Project background:

Ice maker is a kind of equipment used for making ice cubes or borneol, which is widely used in catering, supermarkets, cold chain, industry and other fields. With the rapid increase in demand for ice and the continuous expansion of ice applications, the demand for ice machines in the Chinese market continues to expand. In 2022, the market size of commercial and household ice machines in China will be about 2.675 billion yuan. In the future, benefiting from the initial results of the popularization of "ice use culture" and the rapid economic recovery, the market size of China's commercial and household ice machines is expected to grow to 5.506 billion yuan in 2026.

In such a market background, ice machine companies are facing fierce competition and challenges, and need to continuously improve their technical level, product quality, service capabilities and brand image to adapt to market changes and customer needs. To this end, ice machine companies need to effectively train and manage their own human resources to improve their professional skills, work efficiency and customer satisfaction.

Customer pain points:

An ice machine company is a company specializing in the research and development, production, sales and service of ice machines. It has multiple brands and product series, covering multiple market segments such as household, commercial and industrial ice machines. The company has a certain reputation and influence in the industry, but it also faces the following problems:

-High staff turnover, resulting in a scarcity of talent and increased training costs;

-uneven skill levels of employees, resulting in product quality instability and increased customer complaints;

-Staff service awareness is not strong, resulting in low customer satisfaction and high customer churn rate;

-Employees lack the spirit of innovation and teamwork, resulting in insufficient product competitiveness and market share decline.

Project purpose:

In July 2023, the enterprise commissioned Shangpu Consulting Company to conduct ice machine enterprise training needs research and solution design project. The aim of the project is:

-Through a comprehensive survey of the employees of the enterprise, to understand their training needs, existing capabilities, problems and room for improvement;

-According to the research results, formulate targeted training programs, including training objectives, content, methods, time, place, evaluation, etc;

-Assist the enterprise to implement the training program, and track and evaluate the training effect;

-Provide continuous training support and consulting services for the company to help it improve the quality of employees, improve customer satisfaction, and enhance market competitiveness.

Research object:

The research object of the project includes the following three types of personnel:

-The management of the enterprise, including the general manager, department managers, etc., a total of 20 people;

-The core technical personnel of the enterprise, including research and development personnel, production personnel, quality inspection personnel, etc., a total of 100 people;

-The company's core service personnel, including sales staff, after-sales staff, customer service staff, etc., a total of 200 people.

Project Content:

The main contents of the project include the following aspects:

-Research phase: through questionnaires, interviews, observation and other methods, collect the basic information of the employees of the enterprise, training needs, existing capabilities, existing problems and room for improvement and other data, and conduct research and induction;

-Design stage: according to the research results, formulate targeted training programs, including training objectives, content, methods, time, place, evaluation, etc., and communicate and confirm with the management of the enterprise;

-Implementation stage: according to the training program, organize and implement training activities, including theoretical teaching, practical operation, case research, role play, group discussion, etc., and supervise and guide the training process;

-Evaluation stage: through examinations, questionnaires, interviews and other methods, the training effect is evaluated, including the staff's knowledge level, skill application level, service attitude improvement, etc., and feedback and summary with the management of the enterprise;

-Support phase: Provide continuous training support and consulting services for the company, including regular return visits, review and consolidation, question answering, new knowledge updates, etc., and continuously adjust and optimize training programs according to market changes and customer needs.

Project Value:

The value of the project is mainly reflected in the following aspects:

-Provide scientific training needs research and solution design for the enterprise, help it clarify training objectives and paths, and improve training efficiency and effectiveness;

-Provide professional training implementation and evaluation services for the company to help it improve employees' professional skills, work efficiency and customer satisfaction, and reduce employee turnover and customer turnover;

-Provide continuous training support and consulting services for the company to help it enhance the innovative spirit and teamwork ability of employees, and increase product competitiveness and market share;

-Provides a platform for Shangpu Consulting to showcase its professionalism and service capabilities, increases its visibility and influence in the ice machine industry, and brings more potential customers and partners to it.