Project background:

The information access device refers to a device capable of connecting a user's terminal device to the Internet or other networks, such as a router, a switch, and a modem. The information access equipment industry is a highly competitive market. With the continuous innovation of technology and the diversification of user needs, enterprises need to continuously improve their R & D capabilities, market expansion capabilities and service quality to maintain their dominant position in the industry.

Customer pain points:

An information access equipment company is a leading information access equipment manufacturer in China, with multiple brands and product lines, serving various users and scenarios. The company faces training needs and challenges in the following areas:

-Due to the fast speed of product replacement, companies need to train sales and technical personnel in a timely manner, so that they can master the latest product knowledge and technology, and improve sales efficiency and customer satisfaction.

-Due to the fierce market competition, enterprises need to cultivate the market research ability and competitive countermeasure ability of sales personnel and technical personnel, so that they can understand the industry dynamics and competitors, and formulate effective market strategies and marketing programs.

-Due to the diversification of user needs, companies need to cultivate the needs research capabilities and solution design capabilities of sales and technical personnel, so that they can provide customized information access device solutions according to different users and scenarios.

-Due to the continuous expansion of the enterprise scale, enterprises need to cultivate the team cooperation ability and communication ability of sales personnel and technical personnel, so that they can effectively coordinate internal resources and establish good relations with customers.

Project purpose:

20238In January, in order to meet the training needs of customers, Shangpu Consulting Company provided a set of professional training needs research and solution design services for the information access equipment enterprise. The service is designed:

-Through in-depth understanding of the customer's training objectives, training objects, training content, training methods, etc., research the customer's training status and problems, determine the customer's training needs.

-According to the customer's training needs, design appropriate training course system, training methods, training evaluation, etc., to provide effective training solutions.

-Assist customers to implement training solutions, supervise the training process, collect training feedback, evaluate training effectiveness, and provide improvement suggestions.

Research object:

The research objects of this project mainly include the following two categories:

-Customer internal personnel: including sales personnel, technical personnel, management personnel, etc., totaling about300People. Through questionnaires, in-depth interviews, focus groups and other methods, collect their opinions and suggestions on the current training situation, expected goals, interesting content, and favorite methods.

-Industry experts: including research institutions, associations, media and other relevant persons in the information access equipment industry, totaling about20People. Through telephone interviews, network surveys and other methods, collect their opinions and research on the development trend, market competition, and user needs of the information access equipment industry.

Project Content:

The main contents of this project include the following aspects:

-Training needs research: through the collation and research of research data, determine the customer's training needs, including training objectives, training objects, training content, training methods, etc., and communicate and confirm with customers.

-Training solution design: according to the customer's training needs, design appropriate training course system, training methods, training evaluation, etc., to form a complete training solution, and communicate and confirm with customers.

-Training implementation support: assist customers to implement training solutions, provide necessary training resources and tools, such as training materials, training platform, training teachers, etc., and supervise the training process to ensure the quality and effectiveness of training.

-Training effect evaluation: by collecting training feedback, using quantitative and qualitative methods, evaluate training effects, such as learning satisfaction, learning outcomes, behavior transformation, etc., and provide suggestions for improvement.

Project Value:

This project provides value to the customer in the following areas:

-Improve the professional knowledge and skills of salespeople and technicians, enhance their ability to respond to market changes and user needs, and improve sales efficiency and customer satisfaction.

-Cultivate the market research ability and competitive countermeasure ability of sales personnel and technical personnel, help them formulate effective market strategy and marketing plan, and enhance the competitive advantage of enterprises in the industry.

-Cultivate the demand research ability and solution design ability of sales personnel and technical personnel, help them provide customized information access equipment solutions, meet the needs of different users and scenarios, and expand the market share of enterprises.

-Cultivate the teamwork and communication skills of sales and technical personnel, help them effectively coordinate internal resources, establish good relationships with customers, and enhance the company's brand image and reputation.