Project background:

Gardening supplies refer to various tools, materials, equipment and services used in landscaping, home gardening, urban greening and other fields. The horticultural supplies industry is a market segment with high professionalism and technicality. It is also affected by consumer demand, environmental protection, policy support and other factors. According to data from Champ ConsultingChina's horticultural supplies market sizeIt will reach 50 billion billion yuan in 2023, with a compound annual growth rate of 13.6 per cent.

Customer pain points:

The customer of this project is an enterprise specializing in the production and sales of gardening supplies. The main products include flowerpots, flower stands, flower fertilizers, gardening tools, etc. Customers have strong competitiveness and brand influence in the gardening products industry, but they also face the following problems:

-The customer's sales team lacks in-depth understanding of the gardening products industry, and cannot effectively provide customers with professional consulting and solutions, resulting in low sales efficiency and low customer satisfaction.

-The customer's production team lacks the ability to innovate horticultural products, and cannot follow up market changes and customer needs in time, resulting in serious product homogeneity and small profit margins.

-The customer's management team lacks forward-looking analysis of the gardening supplies industry, and cannot formulate effective strategic planning and development direction, resulting in the lack of core competitiveness and long-term development potential of the company.

Project purpose:

In order to help customers solve the above problems and enhance their competitiveness and development ability in the gardening products industry, the customer commissioned Shangpu Consulting to carry out an enterprise training program for its sales, production and management. The main objectives of the project are as follows:

-Improve the sales team's professional knowledge and skills in the gardening industry, enhance their ability to communicate and negotiate with customers, and improve their sales effectiveness and customer satisfaction.

-Improve the innovation awareness and ability of the production team for gardening products, cultivate their sensitivity and responsiveness to market changes and customer needs, and improve their product quality and differentiation.

-Improve the management team's forward-looking analysis and strategic planning capabilities for the horticultural supplies industry, and help them formulate strategic plans and implementation plans that are in line with corporate development goals and market trends.

Research object:

The research objects of this project mainly include the following two categories:

-Customer internal personnel: including sales, production and management of the three departments of the head and staff, a total of 120 people. Through questionnaires, in-depth interviews, on-site observations, etc., to understand their knowledge, attitudes, behaviors and needs of the horticultural supplies industry, products, customers, markets, competitors, etc., as well as their expectations and suggestions for corporate training.

-Customer external personnel: including the customer's main customers, potential customers, competitors, partners, etc., a total of 80 people. Through telephone interviews, online surveys, mysterious customers, etc., understand their evaluation, satisfaction, loyalty and improvement opinions on customers' products, services, brands, images, etc., as well as their views and needs on the gardening supplies industry.

Project Content:

The content of this project is mainly divided into the following four stages:

-Research stage: according to the project purpose and research object, design appropriate research plan and tools, collect and organize relevant data and information, carry out preliminary analysis and summary.

-Design stage: according to the research results, determine the training objectives and contents, formulate training programs and plans, select appropriate training methods and forms, and compile training materials and materials.

-Implementation phase: organize and implement training activities according to training programs and plans, including theoretical lectures, case studies, role-playing, group discussions, on-site drills, etc., to ensure the effectiveness and quality of training.

-Evaluation stage: evaluate the training effect and satisfaction, summarize the training experience and lessons, and put forward improvement suggestions and follow-up support through questionnaire evaluation, examination test, follow-up visit, etc.

Project Value:

This project brings the following aspects of value to the customer:

-Improve the professionalism and performance of the sales team. Through training, the sales team has mastered the basic knowledge and latest developments of the gardening supplies industry, learned effective communication and negotiation skills, and improved the quality of interaction with customers. According to customer feedback, the average turnover rate of the sales team after training increased by 15% and customer satisfaction increased by 20%.

-Improve the innovation ability and product competitiveness of the production team. Through training, the production team has enhanced its innovative awareness and ability of gardening products, learned the methods of market analysis and demand research, and improved its sensitivity and response speed to market changes and customer needs. According to customer feedback, after the training, the production team launched 10 new products, of which 3 have been recognized and praised by the market.

-Improve the strategic thinking and planning ability of the management team. Through the training, the management team has improved the ability of forward-looking analysis and strategic planning of the gardening supplies industry, learned effective methods of goal setting and implementation monitoring, and improved the level of strategic management of the enterprise. Based on customer feedback, the training management team developed a three-year strategic plan in line with corporate development goals and market trends, and developed a corresponding implementation plan.