Project background:

The toy and gift industry is a competitive and innovative industry. With the diversification and personalization of consumer demand, toy and gift companies need to continuously improve their product design, production, sales and service capabilities to adapt to market changes and customer needs. However, the toy and gift industry is also facing some challenges and problems, such as product quality, safety, innovation, brand, channels, etc., as well as difficulties in personnel training, management, and incentives. In order to enhance the overall competitiveness and development level of the toy and gift industry, it is necessary to provide effective training and guidance to enterprises in the industry.

Customer pain points:

The customer is a small and medium-sized toy gift company, and the following pain points are common:

The lack of accurate grasp of market demand and trends, and the lack of innovation and differentiation in product development have led to serious product homogeneity and inability to meet the individual needs of consumers.

Lack of attention to product quality and safety, product quality defects or safety hazards, affecting product reputation and reputation, and even triggering consumer complaints or lawsuits.

Lack of effective brand building and marketing strategies, low brand awareness and reputation, unable to form a loyal customer base, unable to resist the impact of competitors.

Lack of reasonable channel layout and management, unreasonable or too single channel selection, high channel cost or low efficiency, conflict or competition between channels, affecting product sales and distribution.

Lack of professional talent team and management system, unreasonable talent structure or serious loss, lack of systematic and targeted talent training, lack of effectiveness and fairness of talent incentive.

Project purpose:

Through in-depth research and analysis of customer enterprises, we can understand their problems and needs in products, brands, channels, talents, etc., and formulate appropriate training objectives and contents for them.

By adopting scientific training methods and means, we can provide systematic, effective and sustainable training services for customer enterprises, so as to improve their ability and level in all aspects.

By tracking and evaluating the training effect, we provide continuous improvement and optimization suggestions for customer enterprises to ensure the matching and maximization of training input and output.

Research object:

The research objects of the project mainly include the following two categories:

The management, core employees and key partners of the customer's enterprise collect information on the current situation, problems, needs and expectations of the enterprise through interviews, questionnaires and observations, and analyze their training needs and characteristics.

Experts, scholars, industry associations, competitors, etc. in the toy and gift industry collect their information on the development trend, market scale, competition pattern, and successful cases of the toy and gift industry through literature, reports, and data, and analyze their impact on customers The impact and enlightenment of the enterprise.

Project Content:

The content of the project mainly includes the following four parts:

Training demand analysis: according to the research results, the training needs of customer enterprises in terms of products, brands, channels, talents, etc. are sorted out and summarized, training objectives and indicators are determined, and training plans and programs are formulated.

Training content design: according to the training objectives and indicators, combined with the characteristics and laws of the toy and gift industry, design training content and courses suitable for customer enterprises, including theoretical knowledge, practical skills, case analysis, etc.

Selection of training methods: According to the training content and courses, select appropriate training methods and means, including online training, offline training, mixed training, etc., as well as teaching methods, teaching media, teaching evaluation, etc.

Training effect evaluation: according to the training plan and program, formulate training effect evaluation system and method, including feedback evaluation, learning evaluation, behavior evaluation, result evaluation, etc., as well as data collection, analysis, report, etc.

Project Value:

The value of the project is mainly reflected in the following aspects:

It provides targeted and effective training services for customer enterprises, helps them solve the problems and challenges in products, brands, channels, talents, etc., and enhances their competitiveness and development potential in the toy and gift industry.

It has brought considerable economic and social benefits to the customer enterprise, increased its product sales and market share, improved its brand awareness and reputation, enhanced its customer satisfaction and loyalty, and promoted its relationship with its partners.