Project background:

Magnesium alloy welding wire is a kind of special metal material for magnesium alloy welding, which has the advantages of light weight, high strength and corrosion resistance, and is widely used in aerospace, auto parts, kitchenware and other fields. According to statistics,2020The global market size of magnesium alloy welding wire reached3.2Billions of dollars, expected2025The year will grow4.8billion dollars, with a compound annual growth rate8.4%. As the world's largest producer and consumer of magnesium alloy welding wire, China has a strong market demand, but it also faces problems such as low technical level, unstable product quality, and lack of talents.

Customer pain points:

A well-known domestic magnesium alloy welding wire manufacturer (hereinafter referred to as the customer) has been challenged by domestic and foreign competitors in recent years, the market share has gradually declined, and the profit margin has also declined. The core problem that customers find themselves is that the skills and knowledge level of employees are insufficient to meet the high quality needs of customers, and they cannot effectively develop new products and new markets. Customers hope to improve the ability and quality of employees through professional training institutions, so as to improve the competitiveness and profitability of enterprises.

Project purpose:

20239In January, the client commissioned Shangpu Consulting (hereinafter referred to as Shangpu) to provide a comprehensive corporate training program to achieve the following objectives:

-Improve the professional knowledge and skills of employees related to magnesium alloy welding wire, including product principle, process flow, quality control, equipment operation, etc;

-Cultivate employees' innovation awareness and ability, encourage employees to participate in the development and improvement of new products, and increase the added value and differentiation of products;

-Enhance the staff's market awareness and service awareness, and cultivate the staff's ability to understand customer needs, research market trends, and provide quality services;

-Establish teamwork and communication skills of employees, promote communication and collaboration between employees, and form a good corporate culture and atmosphere.

Research object:

Before designing the training program, Champu conducted in-depth research on customers, including the following objects:

-Customer's top management, total10People, mainly to understand the customer's strategic objectives, development planning, training needs and other information;

-Client's middle managers, total20People, mainly to understand the customer's organizational structure, management system, human resources status and other information;

-Customer's front-line staff, total100People, mainly to understand the customer's production situation, product characteristics, technical difficulties, market conditions and other information.

Project Content:

According to the research results and customer needs, Shangpu has designed a set of training programs covering theoretical teaching, practical operation, case research, group discussion and other forms for customers, mainly including the following contents:

-Basic knowledge training of magnesium alloy welding wire: introduce the concept, characteristics, classification, application field and other basic knowledge of magnesium alloy welding wire, and help employees master the basic principle and performance of magnesium alloy welding wire;

-Magnesium alloy welding wire technology skills training: explain the production process of magnesium alloy welding wire, equipment operation, quality control, safety precautions and other skills and knowledge, to help employees improve the production efficiency and quality level of magnesium alloy welding wire;

-Magnesium alloy welding wire innovation ability training: research magnesium alloy welding wire market demand, competitive situation, technology trends and other innovative elements, guide employees to use innovative methods and tools, participate in the development and improvement of new products, improve the added value of magnesium alloy welding wire and the degree of differentiation;

-Magnesium alloy welding wire market service training: introduce the market status of magnesium alloy welding wire, customer characteristics, sales strategy, service standards and other market knowledge, cultivate employees' market awareness and service awareness, improve the communication and satisfaction between employees and customers;

-Magnesium alloy welding wire team cooperation training: through group discussion, case research, role play and other interactive ways, enhance the team cooperation and communication ability of employees, promote the communication and cooperation between employees, and form a good corporate culture and atmosphere.

Project Value:

The corporate training programs provided by Champ for customers not only bring the following service values to customers:

-Improve the professional knowledge and skills of employees, and enhance their self-confidence and professionalism;

-Cultivate the innovative consciousness and ability of employees, and stimulate their creativity and enthusiasm;

-Enhance the employee's market awareness and service awareness, and improve the employee's customer satisfaction and loyalty;

-Build teamwork and communication skills of employees, promote trust and support among employees;

More customers bring the following business value:

-Improve the customer's product quality and brand image, increase the customer's market share and competitive advantage;

-Improve the customer's product added value and differentiation, increase the customer's profit margin and profitability;

-Improve the customer's new product development and improvement capabilities, increase the customer's market opportunities and development potential;

-Improve the customer's organizational efficiency and coordination ability, and increase the customer's management level and performance level.