Project background:

An electric bicycle company is one of the leading electric bicycle manufacturers in China, with a number of well-known brands and product lines, covering the low-end, mid-end and high-end markets. The company has a high market share in the domestic market, but it has encountered difficulties in expanding overseas markets. The main reason is the lack of in-depth understanding of overseas markets and effective marketing strategies.

Customer pain points:

In September 2023, the company hopes to use professional market research and marketing strategy training to enhance its awareness and competitiveness in overseas markets, and increase its sales and profits in overseas markets.

Project purpose:

The aim of the project is to provide the following services to the enterprise:

-Conduct comprehensive market research on the electric bicycle industry in overseas markets, including market size, market structure, market demand, market trends, competitor research, etc., to provide a basis for the company to formulate appropriate market entry strategies and target market selection.

-Conduct professional marketing strategy training for the company's overseas marketing team, including market positioning, product differentiation, price strategy, channel strategy, promotion strategy, brand building, etc., to provide guidance for the company to enhance its brand influence and market share in overseas markets.

Research object:

The research object of the project mainly includes the following two categories:

-Electric bicycle consumers in overseas markets, through online and offline questionnaires, interviews, observations, etc., to understand their consumer demand for electric bicycles, consumption habits, consumption preferences, consumption motivation, consumption satisfaction, etc., a total of 1000 consumers were surveyed.

-Competitors of electric bicycles in overseas markets have collected and investigated their product characteristics, price strategy, channel strategy, promotion strategy, brand image, etc. in overseas markets through industry reports and expert consultation, and a total of 10 competitors have been investigated.

Project Content:

The content of the project mainly includes the following two parts:

-Market research report, which introduces in detail the current situation and development trend of the electric bicycle industry in overseas markets, as well as the advantages and disadvantages of the enterprise in overseas markets, puts forward the market entry strategy and target market selection of the enterprise, as well as the market segmentation and market positioning for different target markets.

-Marketing strategy training course, which systematically explains the basic principles and methods of the marketing strategy of the electric bicycle industry from both theoretical and practical aspects, as well as the formulation and implementation of marketing strategies for different target markets, including product differentiation, price strategy, channel strategy, promotion strategy, brand building, etc., combined with cases and practical exercises, improve the marketing ability and effectiveness of the marketing team.

Project Value:

The project brings the following value to the enterprise:

-It provides the company with comprehensive and in-depth market research on the electric bicycle industry in overseas markets, provides a scientific basis for the company to formulate reasonable market entry strategies and target market choices, and lays a foundation for the company's long-term development in overseas markets Solid foundation.

-Provide professional marketing strategy training for the company, improve the marketing level and efficiency of the company's overseas marketing team, and provide strong support for the company's brand influence and market share in overseas markets.

-It provides continuous tracking and evaluation services for the enterprise, timely feedback on the marketing effect and market feedback of the enterprise in overseas markets, and provides effective suggestions and guidance for the adjustment and optimization of the enterprise's marketing strategy in overseas markets.