers to understand the purpose, scope, time limit, budget, etc. of the customer's brand sales certification consultation, clarify the cooperation intention and cooperation content of both parties, and sign a contract.

Data collection for brand sales certification consulting. According to the contract, Shangpu uses a variety of methods, such as questionnaire survey, in-depth interview, mysterious customer, network monitoring, etc., to collect relevant brand sales data from the perspectives of customers, channels and consumers.

Brand sales certification consulting data cleaning. Shangpu conducts quality inspection on the collected brand sales data, eliminating invalid, duplicate, abnormal and other data to ensure the authenticity and accuracy of the data.

Data verification of brand sales certification consulting. Champ performs a logical test on the cleaned brand sales data to check the consistency and completeness of the data to ensure the reliability and validity of the data.

Brand sales certification consulting data analysis. Shangpu uses professional data analysis methods and tools, such as description statistics, correlation analysis, regression analysis, cluster analysis, etc., to conduct in-depth mining and interpretation of brand sales data, reveal the laws and trends behind the data, evaluate the advantages and disadvantages of brand sales, and put forward suggestions for improvement and optimization of brand sales.

Brand sales certification consulting data report. Shangpu organizes the results and suggestions of data analysis into professional data reports, including the objectives, methods, processes, results, conclusions, suggestions and other contents of brand sales certification consultation, and matches them with charts, diagrams and other forms to improve the readability and visibility of the reports.

Brand sales certification consulting data release. Shangpu will submit the data report to the customer, and according to the customer's needs, through online or offline means, to release the results and suggestions of brand sales certification consultation to the customer or the public, so as to improve the credibility and influence of brand sales certification consultation.

Data monitoring of brand sales certification consulting. After the data is released, Shangpu continues to track and monitor brand sales on a regular or irregular basis, evaluate the effect and impact of brand sales certification consulting, and provide customers with continuous support and services.

Project Value:

Brand sales certification consulting projects for customers to bring the following aspects of value:

It provides customers with authentic, compliant, effective, complete and timely brand sales data reports, eliminates the possibility of falsehood and exaggeration in brand sales data, and increases customers' brand reputation and market competitiveness.

It provides customers with strong and convincing brand sales proof and suggestions, enhances the brand image and market position of customers, and improves the brand awareness and reputation of customers.

It provides customers with targeted brand strategy, marketing strategy, channel strategy and other guidance and support to help customers improve and optimize their brand management and operational efficiency, and improve their market share and profit margin.

Provide customers with continuous support and services, help customers track and monitor their own brand sales changes and development trends, and provide reference for customers to formulate more reasonable and effective brand strategies.