Project background:

Hair dryer is one of the essential small appliances in life. In recent years, with the upgrading of consumption and technological innovation, the market scale of hair dryer is expanding, and the function and quality of products are also improving. The hair dryer industry is also facing fierce competition and challenges, such as product homogeneity, channel dispersion, low brand awareness, and consumer demand diversification. In such a market environment, how to improve the market competitiveness of hair dryer enterprises has become an urgent problem to be solved.

Customer pain points:

The customer is a professional manufacturer of hair dryers, with multiple brands and series of products, and the main sales channel is an online e-commerce platform. Customers reflect the following pain points when communicating with us:

Product sales grew slowly and market share was eroded by other brands.

Product differentiation is not obvious, lack of core competitiveness and innovation ability.

Brand image is not prominent, consumer loyalty is not high.

Insufficient sales team capacity, lack of effective sales strategies and skills.

Market research ability is weak, can not timely understand and meet consumer demand.

Project purpose:

According to the pain points and needs of customers, we have designed a set of training programs to enhance the market competitiveness of hair dryer industry, aiming to help customers achieve the following goals:

Improve product quality and functionality to create a differentiated advantage.

Establish brand image and reputation, improve consumer awareness and satisfaction.

Cultivate the professional ability and service awareness of the sales team, improve sales efficiency and conversion rate.

Strengthen market research and data analysis capabilities to grasp market dynamics and consumer demand.

Research object:

In order to ensure the pertinence and effectiveness of the training program, we have conducted in-depth research on the following objects of our customers:

Product research and development department: understand the design concept, technical characteristics, functional advantages, innovation difficulties, etc.

Brand marketing department: understand brand positioning, strategy, communication, activities, etc.

Sales management department: understand the organizational structure, process, indicators, incentives, etc. of the sales team.

Sales front-line department: understand the working situation, problems encountered and training needs of sales personnel.

Market research department: understand the methods, tools, data, reports, etc. of market research.

Project Content:

Based on the survey results and customer feedback, we have developed the following training content:

Product knowledge training: Introduce the development history, market status, product classification, technical principles, functional characteristics, etc. of the hair dryer industry, so that sales staff can master the professional knowledge of the product and improve the trust and persuasion of the product.

Brand image training: introduce the concept, culture, value and story of the brand, so that the sales staff can understand the connotation and extension of the brand, and improve the sense of identity and belonging of the brand.

Sales skills training: introduce the basic process, methods, skills, cases, etc. of sales, so that sales staff can master effective communication, inquiry, display, feedback, handling objections, facilitate transactions and other skills to improve the effectiveness and efficiency of sales.

Market research training: Introduce the purpose, steps, tools, data analysis, report writing, etc. of market research, so that sales staff can learn how to collect and use market information to understand and meet consumer needs.

Project Value:

Through the two-month training program, we have brought the following values to our customers:

Product quality and functions have been significantly improved, product differentiation advantages are more obvious, product satisfaction and reputation have been improved.

Brand image and popularity have been effectively shaped and spread, brand loyalty and influence has been enhanced.

The professional ability and service awareness of the sales team have been significantly improved, and the sales performance and market share have been steadily increased.

Market research and data analysis capabilities have been significantly improved, and market dynamics and consumer needs have been grasped and met in a timely manner.