Project Background

Catalyst is a kind of material that can change the rate or direction of chemical reaction, which is widely used in petrochemical, environmental protection, new energy, medicine and other fields. The catalyst industry is one of the important pillar industries of the national economy, which plays an important role in improving energy efficiency, protecting the ecological environment, promoting scientific and technological innovation and industrial upgrading.

According to data from Champ Consulting,2019China's catalyst market size reached1,280Billions of dollars, expected2023The end of the year will reach1,800billion yuan, with a compound annual growth rate8.9%. The catalyst industry is facing multiple challenges and opportunities such as technological innovation, product upgrading, market competition, and environmental supervision. Enterprises need to continuously improve their core competitiveness and market share.

A catalyst manufacturer (hereinafter referred to as "customer") is a high-tech enterprise specializing in catalyst research and development, production and sales. Its main products include petrochemical catalysts, environmental protection catalysts, fine chemical catalysts, etc. Customers have high visibility and influence in the industry, but they also face the following problems:

-The customer's product structure is relatively single, lack of high value-added and high-tech products, resulting in limited profit margins;

-The customer's R & D investment is insufficient, lack of innovation ability and core technology, and it is difficult to adapt to market changes and customer needs;

-The customer's talent team structure is unreasonable, lack of high-level management and technical personnel, it is difficult to improve the management level and technical level of the enterprise;

-The customer's training system is not perfect, lack of training content and methods for different levels and positions, it is difficult to improve the professional quality and comprehensive ability of employees.

To address these issues, the client commissioned a corporate training program for the catalyst industry.

Project Purpose

This project aims to help customers achieve the following goals through professional training services:

-Enhance the customer's core competitiveness and market position in the catalyst industry;

-Help customers optimize product structure and innovation capabilities, and develop high-end products that are more in line with market needs and environmental standards;

-Help customers to establish a scientific and reasonable talent team structure, and cultivate more high-level talents with management and technical capabilities;

-Help customers improve the training system, improve the professional quality and comprehensive ability of employees, and enhance the sense of belonging and loyalty of employees.

Research object

The research objects of this project include the following two categories:

-Customer internal personnel: including senior management, middle management, technical personnel, sales personnel, production personnel, etc.200People;

-Catalyst industry experts: including catalyst industry associations, catalyst research institutions, professors in the catalyst field, catalyst industry leaders, etc.20People.

Project Content

The main contents of this project include the following four aspects:

-Market analysis: through the catalyst industry market size, market structure, market trends, market demand, market competition and other aspects of in-depth analysis, to provide customers with comprehensive and accurate market information and market opportunities, to help customers develop a reasonable market strategy and market plan;

-Product innovation: Through systematic research on the technological development, technological innovation, technological application, and technical standards of the catalyst industry, we provide customers with cutting-edge technical knowledge and technical solutions to help customers optimize product structure and innovation capabilities, and develop more Competitive and valuable products;

-Talent training: through the comprehensive evaluation of the customer's talent team structure, talent demand, talent incentive, brain drain and other aspects, to provide customers with scientific and reasonable talent planning and talent management, to help customers establish an efficient and cooperative talent team, and to cultivate more high-level talents with management ability and technical ability;

-Training design: according to the specific needs of customers in terms of training objectives, training objects, training content, training methods, training effects, etc., to provide customers with tailor-made training programs and training courses to help customers improve the training system and improve the professionalism and comprehensive ability of employees.

Project Value

This project brings the following value to the customer:

-Help customers grasp the development trend and market opportunities of the catalyst industry, and enhance their core competitiveness and market position in the catalyst industry;

-Help customers to develop more in line with market demand and environmental standards of high-end products, improve customer product quality and product profits;

-Help customers to establish an efficient and collaborative talent team, improve the management level and technical level of customers;

-Help customers to improve the professional quality and comprehensive ability of employees, and enhance the sense of belonging and loyalty of employees.