Project background:

a certainATMMachine manufacturer is a leading domestic financial equipment manufacturer, with multiple brands and multiple factories, products coveringATMmachines, self-service terminals, smart cash machines and other market segments. With the intensification of competition in the financial industry and the diversification of consumer demand, the company is facing multiple challenges such as improving product quality, reducing costs, enhancing innovation capabilities, and improving customer satisfaction.

Customer pain points:

The enterprise lacks systematic training programs and professional training teachers, and it is difficult to improve the professional quality and service level of employees. High employee turnover, insufficient skills, and lack of management capabilities have led to unstable product quality, increased customer complaints, and reduced market share.

Project purpose:

20237In January, the company hopes to improve the skill level and innovation ability of employees, optimize the organizational structure and process, enhance internal communication and collaboration, improve product quality and customer satisfaction, and enhance core competitiveness through the professional training services of Shangpu Consulting.

Research object:

The research objects of the project include the following categories:

Senior managers of enterprises: understand the strategic objectives, development planning, organizational structure, management system, etc.

Enterprise middle managers: understand the scope of responsibility of each department, work process, team building, performance appraisal, etc.

Grass-roots employees of the enterprise: understand the job responsibilities, work content, operation requirements, skill requirements, etc.

Enterprise customers: understand customer demand, satisfaction, suggestions, etc. for products and services

Research methods: The project uses the following research methods:

Literature analysis: collect and analyze relevant reports, data, policies and other literature on the financial equipment industry to understand the current situation, trends, opportunities and challenges of the industry.

In-depth interviews: conduct in-depth interviews with senior managers of the company through telephone or face-to-face to understand the company's strategic goals, development plans, organizational structure, management systems, etc.

Focus group discussion: invite middle-level managers to participate in focus group discussion to understand the scope of responsibilities, workflow, team building, performance appraisal, etc.

Questionnaire survey: through the network or paper way, to the enterprise grass-roots employees and customers to understand the job responsibilities, work content, operation requirements, skill needs, etc., as well as customer demand for products and services, satisfaction, suggestions, etc.

On-the-spot investigation: visit the production base and sales outlets of the enterprise to observe the working status, product quality and service level of the employees.

Project Content:

According to the research results and customer needs, Shangpu Consulting has designed the following training contents for the enterprise:

Corporate culture training: Introduce the development process, vision and mission, core values, code of conduct, etc. of the enterprise, strengthen the sense of belonging and identity of employees, and cultivate the spirit of enterprise and team consciousness

Product knowledge training: introduce the characteristics, functions and advantages of the main products of the enterprise, improve the product awareness and professional level of employees, and enhance their confidence and pride

Skills operation training: according to the skill requirements of different positions, provide corresponding operation guidance, demonstration, practice, etc., improve the skill level and work efficiency of employees, and ensure product quality and safety

Management ability training: according to the management needs of managers, provide corresponding management concepts, methods and skills, improve the leadership, communication and decision-making ability of managers, optimize the organizational structure and process, and enhance internal communication and cooperation.

Innovative thinking training: according to the innovation needs of enterprises, provide corresponding innovative ideas, methods, tools, etc., improve the innovation consciousness and ability of employees, stimulate the creativity and initiative of employees, and promote the innovation of products and services

Project Value:

The project brings the following values to the enterprise:

Improve the professionalism and service level of employees, enhance their confidence and pride, reduce employee turnover, and improve employee satisfaction

Improved product quality and customer satisfaction, enhanced customer loyalty and reputation, expanded market share, and improved customer satisfaction

It improves the management ability and leadership of managers, optimizes the organizational structure and process, enhances internal communication and collaboration, and improves organizational efficiency and collaboration spirit.

Enhance the innovation consciousness and ability of employees, stimulate the creativity and initiative of employees, promote the innovation of products and services, and enhance the core competitiveness