Project background:

Aerated concrete block is a new type of building material with light porous, thermal insulation, good fire resistance, nailing, sawing, planing and certain seismic resistance. It has developed rapidly in the Chinese market in recent years. expected2026The market size of China's aerated concrete block industry is expected to exceed 100 billion yuan. With the growth of market demand, aerated concrete block enterprises are facing the challenge of personnel training and management, how to improve the skill level of employees, innovation ability and team cooperation ability, how to stimulate the enthusiasm and loyalty of employees, how to establish and improve the talent incentive mechanism and performance appraisal system, has become the key issue of the development of aerated concrete block enterprises.

Customer pain points:

An aerated concrete block enterprise is a company established in2010A medium-sized private enterprise in 2010, mainly engaged in the production and sales of aerated concrete blocks, currently has two production lines with an annual production capacity of about3010,000 cubic meters, with annual sales of approximately1Billions of dollars. The enterprise has certain competitive advantages in the market, but it also faces difficulties in personnel training and management, mainly in the following aspects:

High employee turnover, especially for skilled workers and sales staff on the production line, with an average annual turnover rate30%This leads to a talent gap and knowledge loss.

Staff skill level is low, lack of professional training and continuous learning opportunities and channels, can not adapt to market changes and customer demand diversification.

Employees are weak in innovation, lack of innovative consciousness and innovative methods, and it is difficult to put forward effective improvement plans and innovative products.

Staff team collaboration ability is poor, lack of effective communication and coordination mechanism, there are information islands and conflicts of interest between departments.

Staff incentive mechanism is not perfect, lack of reasonable salary system and promotion channel, can not stimulate the enthusiasm and loyalty of employees.

Project purpose:

20234In January, in order to solve the above problems, the enterprise entrusted Shangpu Consulting Company to carry out personnel training and management project consulting services, aiming at helping the enterprise to formulate and implement a set of personnel training and management plans according to the characteristics of the aerated concrete block industry and the enterprise's own situation through professional consulting methods and tools, improving the skill level, innovation ability and team cooperation ability of employees, reducing the turnover rate of employees, and enhancing the enthusiasm and loyalty of employees, so as to enhance the core competitiveness and market share of enterprises.

Research object:

The research objects of this project mainly include the following three categories:

The internal personnel of the enterprise, including senior managers, middle managers, front-line employees, etc., understand the current situation, problems, needs and expectations of the enterprise's personnel training and management through questionnaires, interviews, symposiums and other means.

Experts inside and outside the industry, including aerated concrete block industry associations, industry media, industry research institutions, industry leading enterprises, etc., understand the development trend, market demand, technical changes, talent standards and training mode of aerated concrete block industry through telephone interviews and network surveys.

Market customers, including the main downstream users of aerated concrete blocks, such as construction units, real estate developers, decoration companies, etc., through questionnaires, interviews, mysterious customers, etc., to understand customer satisfaction with aerated concrete block products, demand characteristics, selection criteria and improvement suggestions.

The total number of research objects in this project is200People, of which the internal personnel of the enterprise100People, experts inside and outside the industry50People, market customers50People.

Project Content:

The main contents of this project include the following four aspects:

Analysis of the current situation of personnel training and management, through the collation and analysis of research data, sort out the main problems and influencing factors of enterprises in personnel training and management, and evaluate the advantages and disadvantages of enterprises in personnel training and management, as well as the opportunities and challenges they face.

According to the development strategy and market positioning of the enterprise, combined with the development trend and talent demand of the aerated concrete block industry, the medium and long-term objectives and key indicators of the enterprise in personnel training and management are formulated.

Talent training and management program design, according to the enterprise's talent training and management objectives, with reference to advanced talent training and management models and cases at home and abroad, design a set of talent training and management programs suitable for the characteristics and needs of enterprises, including the following aspects:

Talent echelon construction program, including talent classification standards, talent reserve plan, talent selection mechanism.

Talent training development plan, including training system construction, training content design, training method selection, training effect evaluation, etc.

Talent incentive retention program, including salary system design, promotion channel opening, employee care implementation, employee satisfaction assessment.

Talent performance management plan, including performance target setting, performance appraisal method selection, performance feedback mechanism establishment, performance reward and punishment system formulation.

The implementation and monitoring of the talent training and management plan, through the formulation of detailed implementation plans and division of responsibilities, guide and support enterprises to implement the talent training and management plan, and establish effective monitoring mechanisms and feedback channels to regularly implement the plan. Evaluate and adjust to ensure the continuous effectiveness of the plan.

Project Value:

Improve the skill level of employees, enable employees to master the latest technology and market trends in the aerated concrete block industry, improve product quality and service levels, and enhance customer satisfaction and loyalty.

It improves the innovation ability of employees, enables employees to use innovative methods and tools, puts forward effective improvement plans and innovative products, and increases the core competitiveness and market share of enterprises.

It improves the team cooperation ability of employees, enables employees to establish good communication and coordination relations, forms an efficient team cooperation atmosphere, and improves the execution and coordination efficiency of the enterprise.

It reduces the employee turnover rate, enables employees to feel the importance and care of the company for talents, enjoys reasonable salary and promotion opportunities, and enhances the enthusiasm and loyalty of employees.